This week you will find many examples of sustainable motorsport’s open-ended future, from hydrogen to battery electric to sustainable eFuels and carbon offsets. In addition to the future, you will learn about what is happening right now. How about turning a Tesla Model 3 into a competitive racer? Or a racing series that is carbon … Read more
The Web3 journey of McLaren Racing is just one of the topics covered in this week’s Business of Motorsport Roundup. While you may think that NFTs have faded away, McLaren are demonstrating that done right, they can be a marketing success. In addition to McLaren’s Web3 journey I look at the cost of the Las … Read more
This week encompasses what Toto Wolff calls sustainable high performance. Just because a racing series is using sustainable technology does not mean that it is anything but high performance. Some of the topics covered are the use of sustainable aviation fuel by Mercedes F1, how Envision Racing are fighting climate change and the 7 ways … Read more