Will privateer teams be priced out of the “Golden Age” of sports car racing? That is the fear of team owner Jim Glickenhaus who worries that the costs are just not sustainable for an independent. In addition to this, I look at the impact that Formula 1 is having on Las Vegas and Miami, IndyCar … Read more
It’s boom times for Formula 1 sponsorship according to an article I link to by Grand Prix 247 in this week’s edition of the Business of Motorsport. They do a deep dive into the width and breadth of Formula 1 sponsorship and explain how F1’s global boom is making teams richer. In addition to F1 … Read more
Sustainable motorsport is charging forward with an ever increasing array of technologies intended to reduce the carbon footprint of motorsport and in this edition of the Sustainable Motorsport Roundup I bring you a few. This week I look at everything from new charging technology that could make electric endurance racing a reality to the very … Read more
Fundamentally, sim racing is the cheapest form of motorsport according to Pole Position Founder and CEO Ryan Trutch in discussing the initiative to use sim racing to develop real world race drivers in the United Arab Emirates. This initiative is just one that I cover in this week’s Sim Racing and Esports News Roundup. I … Read more
As the FIA formally open the process to new F1 team applications, there is the potential that the next few years can see the biggest change to the F1 grid since 2010. It’s all part of a busy week in the Business of Motorsport. Amongst an apparent growing rift between the FIA, Liberty Media and … Read more
This week in the Business of Motorsport Roundup I look at rumors of Ford and Porsche in F1, the revival of Lola and the legal definition of what is considered an F1 seat in a loan agreement signed by F1 driver Nyck de Vries. I also look at changes coming to this year’s Miami Grand … Read more
While F1 teams continue to bicker over the possible addition of Andretti-Cadillac to the grid, Saudi Arabia is looking to poach teams from Motorsport Valley in this week’s Business of Motorsport roundup. It is not just Andretti that wants to join the F1 circus either as two teams from Asia are also looking to join … Read more
An inside tour of the McLaren Technology Centre is just one of the highlights of this week’s Business of Motorsport News Roundup column. In addition to that I have an update on Ford in F1, Michael Andretti’s plans for an F1 team, Porsche Motorsport’s grand ambitions for 2023, Red Bull Racing terminating a crypto sponsor … Read more
Speculation that Ford could possibly return to F1, that IndyCar plans on revamping their marketing push and more warnings about crypto sponsorship in sports are just a few of the fascinating items in this week’s Business of Motorsport Roundup. In addition to all that, you will learn how F1 revenue is distributed amongst the teams, … Read more
This week in the Business of Motorsport, I bring you an analysis by Racing News365 of how Formula 1 revenues get divided amongst the teams. In addition to that, there are details on increased F1 viewership in the United States, a potential sale of the DTM, and whether MotoGP is reaching its limits. I also … Read more
As the cryptocurrency ecosystem stumbles from one calamity to the next, the sports industry is starting to ask itself, how will this cryptocurrency chaos affect sports sponsorship? This is just one of the topics discussed in this week’s Business of Motorsport. Updated with more information regarding the collapse of FTX and Crypro.com’s position on these … Read more
Ferrari is a great example of how a sports car manufacturer leverages the power of motorsport to sell more cars. This is just one of the stories covered in this week’s Business of Motorsport Roundup. I also bring you informed opinion on the legality of driver contracts, new and resurrected racetracks, the riskiest sports sponsorship … Read more
This week the Business of Motorsport overflows once again with business news racers can use. While I cover the Audi-Sauber tie-up, the kerfuffle over the cost cap regulations and the success of the U.S. Grand Prix, the death of Dietrich Mateschitz reminds us that motorsport is run by human beings, and it is important to … Read more
The Business of Motorsport is absolutely jam packed this week but here are a few highlights to look forward to: See how an iconic Las Vegas hotel is investing 1 billion dollars in preparation for the inaugural Las Vegas Grand Prix. Learn about the first and so far, only sports betting app dedicated entirely to … Read more
If you were as mesmerized, horrified and otherwise bemused by the trainwreck that was Rich Energy’s sponsorship of the Haas F1 team in 2019 as I was, then this edition of the Business of Motorsport is for you. If you are also curious about the state of mobile phone provider Rokit’s role in sports sponsorship, … Read more
This week, the Business of Motorsport offers up a few questions such as: Will Honda Return to F1? Will the FIA get out of their own way governing F1? Will more manufacturers join Supercars? Will the W Series finish out their 2022 season? These are just some of the questions dealt with in this week’s … Read more
I have another jam-packed Business of Motorsport for you this week. I cover everything from Red Bull Powertrain plans to the debate over Superlicense points, from the Porsche IPO to Ford’s motorsport plans, Aston Martin’s woes on and off the track and much more. I also have news on the latest motorsport sponsorship deals, the … Read more
This week in the Business of Motorsport I once again bring you news and developments from throughout the world of motorsport. I look at the recent FIA Women in Motorsport Commission networking event in Monza, what’s next for Red Bull Powertrains, the legal aspect of NFTs and the metaverse for sports brands, Ford’s motorsport plans … Read more
The Business of Motorsport just keeps getting bigger week after week and this week is no exception. From the state of drag racing in the United States to Porsche’s role in F1 and their upcoming IPO, from internship programs with race teams and series to the return of Van Dieman, it is all here. I … Read more
Ron Dennis once described Formula 1 to new team owner Eddie Jordan as “The Piranha Club” and it certainly seems like that description fits the business of motorsport as a whole these days. Not only was Alex Palou named to different teams for next year’s Indycar season but, unbelievably, the same thing has happened in … Read more