Red Bull Racing

Business of Motorsport for August 05, 2022-Tales From the Piranha Club

Business of Motorsport for August 05, 2022-Tales From the Piranha Club

Ron Dennis once described Formula 1 to new team owner Eddie Jordan as “The Piranha Club” and it certainly seems like that description fits the business of motorsport as a whole these days. Not only was Alex Palou named to different teams for next year’s Indycar season but, unbelievably, the same thing has happened in … Read more

The Business of Motorsport for July 1, 2022-Lola is Back!

The Business of Motorsport for July 1, 2022-Lola is Back!

The big news in this week’s Business of Motorsport is the welcome return of Lola to the international motorsport scene. I also have news on F1’s new media rights deal in the United States, turmoil at a legendary Canadian racetrack, sponsorship news and my usual selection of how racing teams go about their business. All … Read more

Business of Motorsport for April 8, 2022-The Will They Or Won’t They Edition

Business of Motorsport for April 8, 2022

This week in the Business of Motorsport I have another full slate of business news from the always fascinating world of motorsport. From Formula 1’s attempt to entice Audi and Porsche while dealing with increasing freight costs to Indycar’s focus on ovals and against international races, it’s all here. I also bring you news from … Read more

Business of Motorsport for February 18, 2022-Crypto Deals and More

Red Bull Bybit F1 Car

A lot of news in the business of motorsport this week as a number of big F1 deals were signed and the impact on the F1 budget cap, some changes in race team ownership, various motorsport-related company finance news, and the release of an index of brands using sport to link purpose with profit. Formula … Read more