The 2024 Drift Sponsorship Summit is Coming

February 27, 2024February 27, 2024 by Mark Boudreau

The 2024 Drift Sponsorship Summit is coming and in this week’s Business of Being a Race Driver I have all the details. You will also learn how to use rejections to improve your sales technique, an interview with the author of Motorsport Sagas: Unlocking the Power of Storytelling in Racing and what the recent Charlotte … Read more

NASCAR Builds on 2023 Momentum

February 16, 2024 by Mark Boudreau

NASCAR is building on their 2023 momentum as they go into the Daytona 500 this weekend and it is all part of this week’s Business of Motorsport. I also highlight questions over F1’s Super Bowl strategy, the rise of online betting sponsors in F1, IMSA’s Innovation Technology Forum and intellectual property protection in motorsport. All … Read more

Charlotte Tilbury