Diverse experience makes for great drivers according to Patrick Long and you will hear why in this week’s Driver Development Roundup. I also have advice on balancing business with racing, the latest driver development program news and why you need to act like a CEO. Becoming a Professional Race Driver As Enzo Mucci explains in … Read more
The 2024 Drift Sponsorship Summit is coming and in this week’s Business of Being a Race Driver I have all the details. You will also learn how to use rejections to improve your sales technique, an interview with the author of Motorsport Sagas: Unlocking the Power of Storytelling in Racing and what the recent Charlotte … Read more
NASCAR is building on their 2023 momentum as they go into the Daytona 500 this weekend and it is all part of this week’s Business of Motorsport. I also highlight questions over F1’s Super Bowl strategy, the rise of online betting sponsors in F1, IMSA’s Innovation Technology Forum and intellectual property protection in motorsport. All … Read more
