How B2B relationships work in motorsport is critical to understand to better prepare your sponsorship proposal to address a business need. This is just one of the articles linked to in this week’s The Business of Being a Race Driver. I also have tips on how to increase your value proposition, the value of sponsorship … Read more
This week you will learn about the untapped potential of female drivers in brand narratives as part of The Business of Being a Race Driver. You will also learn about the sponsorship proposals process, sponsorship valuations and why you are struggling to secure sponsorship deals. It’s all in this week’s edition of The Business of … Read more
The 2024 Drift Sponsorship Summit is coming and in this week’s Business of Being a Race Driver I have all the details. You will also learn how to use rejections to improve your sales technique, an interview with the author of Motorsport Sagas: Unlocking the Power of Storytelling in Racing and what the recent Charlotte … Read more
