Race Driver Business

Motorsport Sponsorship Knowledge You Can Learn From

Motorsport sponsorship

Motorsport sponsorship knowledge you can learn from is what The Business of Being a Race Driver column is all about and this week is no different. I have great advice from Day 1 of this year’s edition of the Motorsport Sponsorship Summit, a free webinar that you can take plus the tools to use when … Read more

Sponsorship Advice You Can Use

Sponsorship Advice

Sponsorship advice you can use is the theme of this week’s Business of Being a Race Driver. There is advice on how to adjust your sponsorship sales pitch, why you should customize your sponsorship offering and much more. Check it out now! The Business of Racing From the Driver’s Point of View Scott Hall, Product … Read more

Some Sponsorship Webinars for Race Drivers This Month

Sponsorship Webinars

I have some sponsorship webinars for race drivers that you can attend this month with all the details in this week’s Business of Being a Race Driver. I also have some great videos with motorsport sponsorship advice, why you need to take risks in your career and more! The Business of Racing From the Driver’s … Read more

Treat Your Sponsors With a Million-Dollar Mindset

Million-Dollar Mindset

Treating your sponsors with a million-dollar mindset is just some of the advice you will find in this week’s edition of the Business of Being a Race Driver. You will also learn about accessing sponsor marketing and advertising budgets, a media training course for young drivers and the potential of F2 and F3 sponsorship. The … Read more

How To Deal With the Media Landscape

Media Landscape

In this week’s edition of The Business of Being a Race Driver, we dive deep into the art of navigating the media landscape—a crucial skill for any aspiring driver. Discover strategies to not just manage media interactions but to truly shine in the spotlight. Additionally, learn how to differentiate yourself from the competition, join a … Read more

Determining Your Motorsport Budget

Motorsport Budget

Determining your motorsport budget is just one of the topics covered in this week’s Business of Being a Race Driver. You will also find tips on how smaller teams can approach larger brands, how to attract and keep sponsors and the power of social media and digital marketing in motorsports. Plus, much more! The Business … Read more

Why You Need To Tell Your Story

Tell Your Story

Why you need to tell your story is one of the themes in this week’s Business of Being a Race Driver. You will also lean several techniques for your social media marketing, the valuable connections that can be made in the Paddock Club and more. The Business of Racing From the Driver’s Point of View … Read more

Identifying an Ideal Sponsor

Ideal Sponsor

Identifying an ideal sponsor is just some of the advice featured in this week’s Business of Being a Race Driver. I also have a great free webinar you can attend this week, sponsorship strategies for North American racers in Europe and more. The Business of Racing From the Driver’s Point of View Are you in … Read more

Get Out of Your Comfort Zone!

Comfort zone

Getting out of your comfort zone is, well uncomfortable. In this week’s Business of Being a Race Driver you will get some advice on how to break out of it and why you should. You will also get tips on how to get to meet and know sponsors, how to get yourself and your sponsors … Read more

The Price Tag of Pursuing a Career in Formula 1

Zak O’Sullivan

The price tag of pursuing a career in Formula 1 is just part of what is covered in this edition of The Business of Being a Race Driver. I also have advice on how your social media presence creates visibility and connections that sponsors want, the sponsorship potential of women in motorsport and much more. … Read more

Why Indy NXT Drivers Are Now More Sponsor Friendly

Indy NXT Fox Sports Deal

Indy NXT drivers have a major new incentive to offer potential sponsors this year and in this edition of The Business of Being a Race Driver you will find out what it is. I also have tips and a free webinar you can attend to help you with your sponsorship deck, advice on how to … Read more

How to Leverage Sustainability for Sponsorship

Leverage Sustainability for Sponsorship

How to leverage sustainability for sponsorship is just one of the topics covered in this week’s edition of The Business of Being a Race Driver. I also have tips on how to avoid procrastination, why TV numbers are not a barrier to sponsorship success and much more! The Business of Racing From the Driver’s Point … Read more

Sports Car Racing: The Current State of Driver Pay

Sports Car Racing

What do drivers make in sports car racing? This is just one of the topics covered in this week’s Business of Being a Race Driver. I also have tips on seeking sponsorship, lessons from the 2025 Motorsport Sponsorship and much more! The Business of Racing AutoWeek looks into the current pay status for drivers racing … Read more

Building a Strong Case for Sponsorship Investment

Sponsorship investment

This week’s edition of The Business of Being a Race Driver looks at how to build a strong case for sponsorship investment, being prepared before selling sponsorship and the finances of racing in Formula Regional Oceania. The Business of Racing In a recent article, SponsorPulse explains how to build a strong case for sponsorship investment. … Read more

Focus On Your Potential Motorsport Sponsor Needs

Potential Motorsport Sponsor Needs

The importance of focusing on your potential motorsport sponsor needs is just one of the topics covered in this week’s Business of Being a Race Driver. You will also learn about what Fifth Third Bank is looking for in new sponsorship opportunities, how motorsports is evolving as a marketing platform and much more! The Business … Read more

Why Social Media Should Not Be Your Main Point of Contact

Social Media Error

Why social media should not be your main point of contact is just one of the topics covered in this week’s final 2024 edition of the Business of Being a Race Driver. You will also find out how Monster Energy selects teams and athletes to sponsor, get details on the PMH Powering Diversity Scholarship and … Read more

Mascara Money And Female Motorsport Sponsorship

Mascara maoney: The Charlotte Tilbury F1 Academy ace car

Does mascara money give female race drivers the data they need in their hunt for sponsorship? That is just one of the items covered in this week’s edition of the Business of Being a Race Driver. I also have advice on how to conduct sponsorship research, details on the 2025 Motorsports Sponsorship Summit and spotting … Read more

How To Secure A Sponsorship

How To Secure A Sponsorship

A series of webinars on how to secure a sponsorship highlight this week’s Business of Being a Race Driver. There is also a seminar on customizing sponsorship decks if you happen to be attending PRI as well as the cost of racing in F1 Academy and much more. The Business of Racing Slipstream Sponsorship Solutions … Read more

Driven to Succeed: How Changing Interest Rates Impact the Economic Engine

Changing Interest Rates

(In this installment of Driven to Succeed, financial planner Elliott Ellis the impact of changing interest rates on the race driver and the economy in general.) As enthusiasts & drivers we understand every engine component works in harmony to achieve peak performance. Just like the oil that keeps the engine running smoothly, interest rates play … Read more

How PR And Media Can Boost Your Racing Career

PR & Media

How PR and media can boost your racing career highlights this week’s Business of Being a Race Driver. You will also find out 3 reasons why a company will sponsor you that aren’t “exposure” as well as what Bell Helmets looks at to be considered for sponsorship. The Business of Racing The video above is … Read more