Race Driver Business covers topics such as the costs of racing as well as techniques and resources related to sponsorship acquisition that will be helpful in getting the budget you need to race. It also looks at sponsorship from the business owner’s perspective for those interested in getting involved in motorsport sponsorship.
The podcast this week features Brian McRae, the Partner Marketing Manager for Gradient Racing. Brian explains why sales is all about building trust and how you can learn sales techniques to increase your effectiveness in your sponsorship acquisition methods. Some of the topics we discussed include: Additional Resources Mentioned: Listen to the full episode here!
Building a personal brand is just one of the topics covered in this week’s Business of Being a Race Driver. You will also get advice on creating a unique selling point, the importance of your story and more! The Business of Racing Why You Need to Have a Unique Selling Point with Team Brit’s Mike … Read more
My guest on the podcast this week is Mike Scudamore of Team Brit who explains why you need to have a unique selling point when approaching potential sponsors. He provides actionable advice on how to approach brands, structure sponsorship payments and much more. He also explains how Team Brit is inspiring people with disabilities to … Read more
Motorsport sponsorship is explained in a video featured on this week’s Business of Being a Race Driver. You will also find out why authenticity is more valuable than follower counts, how to pick a manager and much more. The Business of Racing Rejection is Protection How do you move from being a “sticker on a … Read more
Social media tips for the race driver is just some of what you will find in this week’s Business of Being a Race Driver. I also have tips on using AI to help with sponsorship research and much more. The Business of Racing Beat the Algorithm Are you tired of posting into a void and … Read more
On this week’s podcast, motorsport industry veteran Jim Bowie explains why drivers need a fundamental mindset shift when it comes to securing sponsorship. From the power of B2B partnerships to identifying the right prospects and leveraging AI-driven research, Jim shares practical insights that can help drivers build more effective sponsorship programs. Additional Resources Mentioned: Listen … Read more
It is time to start preparing for 2027 and this week’s Business of Being a Race Driver will explain why. I also have a webinar you should attend (hint it happens today), bottom-up branding explained and much more. The Business of Racing Bottom-Up Branding Tired of being told your program isn’t “big enough” for a … Read more
Why a cold sponsorship deck fails and what you can do to change that is just some of the advice found in this week’s Business of Being a Race Driver. I also have details on why you need to build a community, 10 career defining lessons from the podcast and much more! The Business of … Read more
This week on the Motorsport Prospects Podcast I speak with Will Marotti. Will is the founder of Speedway Venture Studio, founder and owner of Marotti Autosport and the host of The Pits Are Open. Will explains the importance of thinking of your career as a business and why you need to lessen your reliance on … Read more
Networking and business advice is some of what is covered in this week’s Business of Being a Race Driver. You will also read what Lewis Hamilton thinks about the costs of karting and more! The Business of Racing Why You Need to Build a Community Featuring Will Marotti This week on the Motorsport Prospects Podcast … Read more
Why sponsorship activation is key to a successful business relationship is just part of what is covered in this week’s Business of Being a Race Driver. You will also learn about the importance of communication and PR, the cost of GT racing and more! The Business of Racing The Off-Track Skill That Could Make or … Read more
Winning races is no longer enough. In today’s ultra-competitive motorsport landscape, every driver on the grid is fast — so what sets you apart? In this week’s episode of the Motorsport Prospects Podcast, Alexandra Schieren joins me to make the case for something too many young drivers overlook: communication and PR. From attracting and retaining … Read more
Budgeting for Formula 4 is just some of what you learn in this week’s Business of Being a Race Driver. I also have advice on building a brand in motorsport and more! The Business of Racing Trust Isn’t Given, It’s Proven — Featuring Ludovic Peze In motorsport, trusting the wrong person can cost you more … Read more
Why sponsor hospitality is important is just one of the topics covered in this week’s edition of The Business of Being a Race Driver. I also have 5 sponsorship tips for new racers and much more! The Business of Racing Timeline of a Sponsor Hospitality Day at Brands Hatch The Pro Sports Hub provides a … Read more
Sponsorship mistakes is just one of the topics in this week’s Business of Being a Race Driver. I also have advice on signing with a motorsport agency and more! The Business of Racing The Biggest Sponsorship Mistake Why do most racing sponsorship decks fail? In this video, David Cook and Alexandro Vielma (@vielmaveloce) explain why … Read more
Motorsport sponsorship from F1 to the WEC and all the way down to grassroots racing is the focus of this week’s Business of Being a Race Driver. Dive into analysis and practical advice you can apply directly to your own motorsport career. The Business of Racing Motorsports Sponsorship: The Full Funnel Marketing Model Brands shy … Read more
This week’s podcast features industry veteran and CEO of motorsport engineering solutions provider Race On, Franco Chiocchetti. We discuss the importance of working with true motorsport professionals, why working with them is much like compounding interest, and much more. His insights on working with trusted motorsport professionals is important advice for any racing driver. Key … Read more
Why a race driver is also a CEO is just some of what you will learn in this week’s edition of the Business of Being a Race Driver. I also have details on the cost of racing sponsorship and how to network. All this and much more! The Business of Racing Bottom-Up Branding (ft. Troy … Read more
Motorsport offers a unique sponsorship opportunity and this week’s Business of Being a Race Driver explains why. You will also learn why IMSA is the most underpriced platform in motorsport and more. The Business of Racing Sports Marketing: Unlocking New Sponsorships in Motorsports Motorsports offers a unique sponsorship opportunity beyond traditional sports like baseball. Companies … Read more
This week’s podcast features industry veteran and motorsport sponsorship strategist Silvia Schweiger. We dive into the importance of authenticity, why what you do off-track matters just as much as your performance on it, and much more. Her insights are essential listening, offering a clear perspective on how brands truly evaluate drivers. Key topics we cover: … Read more
