Race Driver Business

The 2024 Drift Sponsorship Summit is Coming

2024 Drift Sponsorship Summit

The 2024 Drift Sponsorship Summit is coming and in this week’s Business of Being a Race Driver I have all the details. You will also learn how to use rejections to improve your sales technique, an interview with the author of Motorsport Sagas: Unlocking the Power of Storytelling in Racing and what the recent Charlotte … Read more

How to Get Sponsors to Answer Your Calls

How to get sponsors to answer your calls

The Business of Being a Race Driver this week brings you some tips on how to get sponsors to answer your calls. You will also learn about the value of building a team, the importance of small sponsors and a new book that will help you tell your racing story. It’s all in this week’s … Read more

The Importance of Documenting Your Story on Social Media

Documenting your story on social media

This week you will find out the importance of documenting your story on social media. You will also get sponsorship advice from the Motorsport Prospects Archives including maximizing your motorsport sponsorship and optimizing the value you get from a race team. All this an more in this week’s edition of The Business of Being a … Read more

Sponsorship Ideas and Inspiration

Motorsport Sponsorship ideas

This week I have some great sponsorship ideas and inspiration for you. From partnering with eco-friendly businesses to going from hobby to hustle, there is something here to get you thinking as you work to get your sponsors aligned for 2024. All this and the view from the sponsors side of the negotiating table in … Read more

How Brands Drive Sustainability Through Motorsport Partnerships

Eco-friendly brands and sustainable motorsport

In How Brands Drive Sustainability Through Motorsport Partnerships, professional race driver Alexander Koreiba explains how brands are aligning their green initiatives with strategic motorsport sponsorships. Brands are increasingly aligning themselves with sustainable motorsports and leveraging partnerships to showcase their own green initiatives. The growing emphasis on sustainability is a massive initiative in motorsports impacting these … Read more

Yes You Still Need Business Cards

Motorsport Prospects Business Card

Yes, you still need business cards in motorsport and in today’s Business of Being a Race Driver you will learn some tips and tricks on handing them out. Also featured this week is a free sponsorship research template that you can download, advice on measuring ROI and more. It’s all in this week’s edition of … Read more

The 2024 Motorsport Sponsorship Summit Happens This Saturday

2024 Motorsport Sponsorship Summit

The 2024 Motorsport Sponsorship Summit is just one of two events you will learn about this week that you should consider attending if you are serious about The Business of Being a Race Driver. I also have great tips on thinking outside the box when it comes to sponsor acquisition, more great articles on motorsport … Read more

The Science of Telling Your Story

Tell Your Story

As we start out 2024 in my regular Business of Being a Race Driver Roundup, the science of telling your story is a particular highlight this week. I also look back at more great articles from 2023 and provide you with some general motorsport marketing information on motorsport partnerships. 2024 will also see some brand-new … Read more

Getting Press Coverage

Press Release

Getting your story out there is an important part of the brand marketing you will need as part of your sponsorship acquisition efforts. This week you will learn about how to get press coverage as a racing driver. In addition to this you will get some cautious advice on affiliate marketing, an attempt to find … Read more

Motorsport Sponsorship Mistakes to Avoid

Making a mistake

This week you are going to learn what motorsport sponsorship mistakes to avoid as you pursue The Business of Being a Race Driver. You will also learn the top 7 mistakes young race car drivers should avoid, a guide for business’s interested in sponsoring women’s sports and a definitive guide to motorsport marketing. All this … Read more

Finding Out What Billionaires Want

Billionaire Uncle Pennybags

Finding out what billionaires want may on its face seem like an odd thing to discuss in this week’s Business of Being a Race Driver, but I will explain it a bit more in the column. In addition to Uncle Pennybags (yes that is apparently the name of the monopoly guy that is gracing the … Read more

Motorsport Marketing Advice from the Archives

Motorsport Marketing Advice from the Archives

This week you will get some great motorsport marketing advice from the Motorsport Prospects archives. You will also find out about a free motorsport marketing fundamentals course as well as the future of NFTs in sports. All this and more in this week’s edition of The Business of Being a Race Driver on Motorsport Prospects. … Read more

The Costs of Racing

Racing Helmet

This week, The Business of Being a Race Driver focuses on the costs of racing. Specifically, on getting to and racing in F1, Indycar or sportscars. I feature a trifecta of videos from Enzo Mucci outlining what it costs to race in these various series and what you can do to help yourself get there. … Read more

The Evolution of Motorsport Marketing

Bianca Bustamante: A Trailblazer in the Making

The evolution of motorsport marketing using as a case study McLaren F1 Academy driver Bianca Bustamante and her Anastasia Beverly Hills sponsorship is part of this week’s look at the Business of Being a Race Driver. There is also a look at authentic athlete branding, the revolutionary new all-electric karting series that is looking to … Read more

Opportunities to Race Within Your Budget

Racing Within Your Budget

This week I bring you details on some opportunities to race within your budget both in the UK and North America. I also give you a good reason to attend the Performance Racing Industry trade show next month. It’s all here in the Business of Being a Race Driver Roundup on Motorsport Prospects. Its news … Read more

What It Costs to Get to F1 and IndyCar

What It Costs to Get to F1 and IndyCar

This week you will learn about the costs required to get to F1 and IndyCar. You will also learn how to refine your sponsorship strategy, common questions about motorsport marketing and more great sponsorship and marketing advice from the Motorsport Prospects archives. All in this week’s edition of The Business of Being a Race Driver … Read more

Getting Sponsorship as You Climb the Motorsport Ladder

Ryan Harper-Ellam

Getting sponsorship as you climb the motorsport ladder is just part of what is covered this week in The Business of Being a Race Driver. You will also find tips on determining if your personal brand is holding you back from getting sponsors, 7 paths to motorsport sponsorship and more great race driver business posts … Read more