Race Driver Business

Keeping On Track with Your Racing Career

Racing Career

This week you will learn about a tool that will assist you in keeping on track with your racing career, literally and figuratively. You will also learn about branding, how a sponsor determines ROI and networking in motorsports. All this and much more are in this week’s edition of The Business of Being a Race … Read more

The Untapped Potential of Female Drivers in Brand Narratives

The Untapped Potential of Female Drivers in Brand Narratives

This week you will learn about the untapped potential of female drivers in brand narratives as part of The Business of Being a Race Driver. You will also learn about the sponsorship proposals process, sponsorship valuations and why you are struggling to secure sponsorship deals. It’s all in this week’s edition of The Business of … Read more

The Power of Your Story

The Power of Your Story

The power of your story is something exclusive to you and this week in The Business of Being a Race Driver you will learn how that resonates in sports. I also have an explanation on the difference between sponsorship decks and proposals, the 5 myths of motorsport sponsorship and a link to an interview with … Read more

Use Your Personality to Boost Sponsorship Success

Personality

Using your natural, authentic personality can boost both the success of your current sponsors and the chances of landing new ones. This week you will find out how that plays out in F1 so you can take the lessons learned to your own racing career. Essential budgeting tips for racers, keeping sponsorship prospects engaged and … Read more

How to Support Race Drivers on the Development Ladder

Race Driver Development

A video on how to support race drivers on the development ladder highlights this week’s Business of Being a Race Driver. I also have more informative articles on how one race team tackles sponsorship internationally, the difference between sponsorships and partnerships and a new Canadian program to help encourage motorsport participation. It’s all in this … Read more

You Are a Product So Sell Yourself!

You are a product.

You are a product so you need to sell yourself and this week you will find out how and why. I also have some great tips on social media marketing, leveraging the media to boost your racing career and advice on why you need to customize your sponsorship deck. All in The Business of Being … Read more

The Top Sponsorship Trends for 2024

Trends

The European Sponsorship Association looked at the top sponsorship trends for 2024 and this week I have the details. I also look at the importance of properly developing your confidence as well as a great scholarship being offered in the UK’s Ginetta Junior Championship. It’s all on this week’s edition of The Business of Being … Read more

Customizing Your Sponsorship Deck

Sponsorship Deck

Customizing your sponsorship deck is just one of the actionable tips featured in this week’s Business of Being a Race Driver. I also have two great podcast episodes you should listen to, a service run by a race driver that specializes in micro sponsorships and dealing with setbacks. It’s all in this week’s edition of … Read more

Creating Value for Your Sponsors

Creating value for your sponsors

Creating value for your sponsors is critical if you plan on both acquiring new sponsors while continuing to serve the ones you currently have. This week I feature two videos that will help you do just that. You will also learn why sponsors switch teams and the difference between sponsorship and advertising. It’s all in … Read more

Cultivating a Fan Base

Cultivating a fan base

Cultivating a fan base is just part of this week’s Business of Being a Race Driver. I also have two sponsorship-related webinars you can attend, the cost of racing Eurocup-3 and more great advice from the Motorsport Prospects archives. It’s all here in this week’s edition of The Business of Being a Race Driver. Charge … Read more

Sponsorship Decks and Contacts

Sponsorship Deck

This week you will find out about a webinar on crafting sponsorship decks as well as tips on getting sponsorship contacts. You will also go behind the scenes on a sponsorship business trip, learn how to get spotted in motorsport, learn about the power of storytelling, and get tips on road racing on a budget. … Read more

Your Brand is Everything

Your Brand is Everything

Your brand is everything and the sooner you understand this, the better the chance of you getting the sponsors you need to race. In this week’s post you will find out why. I am also featuring the 5 things you need to make it to F1 like Liam Lawson and Oliver Bearman, the importance of … Read more

Marco Sørensen Rediscovered Joy After Failed F1 Dream

Marco Sørensen

When Marco Sørensen’s Formula 1 dream shattered, he faced a career shift and a transition to endurance racing. Before making the switch, a mental cleanup was necessary after several tough years in formula racing: “There were many reasons to reach out to Tommy Schröter. It was, among other things, to discuss some things about the … Read more

How to Find Sponsors Using Chat GPT

How to Find Sponsors Using Chat GPT

Learning how to find sponsors with ChatGPT is something you will learn in a free webinar that you can attend. The details are in this week’s edition of The Business of Being a Race Driver on Motorsport Prospects. Don’t forget that the Motorsport Prospects Weekly Newsletter is now available so you will not miss out … Read more

What Brands Look For When Partnering with Athletes

Brand partnership with an athlete

What brands look for when partnering with athletes is just some of what you will learn as we embark on another week of The Business of Being a Race Driver. You will also find out about the challenges facing women in motorsport when it comes to securing sponsorship, how to connect sponsorship with sales growth … Read more

When Sponsorship and Ethics Collide

Crashgate

What should a sponsor do when the team or driver they are sponsoring does something unethical? When sponsorship and ethics collide is just one of the topics covered in this week’s The Business of Being a Race Driver. You will also learn why you should not randomly send out your sponsorship deck and some great … Read more

The 2024 Drift Sponsorship Summit is Coming

2024 Drift Sponsorship Summit

The 2024 Drift Sponsorship Summit is coming and in this week’s Business of Being a Race Driver I have all the details. You will also learn how to use rejections to improve your sales technique, an interview with the author of Motorsport Sagas: Unlocking the Power of Storytelling in Racing and what the recent Charlotte … Read more

How to Get Sponsors to Answer Your Calls

How to get sponsors to answer your calls

The Business of Being a Race Driver this week brings you some tips on how to get sponsors to answer your calls. You will also learn about the value of building a team, the importance of small sponsors and a new book that will help you tell your racing story. It’s all in this week’s … Read more

The Importance of Documenting Your Story on Social Media

Documenting your story on social media

This week you will find out the importance of documenting your story on social media. You will also get sponsorship advice from the Motorsport Prospects Archives including maximizing your motorsport sponsorship and optimizing the value you get from a race team. All this an more in this week’s edition of The Business of Being a … Read more