Race Driver Business

The Business of Being a Race Driver for June 21, 2022

The Business of Being a Race Driver  for June 21, 2022

This week in the Business of Being a Race Driver I look at promoting a product for free in hopes of turning that into future sponsorship, technology sponsorships today and 7 common mistakes with sponsorship programs from the sponsor’s point of view. Megan Meyer talks to sponsorship consultant Alex Striler and asks the question, Do … Read more

The Business of Being a Race Driver for June 7, 2022

Handshake

This week in The Business of Being a Race Driver, I bring you advice on sponsor logo placement, cross promotion and B2B sponsorships, a media webinar you can attend, the 5 types of sponsorship and more. I also bring you a look at the costs of racing in the Nissan Sentra Cup. I will be … Read more

The Business of Being a Race Driver for May 31, 2022

The Business of Being a Race Driver  for May 31, 2022

This week in The Business of Being a Race Driver, I cover a few tips that will help you in your hunt for sponsorship including a number of webinars you can attend, as well as how one driver is handling his transition from Australia to Europe. I also look at how to engage millennials with … Read more

The Business of Being a Race Driver for May 24, 2022-The Value of Motorsport Sponsorship

Race driver in business suit

This week in The Business of Being a Race Driver, I look at the value of motorsport sponsorships, being consistent in your motorsport marketing, the benefits of marketing minimalism, a great podcast on branding for the athlete, and more. This is marketing and sponsorship advice that race drivers can use. The Business of Racing Sport … Read more

The Business of Being a Race Driver for May 17, 2022-What Do Sponsors Want?

The Motorsport Prospects Business of Being a Race Driver 6 Month Review

This week in The Business of Being a Race Driver, there is information on how to build your brand through YouTube, how photo royalties work, determining sponsorship ROI, a number of available drives, the cost of racing in the new ERA Championship and more. Enzo Mucci also asks the simple question, have you been loud … Read more

The Business of Being a Race Driver for May 10, 2022-The Video Production Issue

The Motorsport Prospects Business of Being a Race Driver 6 Month Review

This week in The Business of Being a Race Driver, I bring you some tips on producing video content for your branding and publicity needs, protecting your branding and imaging rights and the importance of understanding your sponsors’ business objectives. In The Costs of Racing, I look at a low-cost rallying series in the UK, … Read more

The Business of Being a Race Driver for May 3, 2022

The Business of Being a Race Driver  for May 3, 2022

This week in The Business of Being a Race Driver I have a number of great tips and resources to assist you in your sponsorship acquisition efforts as well as a few available drives. Enzo Mucci discusses 5 sponsorship mistakes, Kim Skildum-Reid talks about what you need in your sponsorship proposal, advice on what to … Read more

Racecraft & Driver Development News, Tips & Techniques for May 2, 2022

Racecraft & Driver Development News, Tips & Techniques for May 2, 2022

This week in Racecraft & Driver Development News, Tips & Techniques I have a lot of great information to help you both on the track and as you build your motorsport career. Enzo Mucci shows you how to create the mindset to win, Blayze answers the question as to why you may feel lost in … Read more

The Business of Being a Race Driver for April 26, 2022-Keep Building That Brand

The Business of Being a Race Driver  for April 26, 2022

This week in the Business of Being a Race Driver, I bring you four nuggets of information you may find useful as you pursue your motorsport goals off the track and in the boardroom and online. Everything from building your brand outside of social media, to the details of how to ensure your social media … Read more

The Business of Being a Race Driver for April 19, 2022

The Business of Being a Race Driver  for April 19, 2022

This week in the Business of Being a Race Driver, I bring you a handy feature from Grassroots Motorsports on comparing the four generations of Miata race cars, tips for buying a competition car in the UK, and how to make sure you have content clarity in your racing-related social media postings. Comparing Miata Race … Read more

The Business of Being a Race Driver for April 12, 2022-B2B and More

The Motorsport Prospects Business of Being a Race Driver 6 Month Review

This week in The Business of Being a Race Driver I focus on the importance of building B2B relationships in your sponsorship acquisition plans. Remember that is not so much what you can get from a sponsor that will entice them to become a partner, but what their business can get from the relationship. I … Read more

The Business of Being a Race Driver for April 5, 2022-What Is Your Brand?

Motorsport Series News for March 9, 2022

This week on The Business of Being a Race Driver I bring you news on some great resources and tips related to sponsorship acquisition, branding and more. Sponsorship and Marketing The Wulff Media Group is preparing to make available their How to Land Sponsors in 2022: An Introductory Guide. If you are interested in getting … Read more

The Business of Being a Race Driver for March 29, 2022-Sponsorship Resources and More

The Business of Being a Race Driver  for March 29, 2022

This week in the Business of Being a Race Driver, I bring you more fantastic resources to help you in your sponsorship acquisition efforts. Racing Mentor has completely updated their Big Guide to Motorsport Sponsorship, Megan Lingner brings you some important social media tips and I discuss some important considerations you should keep in mind … Read more

The Business of Being a Race Driver for March 22, 2022-Telling Your Story To Potential Sponsors

The Business of Being a Race Driver  for March 22, 2022

This week on The Business of Being a Race Driver I bring you some great resources for the business you need to engage in off the track. I look at how a bunch of friends raced at Daytona on a minimal budget, a new course on social media marketing for race drivers, a motorsport focused … Read more

The Business of Being a Race Driver for March 15, 2022-Social Media Engagement Tips, Available Drives and More

The Motorsport Prospects Business of Being a Race Driver 6 Month Review

This week on the Business of Being a Race Driver I have a number of great resources for you that focus on social media engagement, motorsport marketing and sponsorship acquisition. I also have information on a number of drives available with one of the leading teams in and out of the Netherlands. The Role of … Read more

The Business of Being a Race Driver for March 8, 2022-Some Motorsport Marketing Resources and More

The Motorsport Prospects Business of Being a Race Driver 6 Month Review

This week’s Business of Being a Race Driver is short and sweet. This week I have some great resources that you can use to ramp up your social media presence in advance of the 2022 season, a motorsport marketing primer and big news about the future of the excellent sponsorship book from Racing Mentor, Get … Read more

The Business of Being a Race Driver for March 1, 2022-Websites, Porsche Customer Racing and More

The Business of Being a Race Driver for March 1, 2022

The Business of Being a Race Driver covers all those things that you need to do off the track, such as marketing and branding, building a sponsorship deck and social media presence, researching and meeting potential sponsors, servicing the sponsors you already have and everything involved in getting the money for your racing budget. It … Read more

The Business of Being a Race Driver for February 22, 2022-Researching Potential Sponsors and More

The Business of Being a Race Driver for February 22, 2022-Researching Potential Sponsors and More

This week on The Business of Being a Race Driver I bring you social media reposting tips, 5 ways to service your sponsors, reach vs engagement, the value of research and more including some available drives. Sponsorship and Marketing-Related Tips and Tools You Can Use Social Media Tips Megan (Meyer) Lingner is not only a … Read more

The Business of Being a Race Driver for February 15, 2022-Branding, Marketing ROI and an Available Drive

The Motorsport Prospects Business of Being a Race Driver 6 Month Review

This week on The Business of Being a Race Driver I bring you some tips on branding, understanding marketing ROI requirements for various motorsport stakeholders, details on an Instagram tips webinar and an available drive. Motorsport Marketing Tips & Techniques Success off the track usually breeds success on it, but in order to be successful … Read more