Race Driver Business

Why Indy NXT Drivers Are Now More Sponsor Friendly

Indy NXT Fox Sports Deal

Indy NXT drivers have a major new incentive to offer potential sponsors this year and in this edition of The Business of Being a Race Driver you will find out what it is. I also have tips and a free webinar you can attend to help you with your sponsorship deck, advice on how to … Read more

How to Leverage Sustainability for Sponsorship

Leverage Sustainability for Sponsorship

How to leverage sustainability for sponsorship is just one of the topics covered in this week’s edition of The Business of Being a Race Driver. I also have tips on how to avoid procrastination, why TV numbers are not a barrier to sponsorship success and much more! The Business of Racing From the Driver’s Point … Read more

Sports Car Racing: The Current State of Driver Pay

Sports Car Racing

What do drivers make in sports car racing? This is just one of the topics covered in this week’s Business of Being a Race Driver. I also have tips on seeking sponsorship, lessons from the 2025 Motorsport Sponsorship and much more! The Business of Racing AutoWeek looks into the current pay status for drivers racing … Read more

Building a Strong Case for Sponsorship Investment

Sponsorship investment

This week’s edition of The Business of Being a Race Driver looks at how to build a strong case for sponsorship investment, being prepared before selling sponsorship and the finances of racing in Formula Regional Oceania. The Business of Racing In a recent article, SponsorPulse explains how to build a strong case for sponsorship investment. … Read more

Focus On Your Potential Motorsport Sponsor Needs

Potential Motorsport Sponsor Needs

The importance of focusing on your potential motorsport sponsor needs is just one of the topics covered in this week’s Business of Being a Race Driver. You will also learn about what Fifth Third Bank is looking for in new sponsorship opportunities, how motorsports is evolving as a marketing platform and much more! The Business … Read more

Why Social Media Should Not Be Your Main Point of Contact

Social Media Error

Why social media should not be your main point of contact is just one of the topics covered in this week’s final 2024 edition of the Business of Being a Race Driver. You will also find out how Monster Energy selects teams and athletes to sponsor, get details on the PMH Powering Diversity Scholarship and … Read more

Mascara Money And Female Motorsport Sponsorship

Mascara maoney: The Charlotte Tilbury F1 Academy ace car

Does mascara money give female race drivers the data they need in their hunt for sponsorship? That is just one of the items covered in this week’s edition of the Business of Being a Race Driver. I also have advice on how to conduct sponsorship research, details on the 2025 Motorsports Sponsorship Summit and spotting … Read more

How To Secure A Sponsorship

How To Secure A Sponsorship

A series of webinars on how to secure a sponsorship highlight this week’s Business of Being a Race Driver. There is also a seminar on customizing sponsorship decks if you happen to be attending PRI as well as the cost of racing in F1 Academy and much more. The Business of Racing Slipstream Sponsorship Solutions … Read more

Driven to Succeed: How Changing Interest Rates Impact the Economic Engine

Changing Interest Rates

(In this installment of Driven to Succeed, financial planner Elliott Ellis the impact of changing interest rates on the race driver and the economy in general.) As enthusiasts & drivers we understand every engine component works in harmony to achieve peak performance. Just like the oil that keeps the engine running smoothly, interest rates play … Read more

How PR And Media Can Boost Your Racing Career

PR & Media

How PR and media can boost your racing career highlights this week’s Business of Being a Race Driver. You will also find out 3 reasons why a company will sponsor you that aren’t “exposure” as well as what Bell Helmets looks at to be considered for sponsorship. The Business of Racing The video above is … Read more

Building Long-Lasting Sponsor Partnerships

Sponsor Partnerships

Building long-lasting sponsor partnerships is just one of the topics covered in this week’s edition of The Business of Being a Race Driver. I also have advice on why your social media engagement is stalling, the importance of investing in marketing like you invest in the car as well as details on opportunities to race … Read more

Professionalism Is Key To A Long Motorsport Career

Alpine Academy Driver Training

This week you will learn why professionalism is the key to a long-term motorsport career. You will also understand the chances of making F1 as well as building a sponsorship deck. All this and more in this edition of the Business of Being a Race Driver. The Business of Racing From the Driver’s Point of … Read more

The Motorsports Sponsorship Summit Returns

2025 Motorsports Sponsorship Summit

The Motorsport Sponsorship Summit is returning in 2025 and this week in The Business of Being a Race Driver you will get all the details. I also have great advice on those dreaming of becoming a professional race driver, how to build strong relationships with your sponsors and what the FIA want to do to … Read more

Motorsport Sponsorship Advice A Race Driver Can Use

Motorsport Sponsorship

Motorsport sponsorship advice that a race driver can use is what I feature every week on The Business of Being a Race Driver and this week is no exception. You will learn about the 5 sponsorship insights that every racer needs to know, how to create a winning mindset and what the C-Suite looks at … Read more

5 Sponsorship Insights Every Racer Needs to Know

Sponsorship Insights with Tyler Cooke

This week, Tyler Cooke has graciously contributed his thoughts on 5 sponsorship insights that every racer needs to know based on his personal experience. Tyler Cooke is a dedicated racing driver with over a decade of experience in motorsports. He has achieved success in prestigious races globally, such as the 24 Hours of Nürburgring and … Read more

Boosting Your Sponsorship ROI

ROI

Boosting your sponsorship ROI is just one of the topics covered in this week’s Business of Being a Race Driver. You will also find out if performance drives sponsorship, get advice on using networking for sponsorship acquisition and get 5 examples of how PR will set you apart from your competition. All this and much … Read more

Expert Tips on Becoming a Pro Racer and Securing Sponsorship

Expert Tips on Becoming a Pro Racer

More expert tips on becoming a pro race driver as well as on securing sponsorship are featured in this week’s Business of Being a Race Driver. You will also find out why it is important to personalize your sponsorship deck, get details on a free sponsorship process checklist that you can download and how sponsorship … Read more

Be Aware of Sponsorship Exclusivity When Signing a Contract

Sponsorship Exclusivity

Be aware of sponsorship exclusivity when signing a contract as a driver. Not sure what this means? You will find out in this week’s edition of The Business of Being a Race Driver. You will also find out about getting sponsorship for your sim racing, tips to price your sponsorship and a live webinar on … Read more

How to Form Partnerships with Brands

Partnership with brands

In this week’s edition of The Business of Being a Race Driver, you’ll discover how to build partnerships with brands, delve into the race driver’s mindset, and explore strategies for activating sponsorships. I’ll also cover how to connect with potential sponsors and secure the funding needed to fuel your racing career. All this and more … Read more