Be aware of sponsorship exclusivity when signing a contract as a driver. Not sure what this means? You will find out in this week’s edition of The Business of Being a Race Driver. You will also find out about getting sponsorship for your sim racing, tips to price your sponsorship and a live webinar on … Read more
In this week’s edition of The Business of Being a Race Driver, you’ll discover how to build partnerships with brands, delve into the race driver’s mindset, and explore strategies for activating sponsorships. I’ll also cover how to connect with potential sponsors and secure the funding needed to fuel your racing career. All this and more … Read more
Details of the 2025 USF Pro Championship Scholarships have been announced and I have the details this week in The Business of Being a Race Driver. I also have advice on dealing with the media, how to find and network with centi-millionaires and much more! The Business of Racing From the Driver’s Point of View … Read more
James Roe’s bold push to fuel his IndyCar dream by exploiting the series’ charter system is just one of the things you will learn about this week. You will also learn about the importance of PR for a race driver, the difference between sponsorship decks and proposals, and why a race driver needs spousal income … Read more
Alternative ways that companies support motorsport sponsorship is just one of the things you will learn in this week’s Business of Being a Race Driver. You will also learn if a dad can get sponsors, find out about a webinar on building sponsorship decks and much more. The Business of Racing From the Driver’s Point … Read more
In the high-speed world of racing, as on the track, each team member’s role is crucial for success. Similarly, in the household, each partner plays a vital part in maintaining the family’s harmony and functionality. Often, we recognize the financial contributions of the breadwinner, but what about the equally significant role of the spouse who … Read more
This week you will learn the tactics to use if you are a race driver with no money to race. You will also understand the importance of a hook for your motorsport sponsorship pitch, the difference between a sponsorship deck and a sponsorship proposal and much more. It is all in this week’s edition of … Read more
It’s the opening drive of the big race, and your team is all set, engines revving under the hood. Your top mechanic (CPA) finished fine-tuning the engine & suspension. Your talented pit crew (bankers and insurance brokers) are ready in their positions. Your expert strategists (lawyers) are reviewing the last-minute details. But wait, no one’s … Read more
Understanding the sponsorship journey is the whole point of my Business of Being a Race Driver series and this week is no different. You will learn secrets to ace your sponsorship meeting, how the sponsorship process works, a free sponsorship webinar you can attend as well as tips on how to manage your money. All … Read more
(Welcome to 5 Reasons Why Every Race Driver Needs to Manage Their Money Wisely, the first article in a three-part series on Financial Management for Race Drivers titled Driven to Succeed: Financial Planning for Motorsport Athletes by financial advisor Elliott Ellis. Parts two and three will be published on the following two Thursdays.) In the … Read more
Think outside the box. This week, you’ll get valuable tips on how to do just that, along with advice on avoiding burnout, growing your social media following and increasing your sponsorship value. Plus, don’t miss out on a webinar about crafting effective sponsorship decks. All this and more in this week’s edition of The Business … Read more
Why do driver or rider moves matter so much in racing? There are number of factors, but the short answer is sponsorship. Perhaps a little-known fact to casual fans, but teams are not the only ones that receive sponsorship over the course of a race season. Drivers receive direct sponsorship as well. But why? Why … Read more
Sponsorship is not about you and this week in the Business of Being a Race Driver you will understand why. You will also learn why you should plan ahead, get details on two great webinars to attend and exploring the various paths to Formula 1. The Business of Racing Alexandra Schieren of Alexandra Schieren Sports … Read more
This week you will get the simple but powerful advice to do what most people wouldn’t do. Call it thinking outside the box or putting in that extra effort, whatever cliche you choose to use is fine. The point is to do what others wouldn’t do because they don’t want it as bad as you … Read more
This week’s edition of The Business of Being a Race Driver on Motorsport Prospects covers why brands sponsor, how to build yourself into a champion, details on a helpful social media marketing webinar, and four inexpensive ways to start racing now. The Business of Racing In the video above, Enzo Mucci explains how to build … Read more
The importance of building relationships with your sponsors is just one of the topics covered in the latest edition of The Business of Being a Race Driver. I also have tips on building your online presence, the importance of networking for a race driver and some new approaches to the costs of racing. All this … Read more
This week you will learn some tips on how to use ChatGPT to secure motorsport sponsorships, read about the digital transformation of motorsport sponsorship and find out how much it costs to get to Formula 1. All this and much more in this week’s edition of The Business of Being a Race Driver on Motorsport … Read more
Tips on preparing for your first media interview is one of the features in this week’s Business of Being a Race Driver. I also have advice on using crowdfunding sites for your racing budget, a free resource to help you with your sponsorship deck and what motorsport agents do for athletes. All this and more … Read more
Branding tips from James Hinchcliffe are just one of the highlights that I link to in this week’s edition of The Business of Being a Race Driver. I also feature essential tips for securing sponsorships, how to post consistently on social media and racing Spec Miata on a budget. All this and much more in … Read more
How B2B relationships work in motorsport is critical to understand to better prepare your sponsorship proposal to address a business need. This is just one of the articles linked to in this week’s The Business of Being a Race Driver. I also have tips on how to increase your value proposition, the value of sponsorship … Read more
