Race Driver Business

The Business of Being a Race Driver for October 4, 2022

Ryan Vargas

This week’s Business of Being a Race Driver once again brings you a mix of motorsport sponsorship advice, resources, case studies and more to assist you in finding the sponsors that enable you to race. Most importantly, if you are a female driver looking to race for a championship winning race team, make sure to … Read more

The Business of Being a Race Driver for September 27, 2022

Hyundai

In this week’s Business of Being a Race Driver I cover a number of things that you should be aware of as you build your racing brand both on and off the track. Racing is a business, more so than most other sports from a participant’s standpoint and so as a driver, there are certain … Read more

The Business of Being a Race Driver for September 20, 2022

Boardroom

This week’s Business of Being a Race Driver has a lot of video content so settle back with a coffee, tea or water and take notes. I kick things off with some inspiration from Enzo Mucci and then dive into various approaches you can make to potential sponsors, as well as the kinds of benefits … Read more

The Business of Being a Race Driver for September 13, 2022-Tweak That Deck!

Business Meeting Agreement

This week, The Business of Being a Race Driver has some great, actionable information to help you with your sponsorship acquisition efforts. There are tips on everything from how you need to be a “racentrepreneur” to how to maximize the effectiveness of business cards, from the right time to sign a sponsorship to the best … Read more

The Business of Being a Race Driver for September 6, 2022-Work Hard for That Signature

The Business of Being a Race Driver for September 6, 2022-Work Hard for That Signature

This week in The Business of Being a Race Driver there is advice on building your confidence, some free motorsport resources you can use including a sponsorship deck template, a reminder that finding sponsors is a lot of work, and understanding what sponsors want. All this and more in The Business of Being a Race … Read more

Racecraft & Driver Development Roundup for September 6, 2022

ERA Racing School Car

This week the Racecraft & Driver Development Roundup is once again overflowing with great tips and advice to help you grow and develop as a race driver. In Racecraft, there are tips on the mechanics of how to win a race weekend, how to control oversteer, using video to compare racing drivers and more. In … Read more

The Business of Being a Race Driver for August 30, 2022

The Business of Being a Race Driver for August 30, 2022

This week The Business of Being a Race Driver features a whole bunch of tips and tools that should help make the business of being a race driver that much easier and more effective for you. There is everything from advice on how to create sponsored YouTube content to tips on how to speak out … Read more

NIL, NFTs, DAOs and the Future of Driver Development: Opportunity Knocks

NIL, NFTs, DAOs and the Future of Driver Development: Opportunity Knocks

There are a number of developments in the sports world that have occurred in the last 1-2 years that will have a direct impact on how athletes can monetize their careers, and motorsport is no exception. From American college athletes now being able to control their NIL (Name, Image, Likeness) rights to athletes dropping NFTs … Read more

The Business of Being a Race Driver for August 23, 2022-Learning From the Best

Business Meeting

The Business of Being a Race Driver is primarily concerned with tips and advice related to how a driver can acquire sponsorship, the costs involved in racing (both direct and ancillary) as well as showcasing drives that are available. It also looks at sponsorship from the sponsors’ perspective which is important for a driver to … Read more

The Business of Being a Race Driver for August 16, 2022

The Business of Being a Race Driver for August 16, 2022

This week in The Business of Being a Race Driver, I bring you more curated tips and advice on how you can get the funding you need to race the way you want to race. There is advice on selling sponsored products on social media, a guide to motorsport sponsorship, dealing with sponsor bullies and … Read more

The Business of Being a Race Driver for August 09, 2022

The Business of Being a Race Driver  for August 09, 2022

This week, The Business of Being a Race Driver looks at a wide array of things you need to be on top of as you pursue your racing dream. Daryl Curtis explains the importance of being self-sufficient, Power Sponsorship explains what not to do and Charlotte Woods looks at social media and brand integrity. All … Read more

The Business of Being a Race Driver for August 02, 2022

The Business of Being a Race Driver  for August 02, 2022

This week The Business of Being a Race Driver brings you some fantastic resources, tips, and advice to assist you in getting the sponsorship you need for your motorsport journey. Here are just a few of the highlights: Enzo Mucci explains how to sell motorsport sponsorship now, the legality of negotiating sponsorship and endorsement deals, … Read more

The Business of Being a Race Driver for July 26, 2022

The Business of Being a Race Driver  for July 26, 2022

This week in The Business of Being a Race Driver I have some great tips and advice on how to determine if your sponsorship has passed its effective date, how DTC brands are investing in racing, as well as future sports marketing trends. I also bring you a video on the costs of getting to … Read more

The Business of Being a Race Driver for July 19, 2022

The Business of Being a Race Driver for July 19, 2022

This week in the Business of Being a Race Driver, I bring you Megan Meyer’s Instagram reel tips for drivers, a look at sponsorship targets for businesses, how a business can maximize their use of a show car, and tips on structuring an early-stage venture capital deal for athlete investors. Megan Meyer explains how to … Read more

Racecraft & Driver Development Roundup for July 18, 2022

Racecraft & Driver Development Roundup for July 18, 2022

This week’s Racecraft & Driver Development Roundup features a number of great racecraft tips as well as a wide assortment of driver development news. In Racecraft there are autocross tips, braking techniques from Ross Bentley and more. In Driver Development, Enzo Mucci helps you get through a disappointing season, Belinda Riseley and Brad McIntyre explain … Read more

The Business of Being a Race Driver for July 12, 2022

The Business of Being a Race Driver  for July 12, 2022

This week’s The Business of Being a Race Driver features a number of exciting developments. I bring you updates from Belinda Riseley from MotiV8 Training and what she has planned for the future, Megan Meyer on how to use your personality to build your racing social media, the 5 reasons why Pfaff thinks there is … Read more

The Business of Being a Race Driver for July 5, 2022

The Business of Being a Race Driver for July 5, 2022

This week in The Business of Being a Race Driver I am featuring Megan Meyer’s report on the recent Motorsport Sponsorship Summit and what she considers the biggest takeaway from that day, the importance of confidence in searching out funding, the costs of racing a Legend car and more. The Business of Racing On June … Read more

The Business of Being a Race Driver for June 28, 2022-Motorsport Is A Business

The Business of Being a Race Driver for June 28, 2022-Motorsport Is A Business

This week on The Business of Being a Race Driver I look at how to become a successful race driver, highlight two sponsorship courses you may want to consider, look at alternate career paths, the costs of racing late model dirt racing and more. The Business of Racing In Episode 6, Enzo Mucci looks at … Read more