Customizing your sponsorship deck is just one of the actionable tips featured in this week’s Business of Being a Race Driver. I also have two great podcast episodes you should listen to, a service run by a race driver that specializes in micro sponsorships and dealing with setbacks. It’s all in this week’s edition of … Read more
Creating value for your sponsors is critical if you plan on both acquiring new sponsors while continuing to serve the ones you currently have. This week I feature two videos that will help you do just that. You will also learn why sponsors switch teams and the difference between sponsorship and advertising. It’s all in … Read more
Cultivating a fan base is just part of this week’s Business of Being a Race Driver. I also have two sponsorship-related webinars you can attend, the cost of racing Eurocup-3 and more great advice from the Motorsport Prospects archives. It’s all here in this week’s edition of The Business of Being a Race Driver. Charge … Read more
This week you will find out about a webinar on crafting sponsorship decks as well as tips on getting sponsorship contacts. You will also go behind the scenes on a sponsorship business trip, learn how to get spotted in motorsport, learn about the power of storytelling, and get tips on road racing on a budget. … Read more
Your brand is everything and the sooner you understand this, the better the chance of you getting the sponsors you need to race. In this week’s post you will find out why. I am also featuring the 5 things you need to make it to F1 like Liam Lawson and Oliver Bearman, the importance of … Read more
When Marco Sørensen’s Formula 1 dream shattered, he faced a career shift and a transition to endurance racing. Before making the switch, a mental cleanup was necessary after several tough years in formula racing: “There were many reasons to reach out to Tommy Schröter. It was, among other things, to discuss some things about the … Read more
Learning how to find sponsors with ChatGPT is something you will learn in a free webinar that you can attend. The details are in this week’s edition of The Business of Being a Race Driver on Motorsport Prospects. Don’t forget that the Motorsport Prospects Weekly Newsletter is now available so you will not miss out … Read more
What brands look for when partnering with athletes is just some of what you will learn as we embark on another week of The Business of Being a Race Driver. You will also find out about the challenges facing women in motorsport when it comes to securing sponsorship, how to connect sponsorship with sales growth … Read more
What should a sponsor do when the team or driver they are sponsoring does something unethical? When sponsorship and ethics collide is just one of the topics covered in this week’s The Business of Being a Race Driver. You will also learn why you should not randomly send out your sponsorship deck and some great … Read more
The 2024 Drift Sponsorship Summit is coming and in this week’s Business of Being a Race Driver I have all the details. You will also learn how to use rejections to improve your sales technique, an interview with the author of Motorsport Sagas: Unlocking the Power of Storytelling in Racing and what the recent Charlotte … Read more
The Business of Being a Race Driver this week brings you some tips on how to get sponsors to answer your calls. You will also learn about the value of building a team, the importance of small sponsors and a new book that will help you tell your racing story. It’s all in this week’s … Read more
This week you will find out the importance of documenting your story on social media. You will also get sponsorship advice from the Motorsport Prospects Archives including maximizing your motorsport sponsorship and optimizing the value you get from a race team. All this an more in this week’s edition of The Business of Being a … Read more
What is your No to Yes Ratio? That is the question that Enzo Mucci asks of you, and you will find out why in this edition of The Business of Being a Race Driver. I also feature a great insight on why there is a discrepancy between funding for males and females in motorsport by … Read more
Racing to social media success, a webinar put on by the SCCA, is just one of the features this week in the Business of Being a Race Driver. You will also understand the difference between sponsors and investors as well as what is considered athlete sponsorship and how it benefits brands. All this in this … Read more
This week I have some great sponsorship ideas and inspiration for you. From partnering with eco-friendly businesses to going from hobby to hustle, there is something here to get you thinking as you work to get your sponsors aligned for 2024. All this and the view from the sponsors side of the negotiating table in … Read more
In How Brands Drive Sustainability Through Motorsport Partnerships, professional race driver Alexander Koreiba explains how brands are aligning their green initiatives with strategic motorsport sponsorships. Brands are increasingly aligning themselves with sustainable motorsports and leveraging partnerships to showcase their own green initiatives. The growing emphasis on sustainability is a massive initiative in motorsports impacting these … Read more
Yes, you still need business cards in motorsport and in today’s Business of Being a Race Driver you will learn some tips and tricks on handing them out. Also featured this week is a free sponsorship research template that you can download, advice on measuring ROI and more. It’s all in this week’s edition of … Read more
The 2024 Motorsport Sponsorship Summit is just one of two events you will learn about this week that you should consider attending if you are serious about The Business of Being a Race Driver. I also have great tips on thinking outside the box when it comes to sponsor acquisition, more great articles on motorsport … Read more
As we start out 2024 in my regular Business of Being a Race Driver Roundup, the science of telling your story is a particular highlight this week. I also look back at more great articles from 2023 and provide you with some general motorsport marketing information on motorsport partnerships. 2024 will also see some brand-new … Read more
Getting your story out there is an important part of the brand marketing you will need as part of your sponsorship acquisition efforts. This week you will learn about how to get press coverage as a racing driver. In addition to this you will get some cautious advice on affiliate marketing, an attempt to find … Read more