Race Driver Business

The Business of Being a Race Driver is Business

Williams F1 Race Helmet

The business of being a race driver is business and you should never forget this. From sponsorship acquisition to social media marketing, everything you do off the track should be contributing to your success on track. This week I bring you some tips on the basics of motorsport sponsorship, social media marketing and the keys … Read more

How Toni Breidinger Uses New Sponsors to Build Her Brand

Toni Breidinger

This week I look at how race driver Toni Breidinger works hard to bring in new sponsors that will help her grow her racing career. I also bring you a guide to branding, a look at the sponsorship proposal process and how Scott Dixon funded his racing career. All this and more in this week’s … Read more

Optimizing the Value You Get from a Racing Team

Optimizing the Value You Get from a Racing Team

Optimizing the value you get from a racing team so that you are not “customer-zoned” is just some of the advice you will get this week. I also bring you details on several approaches to assist you in obtaining motorsport sponsorship, 3 questions a business needs to ask itself about their sponsorship program and a … Read more

5 Emerging Sponsorship Categories

5 Emerging Sponsorship Categories

Five emerging sponsorship categories are part of this week’s Business of Being a Race Driver as the idea of thinking ahead can make the difference between landing a sponsor or not. I also feature a motorsport sponsorship masterclass, tips on building your brand and how one race driver used social media to advance her racing … Read more

Motorsport Sponsorship Tips & Tricks

Motorsport Sponsorship

Motorsport sponsorship tips and tricks dominate this week’s edition of The Business of Being a Race Driver. I also have motorsport marketing advice, how sports analytics can help with sponsorship valuation and a sobering discussion from an ex-racer on the real costs of racing. All this and more in this week’s edition of The Business … Read more

Maximizing Motorsport Sponsorship

Brian Herta Autosport

Maximizing motorsport sponsorship is one of the key topics covered in this week’s edition of The Business of Being a Race Driver, something that both drivers and sponsors need to understand. I also have some tips on posting on social media, a sponsorship seminar you can attend and the importance of resilience. All this and … Read more

The Difference Between Sponsors and Investors

Lando Norris Cockpit

This week I bring you the details on the difference between a sponsor and an investor after you learned in last week’s The Business of Being a Race Driver how sponsors are not in fact the same as investors. I also bring you tips on building your confidence, how to develop your brand and a … Read more

Why Sponsors are Not Investors

Ferrari Challenge Car

This week you will find out why sponsors are not investors in addition to getting more race driver business advice. I also bring you a week behind the scenes in the life of professional race driver Sabré Cook, more tips on developing your brand and whether you can get motorsport sponsorship even if the series … Read more

Tips On Building Your Race Driver Brand

Sebastian Vettel Logo

Tips on building your race driver brand kicks off this week’s Business of Being a Race Driver. I also bring you actionable advice for getting race sponsorship, details on the release of a newly revised book on motorsport sponsorship for the race driver and how a company should define a sports sponsorship budget. All this … Read more

Building a Racing Sponsorship Plan

Fernando Alonso

Building a racing sponsorship plan is just one of the topics covered in this week’s edition of The Business of Being a Race Driver as I once again curate for you the best, most actionable advice on motorsport sponsorship. In addition to building a racing sponsorship plan, I bring you details on the upcoming free … Read more

How to Use ChatGPT for Sponsorships

ChatGPT Logo

How can you use the power of ChatGPT to help you get motorsport sponsors? This week on The Business of Being a Race Driver you are going to find out. In addition to using AI to help find sponsors, I bring you the details on the 6 skills that motorsport athletes need to succeed and … Read more

Be a Racing Entrepreneur

Alpine Driver Helmet

To be successful you need to be a Racing Entrepreneur and this week you will get some tips on how to become one. In addition to becoming a racing entrepreneur, there are articles and advice on how crowdfunding may be devaluing your brand, how to hand out your business card and the value of esports … Read more

How to Write a Press Release and More

Newsboy

Writing a press release is an important skill that all race drivers should be familiar with. In this edition of The Business of Being a Race Driver, you will find details on a webinar you can attend to learn the skills required. I also look at how to deal with rejection, the keys to a … Read more

Making an Authentic Connection with Your Fans

Fernando Alonso with Fans

Making an authentic connection with your fans is critical if you want to engage sponsors since your sponsors will be looking to connect with them as well. Part of that connection will be through social media and the captions you use there will determine if you get the traffic you deserve. This week you will … Read more

Dealing with Sponsorship Proposal Rejections

Dealing with Sponsorship Proposal Rejections

Dealing with sponsorship proposal rejections headlines this week’s Business of Being a Race Driver Roundup. It will happen so you need to learn from it. In addition to this, for companies that are involved in motorsport sponsorship I have tips on the basics of evaluating your sponsorships. For the driver I also feature the Top … Read more

The Art of the Cold Pitch and More

Ferrari Challenge Paddock

A webinar on the art of the cold pitch is just one of the nuggets of race driver business information you will find in this week’s The Business of Being a Race Driver. I also have tips on running social media giveaways for your sponsors, advice on how to improve your social media content and … Read more

More Social Media Marketing Tips for Race Drivers

Social Media Marketing

Social Media marketing tips are the primary focus this week on the Business of Being a Race Driver. You will find tips on creative posting ideas, maximizing your social media reach and the best ways to use social media in your racing career. All this plus some TCR cars for sale and more in The … Read more

The Complicated World of Driver Ratings

Le Mans Race Drivers

The complicated world of driver ratings is a topic that many new to the business motorsport do not understand. This week’s post will give you some insight. In addition to driver ratings, I bring you advice on how to bring value to your sponsors through media, researching potential sponsors and the difference between sponsorship rights … Read more

More Motorsport Marketing Tips You Can Use

IMSA Nissan

This week in The Business of Being a Race Driver I bring you more motorsport marketing tips that you can use. This week covers planning your social media posting, maximizing ROI in communication with motor racing sponsorship packages, the difference between sponsorship decks, proposals, and proof of performance reports and more. All this in this … Read more