Racing to social media success, a webinar put on by the SCCA, is just one of the features this week in the Business of Being a Race Driver. You will also understand the difference between sponsors and investors as well as what is considered athlete sponsorship and how it benefits brands.
All this in this week’s edition of the Business of Being a Race Driver on Motorsport Prospects.
The Business of Racing
From the Driver’s Point of View
If you are new to News Racers Can Use here at Motorsport Prospects and specifically my Business of Being a Race Driver column, you may have missed some incredible content that I have curated from the most knowledgeable motorsport professionals covering motorsport marketing and sponsorship.
Here are yet more articles for you to review that you may have overlooked. I have been featuring highlights from the Business of Being a Race Driver column over the last few weeks as this information is still effective and valuable. As they say, knowledge is power.
- Why Sponsors are Not Investors
- The Difference Between Sponsors and Investors
- Building a Racing Sponsorship Plan
- Tips On Building Your Race Driver Brand
Inside the SCCA: Racing to social media success – A special edition of the Inside the SCCA podcast that featured Sam Benson Smith – the Director of Digital Content for KNX News in Los Angeles and Hayley Myers Lone Star Region Social Media Guru! Hayley, Sam and Brian Bielanski talk about tips and strategies for taking your region or team’s social media game to the next level. They also talk about what you can do if you have no social media presence — or for those who are doing some social — how to grow your digital footprint.
From the Sponsor’s Point of View
Sport Five explains what is considered athlete sponsorship and how it benefits brands.
Sponsorship has been an integral part of professional sport since ancient Greek and Roman times. Sport’s ability to captivate and engage people from all walks of life makes it the perfect platform for sponsoring entities to build meaningful connections.
Although the fundamentals of sport sponsorship remain much the same, a lot has changed since the days when members of the higher classes of Greek and Roman societies would sponsor sporting events to demonstrate a city’s dominance and their own social standing.
What is athlete sponsorship and how does it benefit brands?
Author: Mark Boudreau
Mark is the publisher of Motorsport Prospects. As a former lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.
