Why Sponsors are Not Investors

This week you will find out why sponsors are not investors in addition to getting more race driver business advice.

I also bring you a week behind the scenes in the life of professional race driver Sabré Cook, more tips on developing your brand and whether you can get motorsport sponsorship even if the series you are competing in does not have big TV numbers.

All this and more in this week’s edition of The Business of Being a Race Driver on Motorsport Prospects.

The Business of Racing

From the Driver’s Point of View

In the video above, go behind the scenes of a week in the life of race driver Sabré Cook. “Ever wondered what it’s REALLY like to be a professional racing driver? From practically living at the airport, media days, training, testing to collect important data out on the track, to managing partnerships. Taking you behind the scenes on all the action during this busy week in my life!

MotiV8 Training talks to Rebecca Jane Singh on starting your brand development in Episode 151 of their excellent podcast.

The Racing Mentor looks to answer the question, can you get sponsorship without big TV numbers? “Before I get into how you can get sponsorship when your championship doesn’t have media or TV coverage, I want to set this out very clearly: It is absolutely possible to provide value to businesses at any level of motorsport. This applies even if you’re in a local karting series, autograss, or entry-level car and motorcycle races. Even if you’re starting small, it’s possible to provide value before you get to a stage where you can offer TV coverage or hospitality.”

Why Sponsors Are Not Investors

The Business of Being a Race Driver
© Nicolas Jacquemin – Marker Production

Females In Motorsport recently interviewed Anastasia Lopes, also known as AnaOnAir, a French content creator set to participate in the highly anticipated internet event of the year: the second edition of GP Explorer. The interview delves into how content creators like AnaOnAir are igniting a new era in motorsport.

NGSC Sports offers tips for navigating complex sports contracts and rules. “In professional sports, contracts and rules can often be complex and overwhelming. Whether you’re an athlete, an agent, or a team owner, understanding and navigating these intricacies is crucial for success. In this blog post, Damarius Bilbo of Klutch Sports provides valuable tips to make sense of complex sports contracts and rules, breaking them down into easy-to-understand concepts.”

From the Sponsor’s Point of View

AEW Motorsport has a great article on understanding the dynamics of performance vs. marketability. “In the world of Motorsport, particularly in F1 the roar of the engines, the smell of burning rubber, and the thrill of a tight battle to the finish can easily eclipse the intricate dance behind the scenes. However, there’s more to the sport than sheer speed and skilled manoeuvres. Every successful driver in the paddock must negotiate the tight corner between performance and marketability. But how do these seemingly disparate forces intersect on the race track?

The Costs of Racing

Can any geek off the street be a real racer? If you are reading this you are probably asking that very question. For a no holds bar look at what it takes to become a race driver, including what it costs, have a look at the experience of Jeremiah Burton from Donut Media in the video above.

Mark Boudreau
Author: Mark Boudreau

Mark is the publisher of Motorsport Prospects. As a former lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.