Sports contracts

Why Sponsors are Not Investors

Ferrari Challenge Car

This week you will find out why sponsors are not investors in addition to getting more race driver business advice. I also bring you a week behind the scenes in the life of professional race driver Sabré Cook, more tips on developing your brand and whether you can get motorsport sponsorship even if the series … Read more

How to Become a Race Driver

Cosworth Steering Wheel

Details on how to become a race driver starts off this week’s Driver Development Roundup as I feature a great video that gives you a taste of what to expect. I also look at the role that the Feed Racing school in France played in the burgeoning career of a Team Canada Scholarship winner and … Read more