The Winfield Racing School will be returning to racing in 2025 and in this week’s Driver Development Roundup you will understand why. I also have advice on how to use test days to build up your racecraft, what PR & media can do for your career as a racing driver and an opportunity to be … Read more
You are a race driver so act like one. You will find out what this means in this edition of the Driver Development Roundup. You will also learn how to progress your mental performance, find out about a new driver development program from BMW and learn about a fashion project that contributes to the growth … Read more
Building long-lasting sponsor partnerships is just one of the topics covered in this week’s edition of The Business of Being a Race Driver. I also have advice on why your social media engagement is stalling, the importance of investing in marketing like you invest in the car as well as details on opportunities to race … Read more
Mazda Motorsports has awarded $500,000 in scholarships for 2025 and in this week’s Driver Development Roundup you will get the details and some hints on how to get there yourself. I also have a ton of scholarship news from around the world, more on Robert Wickens’ journey in breaking barriers and several driver journeys for … Read more
This week you will learn why professionalism is the key to a long-term motorsport career. You will also understand the chances of making F1 as well as building a sponsorship deck. All this and more in this edition of the Business of Being a Race Driver. The Business of Racing From the Driver’s Point of … Read more
The F1 Academy champion is set to receive a fully funded seat in the GB3 Championship for 2025 and this week in the Driver Development Roundup you will get all the details. You will also find out more about the Prodigy Three (P3) Championship, the Chip Ganassi Racing driver development program and the importance of … Read more
The Motorsport Sponsorship Summit is returning in 2025 and this week in The Business of Being a Race Driver you will get all the details. I also have great advice on those dreaming of becoming a professional race driver, how to build strong relationships with your sponsors and what the FIA want to do to … Read more
This week, Tyler Cooke has graciously contributed his thoughts on 5 sponsorship insights that every racer needs to know based on his personal experience. Tyler Cooke is a dedicated racing driver with over a decade of experience in motorsports. He has achieved success in prestigious races globally, such as the 24 Hours of Nürburgring and … Read more
MSA4 is set to revive South African single-seater racing as the new F4-inspired class replaces the country’s aging F1600 championship. You will find out how and why the class was created in this week’s Driver Development Roundup. I also have advice on becoming a professional race driver, news on F4 in Central America and spotlights … Read more
More expert tips on becoming a pro race driver as well as on securing sponsorship are featured in this week’s Business of Being a Race Driver. You will also find out why it is important to personalize your sponsorship deck, get details on a free sponsorship process checklist that you can download and how sponsorship … Read more
Ford has announced a Ford Performance Junior Program and in this week’s Driver Development Roundup I bring you the details. You will also learn about the 5 steps to becoming a professional race driver, learn about three very different driver development pathways taken by young drivers and understand the power of perseverance. Becoming a Professional … Read more
Pressure is building on the FIA to reduce the cost of racing in their development pyramid and this week in the Driver Development Roundup I have the details on who is applying the pressure. I also have an analysis of the future of the F1 Academy, the Winfield Racing School’s plans for the Middle East … Read more
Ligier has announced a new driver test at Carolina Motorsports Park for those interested in testing the JS F422 and I have the full details this week. You will also learn some great race driver development secrets in addition to news and updates from the latest driver development programs worldwide. It’s all in this week’s … Read more
A Radical Motorsport opportunity awaits a deserving UK karter as Radical Motorsport and Wera Tools UK team up for a scholarship program and I have all the details as well as how you can apply. I also have news on a new driver development scholarship in New Zealand, who is contesting the Richard Mille Young … Read more
The Team USA Scholarship has pivoted this year to supporting two drivers in the USF2000 season finale last weekend and this week in the Driver Development Roundup you will learn why. I also have details on the career paths of Sabre Cook and Ollie Berman, a new collaboration with the F1 Academy and how you … Read more
Sponsorship is not about you and this week in the Business of Being a Race Driver you will understand why. You will also learn why you should plan ahead, get details on two great webinars to attend and exploring the various paths to Formula 1. The Business of Racing Alexandra Schieren of Alexandra Schieren Sports … Read more
The Red Bull Driver Search is back and in this week’s Driver Development Roundup you will learn how it operates. I also have explanations on the different paths you can follow to get to Formula 1, the future of F4 in Germany and what it’s like to be a woman on track plus much more! … Read more
Facing challenges both on and off the track can be tough, but this week you’ll find some inspiration to help you navigate them. Additionally, I’ll share four ways to kickstart your racing career in 2024, highlight the importance of the phrase “if you can’t see it, you can’t be it,” and explore the differences between … Read more
This week I have details on the annual Porsche driver development workshop held for young racers. I also have tips on how to build yourself into a champion, how to deal with performance anxiety, Jamie Chadwick’s plans for developing female racers and how to get to NASCAR. It’s all in this week’s edition of the … Read more
What it costs to get to Formula 1 is just one of the topics covered this week. You will also find out about the inaugural FF Corse GT Driver Academy, what happens at a race driver school and the type of driver that teams love. All this and much more in this week’s edition of … Read more
