Building a personal brand is just one of the topics covered in this week’s Business of Being a Race Driver. You will also get advice on creating a unique selling point, the importance of your story and more! The Business of Racing Why You Need to Have a Unique Selling Point with Team Brit’s Mike … Read more
The Elite MotorSport Academy of New Zealand has kicked off their 2026 development camp, and I have the details in this week’s Driver Development Roundup. I also have details on how F2 drivers are relying on their teams for advice, the new Dubai Motorsport Academy and much more! Becoming a Professional Race Driver Racing Through … Read more
My guest on the podcast this week is Mike Scudamore of Team Brit who explains why you need to have a unique selling point when approaching potential sponsors. He provides actionable advice on how to approach brands, structure sponsorship payments and much more. He also explains how Team Brit is inspiring people with disabilities to … Read more
