Sponsorship planning

Building a Personal Brand

Building a Personal Brand

Building a personal brand is just one of the topics covered in this week’s Business of Being a Race Driver. You will also get advice on creating a unique selling point, the importance of your story and more! The Business of Racing Why You Need to Have a Unique Selling Point with Team Brit’s Mike … Read more

Why Brands Invest in Sponsoring Race Drivers

Brands sponsoring race drivers

Why brands invest in sponsoring race drivers is just some of what you will learn in this week’s Business of Being a Race Driver. I also have advice on preparing for media interviews, why faking social media stats is a bad idea and more. The Business of Racing Why Brands Sponsor Racing Drivers Preparation Is … Read more