motorsport marketing

The Demise of ADAC F4 and European F4 Budgets

ADAC F4

The demise of ADAC F4 and European F4 budgets are just part of what are featured in this week’s The Business of Being a Race Driver. In addition to discussing the budgets of racing F4 in Europe, I bring you advice on social media caption mistakes you don’t want to make, a comprehensive online motorsport … Read more

Networking Done Right and More Race Driver Business Advice

PRI trade Show

Networking is the key to success in any business and just as much so in the Business of Being a Race Driver. Whether at a trade show, at the track or even in a social situation, your skill at networking will help determine how successful you are in getting (and keeping) sponsors. This week I … Read more

Preparing for 2023 and the Business of Being a Race Driver

Hunter Yeany

As 2022 comes to an end, with respect to the business of being a race driver, you should already be preparing for 2023. This week’s Business of Being a Race Driver Roundup column contains plenty of ideas and information that will help. This week I feature a number of tips of what you can do … Read more

How to Get Racing Sponsorship According to ChatGPT

Olivier Bedard F1600

How to get racing sponsorship according to ChatGPT highlights this week’s edition of The Business of Being a Race Driver. Since everybody is asking the bot questions, I figured I would join in and ask the obvious on your behalf. In addition to this, I look at the return of a program to support grassroots … Read more

A Race Driver’s Social Media Formula

Garett Grist Helmet

A race driver’s social media formula to best engage fans and sponsors headlines this week’s edition of The Business of Being a Race Driver. In addition to that, I cover issues such as dealing with a sponsor’s right of first refusal, protecting your reputation, an inexpensive way to whet your racing appetite, and some racing … Read more

Leveraging Your Current Partnerships and More Race Driver Business Advice

Spire Motorsports Car

Leveraging your current partnerships is so important as these partners already know and understand your value. This week in The Business of Being a Race Driver, I bring you details on a 3-Day Challenge that looks at how to leverage these partnerships. I also bring you 3 branding mistakes you must not make, how to … Read more

Why You Need to Think Like an Entrepreneur in Racing

Why You Need to Think Like an Entrepreneur in Racing

It is of critical importance that you think like an entrepreneur if you intend to succeed in your racing career plans and this edition of The Business of Being a Race Driver will help. Continuing on from yesterday’s column So, You Want to Be a Race Driver?, today we look both at 4 tips for … Read more

The Business of Being a Race Driver for October 25, 2022

Porache GT Cars at Toronto Indycar Race 2022

This week in the Business of Being a Race Driver, I kick things off with the announcement that a major automotive brands group has announced the opening of its sponsorship applications for the 2023 season. You have until December 15, 2022, to make your pitch. I also feature several actionable tips that you can use … Read more

The Business of Being a Race Driver for October 18, 2022

Formula One Miami Paddock Club Suite

Every week, the Business of Being a Race Driver column covers all aspects of the business side of racing, such as sponsorship acquisition, the costs involved in racing (car, equipment, insurance, etc.) as well as the availability of potential racing opportunities. While the focus is on you the race driver, it is essential that you … Read more

The Business of Being a Race Driver for October 4, 2022

Ryan Vargas

This week’s Business of Being a Race Driver once again brings you a mix of motorsport sponsorship advice, resources, case studies and more to assist you in finding the sponsors that enable you to race. Most importantly, if you are a female driver looking to race for a championship winning race team, make sure to … Read more

The Business of Being a Race Driver for September 27, 2022

Hyundai

In this week’s Business of Being a Race Driver I cover a number of things that you should be aware of as you build your racing brand both on and off the track. Racing is a business, more so than most other sports from a participant’s standpoint and so as a driver, there are certain … Read more

The Business of Being a Race Driver for August 09, 2022

The Business of Being a Race Driver  for August 09, 2022

This week, The Business of Being a Race Driver looks at a wide array of things you need to be on top of as you pursue your racing dream. Daryl Curtis explains the importance of being self-sufficient, Power Sponsorship explains what not to do and Charlotte Woods looks at social media and brand integrity. All … Read more

The Business of Being a Race Driver for May 31, 2022

The Business of Being a Race Driver  for May 31, 2022

This week in The Business of Being a Race Driver, I cover a few tips that will help you in your hunt for sponsorship including a number of webinars you can attend, as well as how one driver is handling his transition from Australia to Europe. I also look at how to engage millennials with … Read more

The Business of Being a Race Driver for May 24, 2022-The Value of Motorsport Sponsorship

Race driver in business suit

This week in The Business of Being a Race Driver, I look at the value of motorsport sponsorships, being consistent in your motorsport marketing, the benefits of marketing minimalism, a great podcast on branding for the athlete, and more. This is marketing and sponsorship advice that race drivers can use. The Business of Racing Sport … Read more

The Business of Being a Race Driver for May 17, 2022-What Do Sponsors Want?

The Business of Being a Race Driver for May 17, 2022-What Do Sponsors Want?

This week in The Business of Being a Race Driver, there is information on how to build your brand through YouTube, how photo royalties work, determining sponsorship ROI, a number of available drives, the cost of racing in the new ERA Championship and more. Enzo Mucci also asks the simple question, have you been loud … Read more

The Business of Being a Race Driver for April 26, 2022-Keep Building That Brand

The Business of Being a Race Driver  for April 26, 2022

This week in the Business of Being a Race Driver, I bring you four nuggets of information you may find useful as you pursue your motorsport goals off the track and in the boardroom and online. Everything from building your brand outside of social media, to the details of how to ensure your social media … Read more

The Business of Being a Race Driver for March 8, 2022-Some Motorsport Marketing Resources and More

The Business of Being a Race Driver for March 8, 2022-Some Motorsport Marketing Resources and More

This week’s Business of Being a Race Driver is short and sweet. This week I have some great resources that you can use to ramp up your social media presence in advance of the 2022 season, a motorsport marketing primer and big news about the future of the excellent sponsorship book from Racing Mentor, Get … Read more