motorsport marketing

The Business of Being a Race Driver for October 4, 2022

Ryan Vargas

This week’s Business of Being a Race Driver once again brings you a mix of motorsport sponsorship advice, resources, case studies and more to assist you in finding the sponsors that enable you to race. Most importantly, if you are a female driver looking to race for a championship winning race team, make sure to … Read more

The Business of Being a Race Driver for September 27, 2022

Hyundai

In this week’s Business of Being a Race Driver I cover a number of things that you should be aware of as you build your racing brand both on and off the track. Racing is a business, more so than most other sports from a participant’s standpoint and so as a driver, there are certain … Read more

The Business of Being a Race Driver for August 09, 2022

The Business of Being a Race Driver  for August 09, 2022

This week, The Business of Being a Race Driver looks at a wide array of things you need to be on top of as you pursue your racing dream. Daryl Curtis explains the importance of being self-sufficient, Power Sponsorship explains what not to do and Charlotte Woods looks at social media and brand integrity. All … Read more

The Business of Being a Race Driver for May 31, 2022

The Business of Being a Race Driver  for May 31, 2022

This week in The Business of Being a Race Driver, I cover a few tips that will help you in your hunt for sponsorship including a number of webinars you can attend, as well as how one driver is handling his transition from Australia to Europe. I also look at how to engage millennials with … Read more

The Business of Being a Race Driver for May 24, 2022-The Value of Motorsport Sponsorship

Race driver in business suit

This week in The Business of Being a Race Driver, I look at the value of motorsport sponsorships, being consistent in your motorsport marketing, the benefits of marketing minimalism, a great podcast on branding for the athlete, and more. This is marketing and sponsorship advice that race drivers can use. The Business of Racing Sport … Read more

The Business of Being a Race Driver for May 17, 2022-What Do Sponsors Want?

The Business of Being a Race Driver for May 17, 2022-What Do Sponsors Want?

This week in The Business of Being a Race Driver, there is information on how to build your brand through YouTube, how photo royalties work, determining sponsorship ROI, a number of available drives, the cost of racing in the new ERA Championship and more. Enzo Mucci also asks the simple question, have you been loud … Read more

The Business of Being a Race Driver for April 26, 2022-Keep Building That Brand

The Business of Being a Race Driver  for April 26, 2022

This week in the Business of Being a Race Driver, I bring you four nuggets of information you may find useful as you pursue your motorsport goals off the track and in the boardroom and online. Everything from building your brand outside of social media, to the details of how to ensure your social media … Read more

The Business of Being a Race Driver for March 8, 2022-Some Motorsport Marketing Resources and More

The Business of Being a Race Driver for March 8, 2022-Some Motorsport Marketing Resources and More

This week’s Business of Being a Race Driver is short and sweet. This week I have some great resources that you can use to ramp up your social media presence in advance of the 2022 season, a motorsport marketing primer and big news about the future of the excellent sponsorship book from Racing Mentor, Get … Read more