Cultivating a fan base is just part of this week’s Business of Being a Race Driver. I also have two sponsorship-related webinars you can attend, the cost of racing Eurocup-3 and more great advice from the Motorsport Prospects archives. It’s all here in this week’s edition of The Business of Being a Race Driver. Charge … Read more
In How Brands Drive Sustainability Through Motorsport Partnerships, professional race driver Alexander Koreiba explains how brands are aligning their green initiatives with strategic motorsport sponsorships. Brands are increasingly aligning themselves with sustainable motorsports and leveraging partnerships to showcase their own green initiatives. The growing emphasis on sustainability is a massive initiative in motorsports impacting these … Read more
Yes, you still need business cards in motorsport and in today’s Business of Being a Race Driver you will learn some tips and tricks on handing them out. Also featured this week is a free sponsorship research template that you can download, advice on measuring ROI and more. It’s all in this week’s edition of … Read more
The 2024 Motorsport Sponsorship Summit is just one of two events you will learn about this week that you should consider attending if you are serious about The Business of Being a Race Driver. I also have great tips on thinking outside the box when it comes to sponsor acquisition, more great articles on motorsport … Read more
As we start out 2024 in my regular Business of Being a Race Driver Roundup, the science of telling your story is a particular highlight this week. I also look back at more great articles from 2023 and provide you with some general motorsport marketing information on motorsport partnerships. 2024 will also see some brand-new … Read more
Getting your story out there is an important part of the brand marketing you will need as part of your sponsorship acquisition efforts. This week you will learn about how to get press coverage as a racing driver. In addition to this you will get some cautious advice on affiliate marketing, an attempt to find … Read more
This week you are going to learn what motorsport sponsorship mistakes to avoid as you pursue The Business of Being a Race Driver. You will also learn the top 7 mistakes young race car drivers should avoid, a guide for business’s interested in sponsoring women’s sports and a definitive guide to motorsport marketing. All this … Read more
This week you will get some great motorsport marketing advice from the Motorsport Prospects archives. You will also find out about a free motorsport marketing fundamentals course as well as the future of NFTs in sports. All this and more in this week’s edition of The Business of Being a Race Driver on Motorsport Prospects. … Read more
The evolution of motorsport marketing using as a case study McLaren F1 Academy driver Bianca Bustamante and her Anastasia Beverly Hills sponsorship is part of this week’s look at the Business of Being a Race Driver. There is also a look at authentic athlete branding, the revolutionary new all-electric karting series that is looking to … Read more
This week I bring you details on some opportunities to race within your budget both in the UK and North America. I also give you a good reason to attend the Performance Racing Industry trade show next month. It’s all here in the Business of Being a Race Driver Roundup on Motorsport Prospects. Its news … Read more
This week you will learn about the costs required to get to F1 and IndyCar. You will also learn how to refine your sponsorship strategy, common questions about motorsport marketing and more great sponsorship and marketing advice from the Motorsport Prospects archives. All in this week’s edition of The Business of Being a Race Driver … Read more
Getting sponsorship as you climb the motorsport ladder is just part of what is covered this week in The Business of Being a Race Driver. You will also find tips on determining if your personal brand is holding you back from getting sponsors, 7 paths to motorsport sponsorship and more great race driver business posts … Read more
This week you will get some of the reasons why you fail to get sponsorship in your business of being a race driver along with tips on how to change that. I also look at the importance of motorsport SEO, a free sponsorship strategy checklist and more great advice from the Motorsport Prospects archives in … Read more
This week I feature sponsorship deck tips as well as a free webinar in The Business of Being a Race Driver. I also bring you some highlights from the column archives as well as advice for teams on what to do after a major event that you sponsored has concluded. All this in this week’s … Read more
This week I look at how race driver Toni Breidinger works hard to bring in new sponsors that will help her grow her racing career. I also bring you a guide to branding, a look at the sponsorship proposal process and how Scott Dixon funded his racing career. All this and more in this week’s … Read more
Five emerging sponsorship categories are part of this week’s Business of Being a Race Driver as the idea of thinking ahead can make the difference between landing a sponsor or not. I also feature a motorsport sponsorship masterclass, tips on building your brand and how one race driver used social media to advance her racing … Read more
Motorsport sponsorship tips and tricks dominate this week’s edition of The Business of Being a Race Driver. I also have motorsport marketing advice, how sports analytics can help with sponsorship valuation and a sobering discussion from an ex-racer on the real costs of racing. All this and more in this week’s edition of The Business … Read more
This week I bring you the details on the difference between a sponsor and an investor after you learned in last week’s The Business of Being a Race Driver how sponsors are not in fact the same as investors. I also bring you tips on building your confidence, how to develop your brand and a … Read more
The complicated world of driver ratings is a topic that many new to the business motorsport do not understand. This week’s post will give you some insight. In addition to driver ratings, I bring you advice on how to bring value to your sponsors through media, researching potential sponsors and the difference between sponsorship rights … Read more
This week in The Business of Being a Race Driver I bring you more motorsport marketing tips that you can use. This week covers planning your social media posting, maximizing ROI in communication with motor racing sponsorship packages, the difference between sponsorship decks, proposals, and proof of performance reports and more. All this in this … Read more