motorsport marketing

The Business of Being a Race Driver for May 31, 2022

The Business of Being a Race Driver  for May 31, 2022

This week in The Business of Being a Race Driver, I cover a few tips that will help you in your hunt for sponsorship including a number of webinars you can attend, as well as how one driver is handling his transition from Australia to Europe. I also look at how to engage millennials with … Read more

The Business of Being a Race Driver for May 24, 2022-The Value of Motorsport Sponsorship

Race driver in business suit

This week in The Business of Being a Race Driver, I look at the value of motorsport sponsorships, being consistent in your motorsport marketing, the benefits of marketing minimalism, a great podcast on branding for the athlete, and more. This is marketing and sponsorship advice that race drivers can use. The Business of Racing Sport … Read more

The Business of Being a Race Driver for May 17, 2022-What Do Sponsors Want?

The Business of Being a Race Driver for May 17, 2022-What Do Sponsors Want?

This week in The Business of Being a Race Driver, there is information on how to build your brand through YouTube, how photo royalties work, determining sponsorship ROI, a number of available drives, the cost of racing in the new ERA Championship and more. Enzo Mucci also asks the simple question, have you been loud … Read more

The Business of Being a Race Driver for April 26, 2022-Keep Building That Brand

The Business of Being a Race Driver  for April 26, 2022

This week in the Business of Being a Race Driver, I bring you four nuggets of information you may find useful as you pursue your motorsport goals off the track and in the boardroom and online. Everything from building your brand outside of social media, to the details of how to ensure your social media … Read more

The Business of Being a Race Driver for March 8, 2022-Some Motorsport Marketing Resources and More

The Business of Being a Race Driver for May 17, 2022-What Do Sponsors Want?

This week’s Business of Being a Race Driver is short and sweet. This week I have some great resources that you can use to ramp up your social media presence in advance of the 2022 season, a motorsport marketing primer and big news about the future of the excellent sponsorship book from Racing Mentor, Get … Read more