Boosting your sponsorship ROI is just one of the topics covered in this week’s Business of Being a Race Driver. You will also find out if performance drives sponsorship, get advice on using networking for sponsorship acquisition and get 5 examples of how PR will set you apart from your competition. All this and much more!
The Business of Racing
From the Driver’s Point of View
In the video above, Megan Meyer explains how to boost your sponsorship ROI and make your racing brand unforgettable with the right activation. She also introduces her “Fueled and Funded” program.
“So, you’ve got a sponsor and your logo’s out there—but are you REALLY maximizing the potential of that partnership? In this video, I’m breaking down how sponsorship activation can take your brand (and your sponsor’s) to the next level. If you’re ready to stop being just another car on the track and start creating experiences that fans and sponsors will remember long after the race, you’re in the right place!”
Speaking of Megan Meyer, she is hosting a live webinar with Shift Up Now on October 22, 2024 at 8PM EST! On the night of October 22, Megan will host a webinar where she’ll teach you the 5 reasons why your sponsorship deck is backwards, and how to fix it. This class will give you a taste of what it’s like inside her Fueled and Funded intimate sponsorship program, where she will guide you through everything you need to know to attract, close, and maintain high-paying sponsorships.
I’m excited to announce that I’m teaming up with Shift Up Now to bring back my most impactful class, “5 Reasons Why Your Sponsorship Deck is Backwards and How to Fix It!” A ton of racers missed it live last time, so here’s your chance to join! To get access, you’ll need to join Shift Up Now’s Inside Track membership program – it’s only $10/month! That’s a steal!!
You’ll not only get access to my class but also other exclusive classes from influential members sharing their top marketing and sponsorship strategies, private iRacing competitions, and discounts on racing gear.
This is the final time I’ll be teaching this class in 2024, so don’t miss out! Whether you join live or catch the replay, this is your chance to get your sponsorship strategy on track before the 2025 season.
Remember that you must be a member of Shift Up Now to register so join here.
Drive Motorsport Marketing looks to answer the question, does performance drive sponsorship? “In motorsport, especially in the world’s premier categories, many believe that sponsoring a winning team is the key to maximizing returns. While team performance does play a role—boosting visibility and associating the sponsor with success—it’s just one factor, and often not the most important one. But the question remains: does performance drive sponsorship?” Read more here.
In the video above, Enzo Mucci explains the importance of networking when searching for sponsorship and how you should be looking into the mirror if you are not meeting with any success.
“Sending out sponsorship proposals can be a thankless task and usually ends up getting your nowhere. Drivers keep telling me that Networking is by far the best way. Here I explain this in more details. Also a clip from Jesse Uwuji from Season 4.”
Motorsport PR professional Alexandra Schieren details 5 examples of how PR will set you apart from your competition.
“PR, or public relations, involves building and managing a public image, be that of a person or a company. That sounds rather boring, so let me give you the real reason, why you need PR. You need PR to set you apart from your fellow racers, and this with the aim of convincing sponsors to invest in you and your motorsport career, not your competitor’s.”
Read her full article here.
From the Sponsor’s Point of View
Sports marketing agency Sport Dimensions explains why you should focus on sponsorship activation. “Sponsorship activation is what you do with what you own. Simple as that.” Read their full post here.
General Motorsport Marketing Advice & Resources
Riccardo Tafà of motorsport marketing and sponsorship agency RTR Sports looks at the future of advertising, specifically sponsorship vs traditional methods.
“One rising trend in the industry is the growing popularity of motorsport sponsorship as an alternative to traditional advertising methods. From the roaring engines of Formula 1 to the dynamic circuits of MotoGP, motorsport provides an exhilarating platform for brands to connect with a diverse and passionate audience.”
Read his full article here.
Author: Mark Boudreau
Mark is the publisher of Motorsport Prospects. As a former lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.
