Winning races is no longer enough. In today’s ultra-competitive motorsport landscape, every driver on the grid is fast — so what sets you apart? In this week’s episode of the Motorsport Prospects Podcast, Alexandra Schieren joins me to make the case for something too many young drivers overlook: communication and PR. From attracting and retaining … Read more
Race drivers, it is time to rise to the challenge and do what you must do to get noticed on and off the track. This week’s Business of Being a Race Driver will tell you why this is so important. The Business of Racing From the Driver’s Point of View In the video above, Enzo … Read more
The Winfield Racing School will be returning to racing in 2025 and in this week’s Driver Development Roundup you will understand why. I also have advice on how to use test days to build up your racecraft, what PR & media can do for your career as a racing driver and an opportunity to be … Read more
How PR and media can boost your racing career highlights this week’s Business of Being a Race Driver. You will also find out 3 reasons why a company will sponsor you that aren’t “exposure” as well as what Bell Helmets looks at to be considered for sponsorship. The Business of Racing The video above is … Read more
Boosting your sponsorship ROI is just one of the topics covered in this week’s Business of Being a Race Driver. You will also find out if performance drives sponsorship, get advice on using networking for sponsorship acquisition and get 5 examples of how PR will set you apart from your competition. All this and much … Read more
James Roe’s bold push to fuel his IndyCar dream by exploiting the series’ charter system is just one of the things you will learn about this week. You will also learn about the importance of PR for a race driver, the difference between sponsorship decks and proposals, and why a race driver needs spousal income … Read more
