How PR and media can boost your racing career highlights this week’s Business of Being a Race Driver. You will also find out 3 reasons why a company will sponsor you that aren’t “exposure” as well as what Bell Helmets looks at to be considered for sponsorship.
The Business of Racing
The video above is a great conversation between PR and media professionals Alexandra Schieren and Maren Braun where they discuss what PR & media can do for your career as a racing driver.
“Together we spent more than 50 years in the most important motorsports categories and have a lot of expertise in all fields of PR & media work – that’s why we are the TWO 4 MEDIA! Our common mission: to help young racing drivers becoming charismatic pros on camera and whenever they have the chance to connect to media, potential sponsors & fans.”
Racer On Demand gives you 3 reasons why a company will sponsor you and that aren’t “exposure.”
“We’ve talked before about the word “exposure.” If you’re still using it to describe the value you can offer to businesses, stop now and try these instead. As you’re reading through these, think about where your strengths are and which of these you naturally gravitate towards. These are the opportunities that will suit you best, as you grow your skills and program in the opportunity areas.”
Read the 3 reasons here.
In the video above, Kyle Kietzmann, President of BELL Helmets, explains how to meet someone at BELL to be considered for sponsorship and why the company is sensitive to the needs of their retailers and distributors.
Kietzmann was interviewed by Alex Striler at the 2024 Motorsports Sponsorship Summit on January 13, 2024.
Author: Mark Boudreau
Mark is the publisher of Motorsport Prospects. As a former lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.
