This week’s podcast features industry veteran and motorsport sponsorship strategist Silvia Schweiger. We dive into the importance of authenticity, why what you do off-track matters just as much as your performance on it, and much more. Her insights are essential listening, offering a clear perspective on how brands truly evaluate drivers. Key topics we cover: … Read more
What it costs to get to F1 is just one of the topics covered this week in The Business of Being a Race Driver. I also have advice on getting sponsors, getting noticed and the power of social media. Planet F1 looks at the what young drivers pay in order to get to F1 and … Read more
A look at the Porsche Motorsport Pyramid in the UK is just one of the topics covered in this week’s Driver Development Roundup. I also have advice on taking care of your emotions, why Pato O’Ward says that you should be prepared to pivot to take advantage of new opportunities and 3 drivers and the … Read more
Why storytelling matters is part of what you will learn in this week’s edition of The Business of Being a Race Driver. And as I always say, everybody has a story! You will also get tips on building your sponsorship deck, how to get a yes from sponsors and much more! The Business of Racing … Read more
The Winfield Racing School will be returning to racing in 2025 and in this week’s Driver Development Roundup you will understand why. I also have advice on how to use test days to build up your racecraft, what PR & media can do for your career as a racing driver and an opportunity to be … Read more
How PR and media can boost your racing career highlights this week’s Business of Being a Race Driver. You will also find out 3 reasons why a company will sponsor you that aren’t “exposure” as well as what Bell Helmets looks at to be considered for sponsorship. The Business of Racing The video above is … Read more
Details of the 2025 USF Pro Championship Scholarships have been announced and I have the details this week in The Business of Being a Race Driver. I also have advice on dealing with the media, how to find and network with centi-millionaires and much more! The Business of Racing From the Driver’s Point of View … Read more
James Roe’s bold push to fuel his IndyCar dream by exploiting the series’ charter system is just one of the things you will learn about this week. You will also learn about the importance of PR for a race driver, the difference between sponsorship decks and proposals, and why a race driver needs spousal income … Read more
This week you will learn the tactics to use if you are a race driver with no money to race. You will also understand the importance of a hook for your motorsport sponsorship pitch, the difference between a sponsorship deck and a sponsorship proposal and much more. It is all in this week’s edition of … Read more
