Formula 1

Who Is in Charge of Formula 1?

Stefano Domenicali and Mohammed Ben Sulayem

Who is in charge of Formula 1? That should have a relatively straightforward answer but based on the back and forth this week between the FIA and Liberty Media, most fans and possibly the teams and Liberty Media themselves may not be quite so sure of the answer. In addition to the FIA/Liberty war of … Read more

Super Formula Goes Carbon Neutral and More Sustainable Motorsport News

Super Formula SF23

Last month, the Japanese Super Formula series unveiled their carbon neutral SF23 race car set to debut in 2023. This is significant as they looked to optimize the use of natural fibre in their body panels and reduce the use of carbon fibre. In addition to this, there were a number of other interesting sustainable … Read more

Andretti and Cadillac Announce F1 Bid and More Business of Motorsport

Andretti Cadillac F1 Announcement

With Andretti Global and GM subsidiary Cadillac announcing a joint Formula 1 team bid, it looks like there will in fact be new teams in F1 sometime in the near future. While the Andretti/GM announcement puts FIA President Mohammed Ben Sulayem’s announcement that F1 is open to new teams in context, it is not the … Read more

Electric Racing Expands its Reach and More Sustainable Motorsport News

Brink Motorsport Tesla Model 3

Electric racing has expanded its reach and as I demonstrate in this week’s Sustainable Motorsport Roundup, it’s not just Formula E anymore. People have been asking if anybody is racing a Tesla, and as you will see this week, they will be next year in the STCC. I also show you the strides that Zandvoort … Read more

Ford Possibly Returning to F1, IndyCar Marketing and Crypto Sponsorship Warnings

Red Bull Ford

Speculation that Ford could possibly return to F1, that IndyCar plans on revamping their marketing push and more warnings about crypto sponsorship in sports are just a few of the fascinating items in this week’s Business of Motorsport Roundup. In addition to all that, you will learn how F1 revenue is distributed amongst the teams, … Read more

Sustainable Motorsport is a Journey

Audi RS Q e-tron

Saying that sustainable motorsport is a journey may sound like a clever play on words, but it truly is. If you look at the initial attempts to create more sustainable forms of motorsport such as the Formula E Gen1 cars that could not last a race distance, it is amazing how far the sport has … Read more

Legal Judgements, Vegas, Diversity and More in this Week’s Business of Motorsport

Las Vegas Grand Prix Paddock

This week’s Business of Motorsport has all kinds of interesting developments that makes the business of motorsport endlessly fascinating. From legal judgements, Vegas paddock facilities, and debates on diversity and inclusion, the width and breadth of what goes on off the track is on full display. I also have the latest motorsport deals, team news, … Read more

How Will Cryptocurrency Chaos Affect Sports Sponsorship?

Mercedes F1 FTX

As the cryptocurrency ecosystem stumbles from one calamity to the next, the sports industry is starting to ask itself, how will this cryptocurrency chaos affect sports sponsorship? This is just one of the topics discussed in this week’s Business of Motorsport. Updated with more information regarding the collapse of FTX and Crypro.com’s position on these … Read more

Why Ferrari Needs F1 and More Business of Motorsport News

Why Ferrari Needs F1 and More Business of Motorsport News

Ferrari is a great example of how a sports car manufacturer leverages the power of motorsport to sell more cars. This is just one of the stories covered in this week’s Business of Motorsport Roundup. I also bring you informed opinion on the legality of driver contracts, new and resurrected racetracks, the riskiest sports sponsorship … Read more

Business of Motorsport for October 28, 2022

Red Bull F1 Sponsors

This week the Business of Motorsport overflows once again with business news racers can use. While I cover the Audi-Sauber tie-up, the kerfuffle over the cost cap regulations and the success of the U.S. Grand Prix, the death of Dietrich Mateschitz reminds us that motorsport is run by human beings, and it is important to … Read more

Business of Motorsport for October 21, 2022

Porsche 911 GT3R

The Business of Motorsport is absolutely jam packed this week but here are a few highlights to look forward to: See how an iconic Las Vegas hotel is investing 1 billion dollars in preparation for the inaugural Las Vegas Grand Prix. Learn about the first and so far, only sports betting app dedicated entirely to … Read more

Sustainable Motorsport Roundup for October 1, 2022

BMW M4 GT4

While this week’s Sustainable Motorsport Roundup kicks off with the debate around Formula One’s pathway to Net Zero by 2030, I urge you to pay particular attention to the Big Picture section of this week’s column. It is here where I bring you Wholegrain Digital co-founder Tom Greenwood’s take on answering the simple and yet … Read more

Business of Motorsport for September 30, 2022

Nissan Z GT4

This week’s Business of Motorsport is the one for you if you want to know how the business of sponsorship works in Formula 1. Sponsorship Consultant Tim Silvey explains on the Last Lap Podcast how the nature of sponsorship in Formula 1 has evolved since 2007 and how it now encompasses more than just a … Read more

Business of Motorsport for September 23, 2022

Diesel Beverages Sponsorship

I have another jam-packed Business of Motorsport for you this week. I cover everything from Red Bull Powertrain plans to the debate over Superlicense points, from the Porsche IPO to Ford’s motorsport plans, Aston Martin’s woes on and off the track and much more. I also have news on the latest motorsport sponsorship deals, the … Read more

Business of Motorsport for September 9, 2022

Van Diemen RF350

The Business of Motorsport just keeps getting bigger week after week and this week is no exception. From the state of drag racing in the United States to Porsche’s role in F1 and their upcoming IPO, from internship programs with race teams and series to the return of Van Dieman, it is all here. I … Read more

Business of Motorsport for September 2, 2022

Business of Motorsport for September 2, 2022

In the Business of Motorsport this week I continue to look at Audi joining F1, offer speculation on what is happening with Porsche, explain how the CRB works, look at whether crypto sponsorship of sports properties is worth it and offer details on why the Vancouver Eprix never got off the ground. I also bring … Read more

Sustainable Motorsport Roundup for August 27, 2022-Sounds Exciting!

Toyota Yaris H2

This week in the Sustainable Motorsport Roundup I am talking about sustainable racetracks, flax race car panels and throaty American muscle car sounds in an EV. I also bring you news of a hydrogen-powered rally car, whether F1 can be powered by hydrogen, my occasional columns Every Little Bit Counts and Getting to the Track … Read more

Sustainable Motorsport Roundup for August 20, 2022-Next Generation Racing

NXT Gen Cup LRT NXT1 Race Car

This week in the Sustainable Motorsport Roundup I look at everything from a new concept for a more sustainable Formula 1 to an electric muscle car. Along the way I bring you details on the new F1 power unit, Brabham Automotive, the World eX Summit, green racing tires, sustainable luggage and more. So, let’s get … Read more

Business of Motorsport for August 12, 2022-Lessons From the Piranha Club

Eddie Jordan and Michael Schumacher

A few weeks ago, the Business of Motorsport brought you Tales from the Piranha Club. This week starts off with a few lessons from the same infamous “Piranha Club” where tales of competing contracts, broken promises and midnight deadlines abound. I also look at F1’s record second quarter results, Supercars boardroom news, Formula E’s formula … Read more

Business of Motorsport for August 05, 2022-Tales From the Piranha Club

Business of Motorsport for August 05, 2022-Tales From the Piranha Club

Ron Dennis once described Formula 1 to new team owner Eddie Jordan as “The Piranha Club” and it certainly seems like that description fits the business of motorsport as a whole these days. Not only was Alex Palou named to different teams for next year’s Indycar season but, unbelievably, the same thing has happened in … Read more