BYD

F1 Goes All In on Vegas

Vegas

Formula 1 has extended the Las Vegas Grand Prix until 2037, and I have the details and the analysis in this week’s Business of Motorsport Roundup. I also have the latest motorsport legal news, sponsorship deals and much more. Motorsport Industry News Formula 1 extends Las Vegas Grand Prix contract to 2037 Formula 1 has … Read more

Saudi Arabia Works Towards 2026 F1 Return

Saudi Arabia F1 Grand Prix Track

Saudi Arabia is working towards a return to the F1 calendar in 2026 and I have the details in this week’s Business of Motorsport Roundup. I also have details on a potential ground-breaking sports law trial, the latest sponsorship deals and more. Motorsport Industry News F1 Confirm ‘Contingency Plan’ for 2026 Grand Prix Calendar F1 … Read more

Gucci Takes on LVMH in F1

Gucci Racing Logo

Gucci is entering Formula 1 as Alpine’s title sponsor next year and this week’s Business of Motorsport Roundup has all the analysis you need. I also have details on the business of the Indy 500, the latest sponsorship deals and more. Motorsport Industry News Gucci Enters Formula One with Alpine, Becoming its Title Partner Gucci … Read more

F1 Paddock Becomes Startup Deal Hub

F1 Paddock

The F1 paddock has becomes a startup deal hub and in this week’s Business of Motorsport Roundup you will find out why. I also have details on why this weekend’s Canadian Grand Prix is thriving and much more. Motorsport Industry News The Hottest Place for Startups to Strike a Deal? The F1 Paddock In “The … Read more

Apple Goes Retro With Penske Porsche

Apple Computer Livery on Porsche Penske GTP Cars

Apple has gone retro in their latest partnership activation with Penske Porsche Motorsport, and I give you a glimpse in this week’s Business of Motorsport Roundup. I also have details on how Formula 1 makes money and much more. Motorsport Industry News What are the Main Revenue Streams in Formula 1? Silvia Schweiger breaks the … Read more

Tobacco Sponsorship in F1 Under Attack

Tobacco Sponsorship in F1

Tobacco sponsorship is under attack once again in Formula 1 and you will find out why in this week’s Business of Motorsport Roundup. I also have an update on Felipe Massa’s court case, the latest sponsorship deals and more. Motorsport Industry News Apple TV Downloads Surge for F1 Season Opener Viewership for F1’s season opener … Read more