BYD

Apple Goes Retro With Penske Porsche

Apple Computer Livery on Porsche Penske GTP Cars

Apple has gone retro in their latest partnership activation with Penske Porsche Motorsport, and I give you a glimpse in this week’s Business of Motorsport Roundup. I also have details on how Formula 1 makes money and much more. Motorsport Industry News What are the Main Revenue Streams in Formula 1? Silvia Schweiger breaks the … Read more

Tobacco Sponsorship in F1 Under Attack

Tobacco Sponsorship in F1

Tobacco sponsorship is under attack once again in Formula 1 and you will find out why in this week’s Business of Motorsport Roundup. I also have an update on Felipe Massa’s court case, the latest sponsorship deals and more. Motorsport Industry News Apple TV Downloads Surge for F1 Season Opener Viewership for F1’s season opener … Read more