Felipe Massa

F1 Signs Massive 10 Year LVMH Sponsorship Deal

LVMH

Formula 1 has signed a massive 10-year sponsorship deal with LVMH and that was just one of three major Business of Motorsport stories that happened over the last week. In addition to the LVMH deal, Michael Andretti stepped back from an ownership role with his Andretti Global race team and 23XI Racing and Front Motorsports … Read more

Liberty Acquires MotoGP Commercial Rights

MotoGP

Liberty Media has acquired the commercial rights to MotoGP which means they now own the commercial rights to two global motorsport franchises. It is the headline story in this week’s Business of Motorsport Roundup. I also have details on the financial boost that Las Vegas received from their inaugural Grand Prix, IndyCar’s ongoing attempts at … Read more

Felipe Massa Goes Legal on F1

Felipe Massa

Felipe Massa has gone legal in his battle with the FIA and F1 over the disputed 2008 Singapore Grand Prix highlighting this week’s Motorsport Law Roundup. In the Business of Motorsport Roundup, I have details on the valuation of F1 teams, NASCAR’s NextGen plans and IndyCar team dissatisfaction with the Captain. All this and much … Read more

NASCAR Hits It Big with New Media Rights Deal

NASCAR Daytona 500

NASCAR’s blockbuster new media rights deal is the highlight of the week as we look back at the Business of Motorsport. In addition to NASCAR, you will find details about some motorsport-related litigation, whether title sponsorships work in motorsport and how Lexus Racing won the 2023 GTD Pro Manufacturers Championship. All this plus the latest … Read more

FIA Approve Andretti Global but Teams Stand in their Way to the F1 Grid

Andretti Global Logo

The FIA has approved Andretti Global to join the F1 grid, but the teams are standing in their way. How we came to this and why is part of this week’s Business of Motorsport. I also look at the blockbuster rumors of Apple buying F1 broadcast rights, IndyCar and NASCAR’s 2024 schedules, MotoGP on a … Read more

Honda Consolidates all Motorsport Activity into Honda Racing Corporation

Honda Racing Corporation

Honda has consolidated all their motorsport activity, including the US-based Honda Performance Development (HPD) into Honda Racing Corporation. What this could imply is in today’s Business of Motorsport Roundup. I also have more on the ongoing quest of Michael Andretti to join the F1 grid, the continuing saga of Felipe Massa’s legal quest for the … Read more

IndyCar is On a Roll

IndyCar

IndyCar is on a roll as they enter new media negotiations on the back of their best viewing numbers since 2016. It’s all part of this week’s Business of Motorsport. I also look at the two new racing teams that made Forbes’ list of the World’s 50 Most Valuable Sports Teams, the possible return of … Read more

Hugo Boss is Looking to Take Advantage of F1’s Booming Popularity

Hugo Boss Logo

Hugo Boss is looking to take advantage of F1’s booming popularity as they have ditched Formula E and are now focused on Formula 1. This is all part of this week’s Business of Motorsport Roundup. I also bring you details on Liberty Media’s approach to Verstappen’s dominance on track, the legal strategy Felipe Massa is … Read more

Web3 in Formula 1 Accelerates Past the Competition

Web3 Unlock the Track

The Web3 ecosystem in Formula 1 is accelerating past the sports competition and that is just part of what you will learn about in the Business of Motorsport this week. You will also learn about the incredible reach of F1 and how the series drives cultural change. I have news on a potential new charter … Read more

Why a Billion Dollar F1 Team is a Sports Bargain

Why a Billion Dollar F1 Team is a Sports Bargain

This week you will learn why some think that a billion-dollar F1 team is a sports investment bargain. It’s all part of the Business of Motorsport. I also bring you details on why the FIA is willing to butt heads with Liberty Media, NASCAR’s new Netflix deal and the state of athlete investing (with some … Read more

Felipe Massa Turns Closer to the Courts

Felipe Massa

Felipe Massa has reportedly taken the first step in potential legal action against Formula 1 and the FIA over the outcome of the 2008 world championship. How this will play out is anybody’s guess, but it is part of the Business of Motorsport this week. I also look at how the Las Vegas Grand Prix … Read more

A Sponsor Lawsuit and More Business of Motorsport News

Williams ROKiT F1

A sponsor lawsuit kicks off this week’s edition of the Business of Motorsport and that is not the only motorsport-related legal issue for this week. In addition to the sponsor lawsuit, I look at how Felipe Massa is considering legal action regarding the 2008 F1 season and the infamous “crashgate” incident at the Singapore Grand … Read more