Hugo Boss is Looking to Take Advantage of F1’s Booming Popularity

September 8, 2023September 8, 2023 by Mark Boudreau

Hugo Boss is looking to take advantage of F1’s booming popularity as they have ditched Formula E and are now focused on Formula 1. This is all part of this week’s Business of Motorsport Roundup. I also bring you details on Liberty Media’s approach to Verstappen’s dominance on track, the legal strategy Felipe Massa is … Read more

Why a Billion Dollar F1 Team is a Sports Bargain

August 25, 2023August 25, 2023 by Mark Boudreau

This week you will learn why some think that a billion-dollar F1 team is a sports investment bargain. It’s all part of the Business of Motorsport. I also bring you details on why the FIA is willing to butt heads with Liberty Media, NASCAR’s new Netflix deal and the state of athlete investing (with some … Read more

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