NASCAR

FIA Formally Open to New F1 Team Applications

F1 Cars on the Grid

As the FIA formally open the process to new F1 team applications, there is the potential that the next few years can see the biggest change to the F1 grid since 2010. It’s all part of a busy week in the Business of Motorsport. Amongst an apparent growing rift between the FIA, Liberty Media and … Read more

Porsche & Ford in F1, Reviving Lola and What is Legally Considered an F1 Seat?

Porsche & Ford in F1, Reviving Lola and What is Legally Considered an F1 Seat?

This week in the Business of Motorsport Roundup I look at rumors of Ford and Porsche in F1, the revival of Lola and the legal definition of what is considered an F1 seat in a loan agreement signed by F1 driver Nyck de Vries. I also look at changes coming to this year’s Miami Grand … Read more

Andretti and Cadillac Announce F1 Bid and More Business of Motorsport

Andretti Cadillac F1 Announcement

With Andretti Global and GM subsidiary Cadillac announcing a joint Formula 1 team bid, it looks like there will in fact be new teams in F1 sometime in the near future. While the Andretti/GM announcement puts FIA President Mohammed Ben Sulayem’s announcement that F1 is open to new teams in context, it is not the … Read more

Inside the McLaren Technology Centre, Germans in NASCAR, and More Business of Motorsport News

McLaren Technology Centre

An inside tour of the McLaren Technology Centre is just one of the highlights of this week’s Business of Motorsport News Roundup column. In addition to that I have an update on Ford in F1, Michael Andretti’s plans for an F1 team, Porsche Motorsport’s grand ambitions for 2023, Red Bull Racing terminating a crypto sponsor … Read more

Legal Judgements, Vegas, Diversity and More in this Week’s Business of Motorsport

Las Vegas Grand Prix Paddock

This week’s Business of Motorsport has all kinds of interesting developments that makes the business of motorsport endlessly fascinating. From legal judgements, Vegas paddock facilities, and debates on diversity and inclusion, the width and breadth of what goes on off the track is on full display. I also have the latest motorsport deals, team news, … Read more

Idle Rumors and Speculation in Formula 1

By Benh LIEU SONG (Flickr) - Hong Kong Harbour Night 2019, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=82284212

Idle rumors and speculation in Formula 1 are part of the package in this week’s Business of Motorsport. From rumors of mysterious investors in a new Formula 1 team to speculation on the next moves of a spurned manufacturer, it is all here this week. In addition to all that I have solid news from … Read more

Can Carbon Offsetting Help Save Motor Racing?

FC1-X

Sky News took a ride with Paul Glass of Carbon Positive Motorsport to see if carbon offsetting can be part of the solution in reducing motorsport’s carbon footprint. The video they produced is a great introduction to the concept. In addition to carbon offsetting, this week’s edition of the Sustainable Motorsport Roundup includes an overview … Read more

How Will Cryptocurrency Chaos Affect Sports Sponsorship?

Mercedes F1 FTX

As the cryptocurrency ecosystem stumbles from one calamity to the next, the sports industry is starting to ask itself, how will this cryptocurrency chaos affect sports sponsorship? This is just one of the topics discussed in this week’s Business of Motorsport. Updated with more information regarding the collapse of FTX and Crypro.com’s position on these … Read more

Business of Motorsport for October 28, 2022

Red Bull F1 Sponsors

This week the Business of Motorsport overflows once again with business news racers can use. While I cover the Audi-Sauber tie-up, the kerfuffle over the cost cap regulations and the success of the U.S. Grand Prix, the death of Dietrich Mateschitz reminds us that motorsport is run by human beings, and it is important to … Read more

Business of Motorsport for October 21, 2022

Porsche 911 GT3R

The Business of Motorsport is absolutely jam packed this week but here are a few highlights to look forward to: See how an iconic Las Vegas hotel is investing 1 billion dollars in preparation for the inaugural Las Vegas Grand Prix. Learn about the first and so far, only sports betting app dedicated entirely to … Read more

Business of Motorsport for October 14, 2022

Justina Williams

If you were as mesmerized, horrified and otherwise bemused by the trainwreck that was Rich Energy’s sponsorship of the Haas F1 team in 2019 as I was, then this edition of the Business of Motorsport is for you. If you are also curious about the state of mobile phone provider Rokit’s role in sports sponsorship, … Read more

Business of Motorsport for September 30, 2022

Nissan Z GT4

This week’s Business of Motorsport is the one for you if you want to know how the business of sponsorship works in Formula 1. Sponsorship Consultant Tim Silvey explains on the Last Lap Podcast how the nature of sponsorship in Formula 1 has evolved since 2007 and how it now encompasses more than just a … Read more

Business of Motorsport for September 23, 2022

Diesel Beverages Sponsorship

I have another jam-packed Business of Motorsport for you this week. I cover everything from Red Bull Powertrain plans to the debate over Superlicense points, from the Porsche IPO to Ford’s motorsport plans, Aston Martin’s woes on and off the track and much more. I also have news on the latest motorsport sponsorship deals, the … Read more

Business of Motorsport for September 16, 2022

FIA Women in Motorsport Commission Monza 2022 Networking Event

This week in the Business of Motorsport I once again bring you news and developments from throughout the world of motorsport. I look at the recent FIA Women in Motorsport Commission networking event in Monza, what’s next for Red Bull Powertrains, the legal aspect of NFTs and the metaverse for sports brands, Ford’s motorsport plans … Read more

Business of Motorsport for September 9, 2022

Van Diemen RF350

The Business of Motorsport just keeps getting bigger week after week and this week is no exception. From the state of drag racing in the United States to Porsche’s role in F1 and their upcoming IPO, from internship programs with race teams and series to the return of Van Dieman, it is all here. I … Read more

Business of Motorsport for September 2, 2022

Business of Motorsport for September 2, 2022

In the Business of Motorsport this week I continue to look at Audi joining F1, offer speculation on what is happening with Porsche, explain how the CRB works, look at whether crypto sponsorship of sports properties is worth it and offer details on why the Vancouver Eprix never got off the ground. I also bring … Read more

Business of Motorsport for August 26, 2022

Audi F1 Car

Once again the Business of Motorsport is bulging with news and developments in the world of racing. I cover everything from F1 developments with Audi, the exploding costs of F1 logistics, NASCAR’s improving TV numbers and issues with a controversial NASCAR sponsor. I also bring you the latest motorsport sponsorship deals, the business of running … Read more

The Business of Motorsport For August 19, 2022-Return of a Legend

The Business of Motorsport For August 19, 2022

This week in The Business of Motorsport, I look at the return of Brabham, the future of Formula E, how Porsche and Audi’s involvement in F1 could change the motorsport ecosystem, the increasing value of a NASCAR franchise and more. I also take a look at the latest motorsport sponsorship news, how various teams are … Read more

Sustainable Motorsport Roundup for July 23, 2022-Pushing Boundaries

McMurtry Spéirling

A lot of really interesting stuff in this week’s Sustainable Motorsport Roundup including Hyundai’s new “rolling lab,” SRO considering renewable fuel in 2023, the ERA Championship launches, and the new hybrid Mygale F4 car. All this plus NASCAR going electric (!), Mercedes investing in SAF, Goodwood’s ground-breaking electric car debut and much more. Hyundai Motor’s … Read more

Business of Motorsport for July 22, 2022

Business of Motorsport for July 22, 2022

This week in the Business of Motorsport news roundup there are all kinds of developments to digest. From the growth of Formula One since Liberty Media bought the commercial rights, to Indycar’s quest for a third engine supplier, to IMSA’s new look GTP class and how the concept evolved. I also sadly bring news of … Read more