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Business of Motorsport for September 30, 2022

Nissan Z GT4

This week’s Business of Motorsport is the one for you if you want to know how the business of sponsorship works in Formula 1. Sponsorship Consultant Tim Silvey explains on the Last Lap Podcast how the nature of sponsorship in Formula 1 has evolved since 2007 and how it now encompasses more than just a … Read more

Business of Motorsport for September 23, 2022

Diesel Beverages Sponsorship

I have another jam-packed Business of Motorsport for you this week. I cover everything from Red Bull Powertrain plans to the debate over Superlicense points, from the Porsche IPO to Ford’s motorsport plans, Aston Martin’s woes on and off the track and much more. I also have news on the latest motorsport sponsorship deals, the … Read more

Business of Motorsport for September 16, 2022

FIA Women in Motorsport Commission Monza 2022 Networking Event

This week in the Business of Motorsport I once again bring you news and developments from throughout the world of motorsport. I look at the recent FIA Women in Motorsport Commission networking event in Monza, what’s next for Red Bull Powertrains, the legal aspect of NFTs and the metaverse for sports brands, Ford’s motorsport plans … Read more

Business of Motorsport for September 9, 2022

Van Diemen RF350

The Business of Motorsport just keeps getting bigger week after week and this week is no exception. From the state of drag racing in the United States to Porsche’s role in F1 and their upcoming IPO, from internship programs with race teams and series to the return of Van Dieman, it is all here. I … Read more

Business of Motorsport for September 2, 2022

Business of Motorsport for September 2, 2022

In the Business of Motorsport this week I continue to look at Audi joining F1, offer speculation on what is happening with Porsche, explain how the CRB works, look at whether crypto sponsorship of sports properties is worth it and offer details on why the Vancouver Eprix never got off the ground. I also bring … Read more

Business of Motorsport for August 26, 2022

Audi F1 Car

Once again the Business of Motorsport is bulging with news and developments in the world of racing. I cover everything from F1 developments with Audi, the exploding costs of F1 logistics, NASCAR’s improving TV numbers and issues with a controversial NASCAR sponsor. I also bring you the latest motorsport sponsorship deals, the business of running … Read more

The Business of Motorsport For August 19, 2022-Return of a Legend

The Business of Motorsport For August 19, 2022

This week in The Business of Motorsport, I look at the return of Brabham, the future of Formula E, how Porsche and Audi’s involvement in F1 could change the motorsport ecosystem, the increasing value of a NASCAR franchise and more. I also take a look at the latest motorsport sponsorship news, how various teams are … Read more

Sustainable Motorsport Roundup for July 23, 2022-Pushing Boundaries

McMurtry Spéirling

A lot of really interesting stuff in this week’s Sustainable Motorsport Roundup including Hyundai’s new “rolling lab,” SRO considering renewable fuel in 2023, the ERA Championship launches, and the new hybrid Mygale F4 car. All this plus NASCAR going electric (!), Mercedes investing in SAF, Goodwood’s ground-breaking electric car debut and much more. Hyundai Motor’s … Read more

Business of Motorsport for July 22, 2022

Business of Motorsport for July 22, 2022

This week in the Business of Motorsport news roundup there are all kinds of developments to digest. From the growth of Formula One since Liberty Media bought the commercial rights, to Indycar’s quest for a third engine supplier, to IMSA’s new look GTP class and how the concept evolved. I also sadly bring news of … Read more

Business of Motorsport for July 15, 2022-Indycar Resurgence

Business of Motorsport for July 15, 2022

There is a lot to digest in this week’s Business of Motorsport. I look at the infamous Indycar “Split” and how the series is recovering and growing, the growth of the F1 brand, NASCAR racing on the streets of Chicago, racetrack good news and bad news and more. I also look as usual at the … Read more

The Business of Motorsport for July 1, 2022-Lola is Back!

The Business of Motorsport for July 1, 2022-Lola is Back!

The big news in this week’s Business of Motorsport is the welcome return of Lola to the international motorsport scene. I also have news on F1’s new media rights deal in the United States, turmoil at a legendary Canadian racetrack, sponsorship news and my usual selection of how racing teams go about their business. All … Read more

Sustainable Motorsport Roundup for June 25, 2022-Green Is Not Boring

Sustainable Motorsport Roundup for June 25, 2022

The sustainable motorsport news has not stopped since my vacation and this week’s Sustainable Motorsport Roundup is packed with tons of news and developments. From the work that McLaren Racing are engaged in to develop a “circular F1 car” to the STCC transitioning to all-electric, the developments continue to accelerate. And if you think that … Read more

The Business of Motorsport for June 24, 2022-Managing a Different Kind of Crash

The Business of Motorsport for June 24, 2022

This week in The Business of Motorsport I touch on everything from racing calendar challenges and opportunities, the impact of the crypto crash on sports sponsorships to how one sports car manufacturer manages multiple sports car programs. All this plus the usual motorsport sponsorship news and the latest motorsport industry movers and shakers. Motorsport Industry … Read more

The Business of Motorsport for June 3, 2022-Monaco, Money and Motorsport

The Business of Motorsport for June 3, 2022

This week in the Business of Motorsport, I take you behind the debate on the future of the Monaco Grand Prix, the resurgence of the Indy 500, long term plans for Formula 1, why some think that NASCAR’s business model must change and more business news from across the world of motorsport. I also look … Read more

The Business of Motorsport for May 27, 2022

The Business of Motorsport for May 27, 2022

This week’s Business of Motorsport ranges far and wide across the motorsport spectrum. There is plenty of Formula 1 business news as usual, but I also bring you developments in motorsport related DAOs, the fine line to balance with cryptocurrency sponsorship, ORECA’s 100th race car, bringing motorsport back to New Orleans and more. As usual … Read more

The Business of Motorsport for May 20, 2022

Theeba Motorsport Mercedes

The Business of Motorsport column is getting longer and longer each Friday as the motorsport business news shows no signs of slowing down. In fact, things are accelerating, with major developments in Formula E, Formula 1 and international sportscar racing. I also have some motorsport sponsorship updates, the latest Business of Running a Race Team … Read more

Business of Motorsport for April 22, 2022-Supply Chain Issues and More

Business of Motorsport for April 22, 2022

Today’s Business of Motorsport could be considered Part Two of the Easter-delayed column I published on Monday. I have news from the worlds of Formula 1, Formula E, Indycar, NASCAR, NHRA, MotoGP and more. Hear from today’s movers and shakers, team owners and other motorsport professionals. I also bring you some of the latest sponsorship … Read more

Motorsport Series News for March 23, 2022

Motorsport Series News for March 23, 2022

This week in Motorsport Series News I have a selection of developments from around the globe covering both sportscars and single-series. In addition to teaser images of the new Ferrari GT3 car I have news of the new Mercedes AMG GT4, LMP2, LMDh and GTP regulation news, the new Pagid Racing Trophy in Germany, the … Read more

Sustainable Motorsport Round-Up for March 19, 2022-WEC Goes 100% Renewable

Sustainable Motorsport Round-Up for March 19, 2022

More exciting developments to report on in this week’s Sustainable Motorsport Round-Up. This week I look at the WEC as they kick off their 2022 season with their brand-new sustainable racing fuel, Jaguar debuts a cool new energy storage unit that uses old Jaguar I-Pace batteries, new sustainability tenders from Motorsport UK and more exciting … Read more

Motorsport Series News for March 16, 2022-Hypercar, Formula 2 and More

Motorsport Series News  for March 16, 2022

This week in Motorsport Series News I have developments from the world of Formula 2, the new ERA Championship, GT racing, GTP/Hypercar, SCCA road racing and more. Single-Seater Series News As the 2022 season kicks off in Bahrain, F2 and F3’s CEO Bruno Michel looks back at 2021 and looks ahead to 2022 in both … Read more