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What Brands Get Out of Formula 1

Hard Rock F1

What do brands get out of Formula 1? This week in the Business of Motorsport Roundup I will give you an example so you will understand better. I also have for you the latest on a mysterious new Asian-based team looking to enter F1, how Audi may be ending their customer racing program, the data … Read more

Liberty Bets Big on Las Vegas Grand Prix

Las Vegas Grand Prix

Liberty Media is taking a calculated bet that the inaugural Las Vegas Grand Prix will be a success. It is critical that it is a success as they promoting it. In addition to the Law Vegas Grand Prix, here are a couple of more highlights from this week’s Business of Motorsport. All this and much … Read more

The Electric Drag Racer That’s Looking to Break a Quarter-Mile Record

Ford Super Cobra Jet 1800

This week I bring you details on the electric drag racer that is looking to break a quarter-mile record. In addition to that, you will learn about a 500 horsepower, hydrogen-powered Ford Falcon Futura, the Ducati V21L prototype MotoE electric racing bike, Scalar Performance’s SCR1 all-electric amateur touring race car and NASCAR’s net zero carbon … Read more

303 F1 Sponsorship Deals and Counting

F1 Sponsors

303 F1 sponsorship deals and counting. That is the number of sponsors currently in Formula 1 and it shows no signs of declining. In addition to this sponsorship bounty in F1, I have news of how IndyCar is willing to lose money to gain fans in Detroit, more twists, and turns in the Palm Beach … Read more

A Sponsor Lawsuit and More Business of Motorsport News

Williams ROKiT F1

A sponsor lawsuit kicks off this week’s edition of the Business of Motorsport and that is not the only motorsport-related legal issue for this week. In addition to the sponsor lawsuit, I look at how Felipe Massa is considering legal action regarding the 2008 F1 season and the infamous “crashgate” incident at the Singapore Grand … Read more

How Off-Road Racing is Ushering in a Sustainable Motorsport Future

Mitsubishi Pajero Evolution

Off-Road racing is often not looked at as closely when it comes to sustainable motorsport initiatives but some of the most innovative solutions can be found in this form of motorsport. This week in the Sustainable Motorsport Roundup I look at what is happening in Extreme E and the Dakar and how alternative fuels, and … Read more

Details Emerge on New F1 Team Hopefuls

Formula Equal

Details have started to emerge about the new F1 team hopefuls that have expressed their interest in joining the Formula 1 grid in 2026 and this week I have the details. In addition to new F1 teams, I also look at motorsport topics as far ranging as why the NHRA is feeling optimistic about 2023, … Read more

Jota Goes for the Gold and More Business of Motorsport News

Jota Porsche 963

Jota has unveiled their striking gold livery and partners for the upcoming racing season, but it was the connection with NFL legend Tom Brady that turned heads. In addition to the Jota announcement, I look at F1’s record 2022 profits, the possibility of the EU suing F1 over potentially increasing entry fees, a resurrected Italian … Read more

Why Won’t IMSA Let Glickenhaus Race?

Glickenhaus 007 LMH

Why won’t IMSA let Glickenhaus race is a question that team owner Jim Glickenhaus is asking himself, hinting that it could be a potential legal issue. This is just one of the stories in this week’s Business of Motorsport Roundup. I also bring you the latest business news from Formula 1, NASCAR, Supercars and Formula … Read more

Boom Times for Formula 1 Sponsorship

McLaren MCL60

It’s boom times for Formula 1 sponsorship according to an article I link to by Grand Prix 247 in this week’s edition of the Business of Motorsport. They do a deep dive into the width and breadth of Formula 1 sponsorship and explain how F1’s global boom is making teams richer. In addition to F1 … Read more

Who Will Be Powering F1 in 2026 and More Business of Motorsport News

Audi F1 Airbox

Who will be powering F1 in 2026 is becoming clearer as the FIA have released the list of registered power unit manufacturers for the 2026-2030 period. Two questions have been raised namely, where is Porsche and what is Honda up to? In addition to these F1 developments, I bring you the costs that Grand Prix … Read more

FIA Formally Open to New F1 Team Applications

F1 Cars on the Grid

As the FIA formally open the process to new F1 team applications, there is the potential that the next few years can see the biggest change to the F1 grid since 2010. It’s all part of a busy week in the Business of Motorsport. Amongst an apparent growing rift between the FIA, Liberty Media and … Read more

Porsche & Ford in F1, Reviving Lola and What is Legally Considered an F1 Seat?

Porsche & Ford in F1, Reviving Lola and What is Legally Considered an F1 Seat?

This week in the Business of Motorsport Roundup I look at rumors of Ford and Porsche in F1, the revival of Lola and the legal definition of what is considered an F1 seat in a loan agreement signed by F1 driver Nyck de Vries. I also look at changes coming to this year’s Miami Grand … Read more

Andretti and Cadillac Announce F1 Bid and More Business of Motorsport

Andretti Cadillac F1 Announcement

With Andretti Global and GM subsidiary Cadillac announcing a joint Formula 1 team bid, it looks like there will in fact be new teams in F1 sometime in the near future. While the Andretti/GM announcement puts FIA President Mohammed Ben Sulayem’s announcement that F1 is open to new teams in context, it is not the … Read more

Inside the McLaren Technology Centre, Germans in NASCAR, and More Business of Motorsport News

McLaren Technology Centre

An inside tour of the McLaren Technology Centre is just one of the highlights of this week’s Business of Motorsport News Roundup column. In addition to that I have an update on Ford in F1, Michael Andretti’s plans for an F1 team, Porsche Motorsport’s grand ambitions for 2023, Red Bull Racing terminating a crypto sponsor … Read more

Legal Judgements, Vegas, Diversity and More in this Week’s Business of Motorsport

Las Vegas Grand Prix Paddock

This week’s Business of Motorsport has all kinds of interesting developments that makes the business of motorsport endlessly fascinating. From legal judgements, Vegas paddock facilities, and debates on diversity and inclusion, the width and breadth of what goes on off the track is on full display. I also have the latest motorsport deals, team news, … Read more

Idle Rumors and Speculation in Formula 1

By Benh LIEU SONG (Flickr) - Hong Kong Harbour Night 2019, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=82284212

Idle rumors and speculation in Formula 1 are part of the package in this week’s Business of Motorsport. From rumors of mysterious investors in a new Formula 1 team to speculation on the next moves of a spurned manufacturer, it is all here this week. In addition to all that I have solid news from … Read more

Can Carbon Offsetting Help Save Motor Racing?

FC1-X

Sky News took a ride with Paul Glass of Carbon Positive Motorsport to see if carbon offsetting can be part of the solution in reducing motorsport’s carbon footprint. The video they produced is a great introduction to the concept. In addition to carbon offsetting, this week’s edition of the Sustainable Motorsport Roundup includes an overview … Read more

How Will Cryptocurrency Chaos Affect Sports Sponsorship?

Mercedes F1 FTX

As the cryptocurrency ecosystem stumbles from one calamity to the next, the sports industry is starting to ask itself, how will this cryptocurrency chaos affect sports sponsorship? This is just one of the topics discussed in this week’s Business of Motorsport. Updated with more information regarding the collapse of FTX and Crypro.com’s position on these … Read more

Business of Motorsport for October 28, 2022

Red Bull F1 Sponsors

This week the Business of Motorsport overflows once again with business news racers can use. While I cover the Audi-Sauber tie-up, the kerfuffle over the cost cap regulations and the success of the U.S. Grand Prix, the death of Dietrich Mateschitz reminds us that motorsport is run by human beings, and it is important to … Read more