Alex Palou

Vegas Boosts Liberty Media’s Record F1 Revenue

Las Vegas Grand Prix Liberty Media

The Las Vegas Grand Prix was a factor in boosting Liberty Media’s F1 revenue in 2023 as it soared 23% over 2022. The numbers and analysis are part of the Business of Motorsport this week. In Motorsport Legal news, while Christian Horner is absolved by Red Bull, questions remain about the transparency of the investigation. … Read more

Are Street Circuits Counter-Productive in F1?

Madrid Grand Prix Track

With the announcement that the Spanish Grand Prix will move to a street circuit in Madrid, some are wondering if street circuits are counterproductive to what Formula 1 is trying to accomplish, especially with the new rules in 2026. In other business of motorsport news, Formula 1 introduces possibly the worst team name in its … Read more

NASCAR Hits It Big with New Media Rights Deal

NASCAR Daytona 500

NASCAR’s blockbuster new media rights deal is the highlight of the week as we look back at the Business of Motorsport. In addition to NASCAR, you will find details about some motorsport-related litigation, whether title sponsorships work in motorsport and how Lexus Racing won the 2023 GTD Pro Manufacturers Championship. All this plus the latest … Read more

Why a Billion Dollar F1 Team is a Sports Bargain

Why a Billion Dollar F1 Team is a Sports Bargain

This week you will learn why some think that a billion-dollar F1 team is a sports investment bargain. It’s all part of the Business of Motorsport. I also bring you details on why the FIA is willing to butt heads with Liberty Media, NASCAR’s new Netflix deal and the state of athlete investing (with some … Read more

Felipe Massa Turns Closer to the Courts

Felipe Massa

Felipe Massa has reportedly taken the first step in potential legal action against Formula 1 and the FIA over the outcome of the 2008 world championship. How this will play out is anybody’s guess, but it is part of the Business of Motorsport this week. I also look at how the Las Vegas Grand Prix … Read more

Business of Motorsport for September 23, 2022

Diesel Beverages Sponsorship

I have another jam-packed Business of Motorsport for you this week. I cover everything from Red Bull Powertrain plans to the debate over Superlicense points, from the Porsche IPO to Ford’s motorsport plans, Aston Martin’s woes on and off the track and much more. I also have news on the latest motorsport sponsorship deals, the … Read more

Business of Motorsport for September 16, 2022

FIA Women in Motorsport Commission Monza 2022 Networking Event

This week in the Business of Motorsport I once again bring you news and developments from throughout the world of motorsport. I look at the recent FIA Women in Motorsport Commission networking event in Monza, what’s next for Red Bull Powertrains, the legal aspect of NFTs and the metaverse for sports brands, Ford’s motorsport plans … Read more

Business of Motorsport for September 9, 2022

Van Diemen RF350

The Business of Motorsport just keeps getting bigger week after week and this week is no exception. From the state of drag racing in the United States to Porsche’s role in F1 and their upcoming IPO, from internship programs with race teams and series to the return of Van Dieman, it is all here. I … Read more

Business of Motorsport for July 29, 2022-Adieu Paul Ricard?

Business of Motorsport for July 29, 2022

In this week’s Business of Motorsport, I look at big changes at Porsche, the future of the French Grand Prix, the challenge facing NASCAR racing in the streets of Chicago, crypto sponsorship strategy and more. As usual I bring you the latest motorsport sponsorship deals, news from the teams, the latest movers & shakers, and … Read more