Juncos Hollinger Racing

Anatomy of a Motorsport Sponsorship Deal

Anatomy of a Motorsport Sponsorship Deal

This week you will read about the anatomy of a motorsport sponsorship deal that details why the sponsor got involved and what they get out of it. I also have news about a possible return of Toyota to F1, the differences between owning an F1 and Indycar team and the latest motorsport sponsorship deals and … Read more

F1 Teams Bicker over Andretti as Saudi Arabia Looks to Attract Teams to the Kingdom

Andretti Cadillac F1 Car

While F1 teams continue to bicker over the possible addition of Andretti-Cadillac to the grid, Saudi Arabia is looking to poach teams from Motorsport Valley in this week’s Business of Motorsport roundup. It is not just Andretti that wants to join the F1 circus either as two teams from Asia are also looking to join … Read more

Business of Motorsport for October 7, 2022

Honda F1 Badging

This week, the Business of Motorsport offers up a few questions such as: Will Honda Return to F1? Will the FIA get out of their own way governing F1? Will more manufacturers join Supercars? Will the W Series finish out their 2022 season? These are just some of the questions dealt with in this week’s … Read more

Business of Motorsport for September 9, 2022

Van Diemen RF350

The Business of Motorsport just keeps getting bigger week after week and this week is no exception. From the state of drag racing in the United States to Porsche’s role in F1 and their upcoming IPO, from internship programs with race teams and series to the return of Van Dieman, it is all here. I … Read more

The Business of Motorsport for May 27, 2022

The Business of Motorsport for May 27, 2022

This week’s Business of Motorsport ranges far and wide across the motorsport spectrum. There is plenty of Formula 1 business news as usual, but I also bring you developments in motorsport related DAOs, the fine line to balance with cryptocurrency sponsorship, ORECA’s 100th race car, bringing motorsport back to New Orleans and more. As usual … Read more

Business of Motorsport for May 13, 2022- The Highs and the Lows

Business of Motorsport for May 13, 2022

This week’s Business of Motorsport is filled with the highs and the lows of this ever-changing sport. I look at the highs and the lows of the Miami Grand Prix, Michael Andretti’s attempts to enter a team in Formula 1, the reasons behind the cancellation of the Vancouver ePrix and more. There is news about … Read more