This week I look at how Beth Paretta and Robert Wickens inspire race drivers to exceed expectations. From encouraging more women to get involved in motorsport to giving hope to those who want to race but are confronted with a disability, Paretta and Wickens demonstrate that the will to race is often greater than whatever … Read more
American businesses are embracing Formula 1’s soaring popularity as much as American fans and in this edition of the Business of Motorsport, I bring you the numbers. I also look at McLaren Racing’s call for greater collaboration within motorsport on sustainability, the move to “regionalize” the F1 calendar, Hyundai going to the WEC and how … Read more
The Business of Motorsport just keeps getting bigger week after week and this week is no exception. From the state of drag racing in the United States to Porsche’s role in F1 and their upcoming IPO, from internship programs with race teams and series to the return of Van Dieman, it is all here. I … Read more
In the Business of Motorsport this week I continue to look at Audi joining F1, offer speculation on what is happening with Porsche, explain how the CRB works, look at whether crypto sponsorship of sports properties is worth it and offer details on why the Vancouver Eprix never got off the ground. I also bring … Read more
A few weeks ago, the Business of Motorsport brought you Tales from the Piranha Club. This week starts off with a few lessons from the same infamous “Piranha Club” where tales of competing contracts, broken promises and midnight deadlines abound. I also look at F1’s record second quarter results, Supercars boardroom news, Formula E’s formula … Read more
Ron Dennis once described Formula 1 to new team owner Eddie Jordan as “The Piranha Club” and it certainly seems like that description fits the business of motorsport as a whole these days. Not only was Alex Palou named to different teams for next year’s Indycar season but, unbelievably, the same thing has happened in … Read more
This week in the Business of Motorsport I take you from bidding on F1 digital rights to cost cap issues and on to the reign of manufacturers in F1. I also look at the rise of Hyundai in motorsport, what Indycar really thinks of F1 in the US, a YouTube star drawing attention to the … Read more
Today’s Business of Motorsport could be considered Part Two of the Easter-delayed column I published on Monday. I have news from the worlds of Formula 1, Formula E, Indycar, NASCAR, NHRA, MotoGP and more. Hear from today’s movers and shakers, team owners and other motorsport professionals. I also bring you some of the latest sponsorship … Read more
This week in the Motorsport Series News roundup I bring you news of a merger in junior European formula racing, Paretta Autosport expansion news, possible new cars in F3 and F2, LMDh and DTM news. Single-Seaters Formula Scout looks into the slightly confusing situation of how the new ACCR F4 is joining forces with Formula … Read more