Audi Sport

Leadership Struggles Stir Trouble at Audi’s F1 Project

Audi's F1 Project

Leadership struggles have stirred trouble at Audi’s F1 project and in this week’s Business of Motorsport you will learn the details. I also have an opinion on how the “F1” film could be F1’s “Barbie moment”, the future of London’s Formula E E-Prix and NASCAR’s international expansion plans. All this plus the latest sponsorship deals … Read more

Formula 1 Continues its Positive Revenue Momentum

F1 Logo

On the eve of the inaugural Las Vegas Grand Prix, Formula 1 announced their Third Quarter financial results which continue their positive revenue momentum. It’s all part of this week’s Business of Motorsport. I also bring you an array of news and analysis on NASCAR as they conclude their 2023 season, the broadcast finances of … Read more

Does Las Vegas Really Want F1?

Las Vegas Grand Prix Roadwork

Does Las Vegas really want F1? Sure Liberty Media, F1 Corporate and the FOM all say they do but the residents of Sin City seem to have gone from a wait and see attitude to outright hostile attitude regarding the race. This question is just part of the Business of Motorsport this week. I also … Read more

IMSA Looking Forward to 2024 and Beyond

IMSA Looking Forward to 2024 and Beyond

IMSA is looking forward to 2024 and beyond and this week you will find out why it’s all part of the Business of Motorsport. I also look at the ongoing saga of the Andretti Global F1 entry, Formula E’s need to escape their identity crisis and bring you Valtteri Bottas in a cowboy hat. All … Read more

Alpine F1 Struggles Off-Track and On

Alpine F1 team

The Alpine F1 team is struggling on the track and off and you will find a lot of opinions on why in this week’s edition of the Business of Motorsport. I also look at why FIA president Mohammed Ben Sulayem is pressing ahead on new teams in F1 despite opposition, Toyota’s new sustainable WRC base … Read more

A Battle of Wills in Formula 1

FIA vs Liberty Media

It is no FISA-FOCA war but there appears to be a growing battle of wills in Formula 1 between the FIA on one side and Liberty Media and the F1 teams on the other. This week I bring some examples of the brewing conflict. I also bring you the latest F1 team valuations, inside a … Read more

The Business of Sports Car Racing

Lamborghini SC63

The business of sports car racing takes up a considerable portion of this week’s Business of Motorsport as new cars are introduced and grids grow. In addition to sports car racing, I bring you Michael Andretti’s response to those telling him to buy an F1 team, the new Lamborghini prototype race car, a potential new … Read more

Details Emerge on New F1 Team Hopefuls

Formula Equal

Details have started to emerge about the new F1 team hopefuls that have expressed their interest in joining the Formula 1 grid in 2026 and this week I have the details. In addition to new F1 teams, I also look at motorsport topics as far ranging as why the NHRA is feeling optimistic about 2023, … Read more

The Racing Portfolio of McLaren and Why They Race

McLaren Formula E Car

The racing portfolio of McLaren is large and this week in the Business of Motorsport, you will find out why they race. In addition to that, you will understand why Porsche is not in F1, the ever-increasing Saudi Arabian investment in motorsport, the creative vision behind the director of Drive to Survive, why IndyCar is … Read more

Business of Motorsport for September 2, 2022

Business of Motorsport for September 2, 2022

In the Business of Motorsport this week I continue to look at Audi joining F1, offer speculation on what is happening with Porsche, explain how the CRB works, look at whether crypto sponsorship of sports properties is worth it and offer details on why the Vancouver Eprix never got off the ground. I also bring … Read more

Business of Motorsport for August 26, 2022

Audi F1 Car

Once again the Business of Motorsport is bulging with news and developments in the world of racing. I cover everything from F1 developments with Audi, the exploding costs of F1 logistics, NASCAR’s improving TV numbers and issues with a controversial NASCAR sponsor. I also bring you the latest motorsport sponsorship deals, the business of running … Read more

Sustainable Motorsport Roundup for June 4, 2022-Fast and Green

Sustainable Motorsport Roundup for June 4, 2022

This week’s Sustainable Motorsport Roundup is full of interesting developments and news. McLaren and Mahindra are working on their Formula E plans for the future, F1 is working on regionalising their calendar, video of an awesome electric land speed record, electric ice racing and much more. My semi-regular Getting to the Track Sustainably segment is … Read more

Motorsport Series News for June 1, 2022

Motorsport Series News for June 1, 2022

This week in Motorsport Series News I look at the Nissan Sentra Cup, the future of Audi customer racing, IMSA GT news, a new Ligier F4 car and more. Sports Car Series News Sharp Magazine took a Nissan Sentra Cup car for a ride and really enjoyed it. “The Sentra Cup promises amazing value to … Read more