Lewis Hamilton

How Taylor Swift Changed Formula 1

Taylor Swift

How Taylor Swift has changed Formula 1 is just one of the stories covered in this week’s Business of Motorsport. I also have news on where race drivers stand in the list of the 50 most marketable athletes, the costs of putting on the Grand Prix of Arlington and the latest motorsport sponsorship deals, partnership … Read more

Leadership Struggles Stir Trouble at Audi’s F1 Project

Audi's F1 Project

Leadership struggles have stirred trouble at Audi’s F1 project and in this week’s Business of Motorsport you will learn the details. I also have an opinion on how the “F1” film could be F1’s “Barbie moment”, the future of London’s Formula E E-Prix and NASCAR’s international expansion plans. All this plus the latest sponsorship deals … Read more

Liberty Acquires MotoGP Commercial Rights

MotoGP

Liberty Media has acquired the commercial rights to MotoGP which means they now own the commercial rights to two global motorsport franchises. It is the headline story in this week’s Business of Motorsport Roundup. I also have details on the financial boost that Las Vegas received from their inaugural Grand Prix, IndyCar’s ongoing attempts at … Read more

Vegas Boosts Liberty Media’s Record F1 Revenue

Las Vegas Grand Prix Liberty Media

The Las Vegas Grand Prix was a factor in boosting Liberty Media’s F1 revenue in 2023 as it soared 23% over 2022. The numbers and analysis are part of the Business of Motorsport this week. In Motorsport Legal news, while Christian Horner is absolved by Red Bull, questions remain about the transparency of the investigation. … Read more

Landmark Motorsport Legal Ruling Brings Clarity to 2021 Abu Dhabi Grand Prix Controversy

2021 Abu Dhabi Grand Prix

In this week’s Motorsport Law Roundup, I delve into how a significant legal ruling in motorsport may shed light on the 2021 Abu Dhabi Grand Prix controversy. Furthermore, I explore its potential application to the Felipe Massa case. Additionally, I analyze the ramifications of Lewis Hamilton’s contract with Ferrari, delve into Michael Andretti’s response to … Read more

Saudi Arabia Go All in on Electric Racing

Electric 360

Saudi Arabia, through its Public Investment Fund, has made a huge investment in electric racing and this highlights a busy week in sustainable motorsport. In addition to the PIF investment I have details on why Maserati and Andretti Global have chosen to race in Formula E, Audi’s awesome hybrid Dakar challenger and the importance of … Read more