Motorsport Sponsorship

The Business of Being a Race Driver for September 20, 2022

Boardroom

This week’s Business of Being a Race Driver has a lot of video content so settle back with a coffee, tea or water and take notes. I kick things off with some inspiration from Enzo Mucci and then dive into various approaches you can make to potential sponsors, as well as the kinds of benefits … Read more

The Business of Being a Race Driver for September 13, 2022-Tweak That Deck!

Business Meeting Agreement

This week, The Business of Being a Race Driver has some great, actionable information to help you with your sponsorship acquisition efforts. There are tips on everything from how you need to be a “racentrepreneur” to how to maximize the effectiveness of business cards, from the right time to sign a sponsorship to the best … Read more

The Business of Being a Race Driver for September 6, 2022-Work Hard for That Signature

The Business of Being a Race Driver for September 6, 2022-Work Hard for That Signature

This week in The Business of Being a Race Driver there is advice on building your confidence, some free motorsport resources you can use including a sponsorship deck template, a reminder that finding sponsors is a lot of work, and understanding what sponsors want. All this and more in The Business of Being a Race … Read more

Sustainable Motorsport Roundup for September 3, 2022

2022 Audi RS Q e-tron E

This week in the Sustainable Motorsport Roundup I have a number of cool developments for you in the world of sustainable motorsport and beyond. I cover everything from the impact of Audi’s arrival in Formula 1 and what it means for their sustainability push to a very cool all-electric track car from Vietnam. All this … Read more

The Business of Being a Race Driver for August 30, 2022

The Business of Being a Race Driver for August 30, 2022

This week The Business of Being a Race Driver features a whole bunch of tips and tools that should help make the business of being a race driver that much easier and more effective for you. There is everything from advice on how to create sponsored YouTube content to tips on how to speak out … Read more

The Business of Being a Race Driver for August 23, 2022-Learning From the Best

Business Meeting

The Business of Being a Race Driver is primarily concerned with tips and advice related to how a driver can acquire sponsorship, the costs involved in racing (both direct and ancillary) as well as showcasing drives that are available. It also looks at sponsorship from the sponsors’ perspective which is important for a driver to … Read more

The Business of Being a Race Driver for August 16, 2022

The Business of Being a Race Driver for August 16, 2022

This week in The Business of Being a Race Driver, I bring you more curated tips and advice on how you can get the funding you need to race the way you want to race. There is advice on selling sponsored products on social media, a guide to motorsport sponsorship, dealing with sponsor bullies and … Read more

Business of Motorsport for August 12, 2022-Lessons From the Piranha Club

Eddie Jordan and Michael Schumacher

A few weeks ago, the Business of Motorsport brought you Tales from the Piranha Club. This week starts off with a few lessons from the same infamous “Piranha Club” where tales of competing contracts, broken promises and midnight deadlines abound. I also look at F1’s record second quarter results, Supercars boardroom news, Formula E’s formula … Read more

The Business of Being a Race Driver for August 09, 2022

The Business of Being a Race Driver  for August 09, 2022

This week, The Business of Being a Race Driver looks at a wide array of things you need to be on top of as you pursue your racing dream. Daryl Curtis explains the importance of being self-sufficient, Power Sponsorship explains what not to do and Charlotte Woods looks at social media and brand integrity. All … Read more

The Business of Being a Race Driver for August 02, 2022

The Business of Being a Race Driver  for August 02, 2022

This week The Business of Being a Race Driver brings you some fantastic resources, tips, and advice to assist you in getting the sponsorship you need for your motorsport journey. Here are just a few of the highlights: Enzo Mucci explains how to sell motorsport sponsorship now, the legality of negotiating sponsorship and endorsement deals, … Read more

The Business of Being a Race Driver for July 26, 2022

The Business of Being a Race Driver  for July 26, 2022

This week in The Business of Being a Race Driver I have some great tips and advice on how to determine if your sponsorship has passed its effective date, how DTC brands are investing in racing, as well as future sports marketing trends. I also bring you a video on the costs of getting to … Read more

The Business of Being a Race Driver for June 21, 2022

The Business of Being a Race Driver  for June 21, 2022

This week in the Business of Being a Race Driver I look at promoting a product for free in hopes of turning that into future sponsorship, technology sponsorships today and 7 common mistakes with sponsorship programs from the sponsor’s point of view. Megan Meyer talks to sponsorship consultant Alex Striler and asks the question, Do … Read more

The Business of Being a Race Driver for June 7, 2022

Handshake

This week in The Business of Being a Race Driver, I bring you advice on sponsor logo placement, cross promotion and B2B sponsorships, a media webinar you can attend, the 5 types of sponsorship and more. I also bring you a look at the costs of racing in the Nissan Sentra Cup. I will be … Read more

The Business of Being a Race Driver for May 31, 2022

The Business of Being a Race Driver  for May 31, 2022

This week in The Business of Being a Race Driver, I cover a few tips that will help you in your hunt for sponsorship including a number of webinars you can attend, as well as how one driver is handling his transition from Australia to Europe. I also look at how to engage millennials with … Read more

The Business of Motorsport for May 27, 2022

The Business of Motorsport for May 27, 2022

This week’s Business of Motorsport ranges far and wide across the motorsport spectrum. There is plenty of Formula 1 business news as usual, but I also bring you developments in motorsport related DAOs, the fine line to balance with cryptocurrency sponsorship, ORECA’s 100th race car, bringing motorsport back to New Orleans and more. As usual … Read more

The Business of Being a Race Driver for May 24, 2022-The Value of Motorsport Sponsorship

Race driver in business suit

This week in The Business of Being a Race Driver, I look at the value of motorsport sponsorships, being consistent in your motorsport marketing, the benefits of marketing minimalism, a great podcast on branding for the athlete, and more. This is marketing and sponsorship advice that race drivers can use. The Business of Racing Sport … Read more

The Business of Being a Race Driver for May 17, 2022-What Do Sponsors Want?

The Business of Being a Race Driver for May 17, 2022-What Do Sponsors Want?

This week in The Business of Being a Race Driver, there is information on how to build your brand through YouTube, how photo royalties work, determining sponsorship ROI, a number of available drives, the cost of racing in the new ERA Championship and more. Enzo Mucci also asks the simple question, have you been loud … Read more

The Business of Being a Race Driver for May 3, 2022

The Business of Being a Race Driver  for May 3, 2022

This week in The Business of Being a Race Driver I have a number of great tips and resources to assist you in your sponsorship acquisition efforts as well as a few available drives. Enzo Mucci discusses 5 sponsorship mistakes, Kim Skildum-Reid talks about what you need in your sponsorship proposal, advice on what to … Read more

One Electric Racing Driver’s Guide To Sustainable Blockchain

One Electric Racing Driver’s Guide To Sustainable Blockchain

I’d say I’m a pretty untraditional racing driver from an untraditional background. It only makes sense then, that we’re doing some pretty unconventional things at Ellysium Racing, leveraging technology to make headway in an opaque and expensive sport. One of the things my family is totally passionate and absolutely bullish about is blockchain technology and … Read more

Business of Motorsport for April 18, 2022-The Litigation Issue

Business of Motorsport for April 18, 2022-The Litigation Issue

This week’s Business of Motorsport is once again jam packed with motorsport industry news, updates on the people that make it all happen, developments in the world of sponsorship, new team news and various motorsport-related legal developments. Motorsport Industry News Front Office Sports reports that the recently announced Las Vegas Grand Prix F1 race may … Read more