Getting started in GT3 racing is just some of what is featured in this week’s Driver Development Roundup. I also have advice on when it is the right time to move up the driver development ladder, a sneak peek at this week’s podcast and much more! Becoming a Professional Race Driver Chat GT3: How Can … Read more
Sponsorship seminars that you will find useful is just one of the topics on this week’s Business of Being a Race Driver. You will also find out why networking is important, why brands are betting on sim racing and much more! The Business of Racing Small Talk, Big Impact: The Importance of Networking “Networking is … Read more
The importance of LinkedIn is just one of the topics covered in this week’s Business of Being a Race Driver. You will also find advice on finding sponsorship, speaking to the press and more. The Business of Racing Memories Over Metrics In this episode of the Racers on Demand podcast, Amanda and Megan sit down … Read more
German Formula 4 is returning in 2027, and I have the details in this week’s Driver Development Roundup. I also have advice from Sergio Perez, what test days are really for and much more! Becoming a Professional Race Driver What Red Bull Never Revealed About My Shock Exit: Sergio Perez In this episode, Sergio exposes … Read more
IndyCar is looking to race internationally as it unveils its new 2028 race car, and I have the details in this week’s packed Business of Motorsport Roundup. I also have news of F1’s return to Malaysia, the latest motorsport legal developments and more. Motorsport Industry News IndyCar Looks Abroad with New Car The future of … Read more
Your story could be your greatest competitive advantage, and you’ll learn why in this week’s Business of Being a Race Driver. You’ll also discover how to build leverage throughout your racing career, improve your ability to sell yourself to sponsors and partners, and much more. The Business of Racing Own the Show Amanda and Megan … Read more
Eurocup-5 will be launching in 2027 and in this week’s Driver Development Roundup I have the details of this single-seater series aimed at 14–15-year-olds. I also have a Porsche Driver Development Program update and much more. Becoming a Professional Race Driver RFEDA Launches Eurocup-5, a New Championship to Ease the Transition from Karting to Single-Seaters … Read more
Michael Schumacher was involved in a significant F1 contract dispute that demonstrates the importance of wording in a contract, and I have the details in this week’s Business of Motorsport Roundup. I also have news on how the Middle East conflict is affecting both F1 and WEC and much more. Motorsport Industry News F1 and … Read more
The podcast this week features Brian McRae, the Partner Marketing Manager for Gradient Racing. Brian explains why sales is all about building trust and how you can learn sales techniques to increase your effectiveness in your sponsorship acquisition methods. Some of the topics we discussed include: Additional Resources Mentioned: Listen to the full episode here!
Building a personal brand is just one of the topics covered in this week’s Business of Being a Race Driver. You will also get advice on creating a unique selling point, the importance of your story and more! The Business of Racing Why You Need to Have a Unique Selling Point with Team Brit’s Mike … Read more
The Elite MotorSport Academy of New Zealand has kicked off their 2026 development camp, and I have the details in this week’s Driver Development Roundup. I also have details on how F2 drivers are relying on their teams for advice, the new Dubai Motorsport Academy and much more! Becoming a Professional Race Driver Racing Through … Read more
The British Grand Prix is a staple of the Formula 1 calendar, and you will find out why it’s more than a race in this week’s Business of Motorsport Roundup. I also have news on the possible return of the Bahrain Grand Prix and more. Motorsport Industry News Inside Formula 1’s £100 Million Silverstone Weekend … Read more
My guest on the podcast this week is Mike Scudamore of Team Brit who explains why you need to have a unique selling point when approaching potential sponsors. He provides actionable advice on how to approach brands, structure sponsorship payments and much more. He also explains how Team Brit is inspiring people with disabilities to … Read more
Motorsport sponsorship is explained in a video featured on this week’s Business of Being a Race Driver. You will also find out why authenticity is more valuable than follower counts, how to pick a manager and much more. The Business of Racing Rejection is Protection How do you move from being a “sticker on a … Read more
Lamborghini have announced their 2026 Young Driver line−up, and I have the details in this week’s Driver Development Roundup. I also have news on the new BRDC Driver Academy powered by Motorsport UK, inspiration from Steve Jobs and more! Becoming a Professional Race Driver The Part of My Red Bull Story Nobody Knows | Liam … Read more
The Alpine F1 team is an asset in play, and you will find out in this week’s Business of Motorsport Roundup why everyone is angling for a minority share. I also have details on Nigeria’s F1 bid, the challenges of the Freedom 250 race and more. Motorsport Industry News Why Everyone Suddenly Wants a Piece … Read more
Social media tips for the race driver is just some of what you will find in this week’s Business of Being a Race Driver. I also have tips on using AI to help with sponsorship research and much more. The Business of Racing Beat the Algorithm Are you tired of posting into a void and … Read more
A Macau Grand Prix opportunity awaits drivers competing in the Castrol Toyota Formula Regional Oceania Trophy and I have the details in this week’s Driver Development Roundup. I also have news for Estonian rally drivers, how Iron Dames is changing motorsport and more. Becoming a Professional Race Driver Toyota Gazoo Racing NZ Offers Biggest Ever … Read more
NASCAR is looking beyond business as usual as their recent race at an American naval base demonstrates, and this week’s Business of Motorsport Roundup has details on what could be next. I also have the latest motorsport legal news, F1’s potential return to India and more. Motorsport Industry News Apple Removes F1 Paywall for Austrian … Read more
On this week’s podcast, motorsport industry veteran Jim Bowie explains why drivers need a fundamental mindset shift when it comes to securing sponsorship. From the power of B2B partnerships to identifying the right prospects and leveraging AI-driven research, Jim shares practical insights that can help drivers build more effective sponsorship programs. Additional Resources Mentioned: Listen … Read more
