Alternative ways that companies support motorsport sponsorship is just one of the things you will learn in this week’s Business of Being a Race Driver. You will also learn if a dad can get sponsors, find out about a webinar on building sponsorship decks and much more. The Business of Racing From the Driver’s Point … Read more
This week you will learn the tactics to use if you are a race driver with no money to race. You will also understand the importance of a hook for your motorsport sponsorship pitch, the difference between a sponsorship deck and a sponsorship proposal and much more. It is all in this week’s edition of … Read more
Understanding the sponsorship journey is the whole point of my Business of Being a Race Driver series and this week is no different. You will learn secrets to ace your sponsorship meeting, how the sponsorship process works, a free sponsorship webinar you can attend as well as tips on how to manage your money. All … Read more
Think outside the box. This week, you’ll get valuable tips on how to do just that, along with advice on avoiding burnout, growing your social media following and increasing your sponsorship value. Plus, don’t miss out on a webinar about crafting effective sponsorship decks. All this and more in this week’s edition of The Business … Read more
Sponsorship is not about you and this week in the Business of Being a Race Driver you will understand why. You will also learn why you should plan ahead, get details on two great webinars to attend and exploring the various paths to Formula 1. The Business of Racing Alexandra Schieren of Alexandra Schieren Sports … Read more
This week you will get the simple but powerful advice to do what most people wouldn’t do. Call it thinking outside the box or putting in that extra effort, whatever cliche you choose to use is fine. The point is to do what others wouldn’t do because they don’t want it as bad as you … Read more
This week’s edition of The Business of Being a Race Driver on Motorsport Prospects covers why brands sponsor, how to build yourself into a champion, details on a helpful social media marketing webinar, and four inexpensive ways to start racing now. The Business of Racing In the video above, Enzo Mucci explains how to build … Read more
The importance of building relationships with your sponsors is just one of the topics covered in the latest edition of The Business of Being a Race Driver. I also have tips on building your online presence, the importance of networking for a race driver and some new approaches to the costs of racing. All this … Read more
This week you will learn some tips on how to use ChatGPT to secure motorsport sponsorships, read about the digital transformation of motorsport sponsorship and find out how much it costs to get to Formula 1. All this and much more in this week’s edition of The Business of Being a Race Driver on Motorsport … Read more
This week you will read about the anatomy of a motorsport sponsorship deal that details why the sponsor got involved and what they get out of it. I also have news about a possible return of Toyota to F1, the differences between owning an F1 and Indycar team and the latest motorsport sponsorship deals and … Read more
Tips on preparing for your first media interview is one of the features in this week’s Business of Being a Race Driver. I also have advice on using crowdfunding sites for your racing budget, a free resource to help you with your sponsorship deck and what motorsport agents do for athletes. All this and more … Read more
A deep dive demystifying Andretti Global’s failed F1 bid is just one of the topics covered in this week’s edition of the Business of Motorsport Roundup. I also look at how one race team was forced to withdraw from a series after the sanctioning body refused to approve their primary sponsor, the future of the … Read more
Branding tips from James Hinchcliffe are just one of the highlights that I link to in this week’s edition of The Business of Being a Race Driver. I also feature essential tips for securing sponsorships, how to post consistently on social media and racing Spec Miata on a budget. All this and much more in … Read more
How B2B relationships work in motorsport is critical to understand to better prepare your sponsorship proposal to address a business need. This is just one of the articles linked to in this week’s The Business of Being a Race Driver. I also have tips on how to increase your value proposition, the value of sponsorship … Read more
This week you will learn about a tool that will assist you in keeping on track with your racing career, literally and figuratively. You will also learn about branding, how a sponsor determines ROI and networking in motorsports. All this and much more are in this week’s edition of The Business of Being a Race … Read more
This week you will learn about the untapped potential of female drivers in brand narratives as part of The Business of Being a Race Driver. You will also learn about the sponsorship proposals process, sponsorship valuations and why you are struggling to secure sponsorship deals. It’s all in this week’s edition of The Business of … Read more
Sustainability and motorsport sponsorship is an issue that I have covered in the past and is explored once again in this week’s edition of the Sustainable Motorsport Roundup. Sponsors and potential sponsors are more often asking teams and drivers about their sustainability initiatives before they commit and this week you will hear why. I also … Read more
The power of your story is something exclusive to you and this week in The Business of Being a Race Driver you will learn how that resonates in sports. I also have an explanation on the difference between sponsorship decks and proposals, the 5 myths of motorsport sponsorship and a link to an interview with … Read more
Despite the rise of Singapore and Las Vegas, the business of Formula 1 happens at the Monaco Grand Prix and there is a whole lot of business to conduct as you will find out in this Business of Motorsport Roundup. Whether it’s the impressive poaching of an FIA official by Michael Andretti, debates over the … Read more
Using your natural, authentic personality can boost both the success of your current sponsors and the chances of landing new ones. This week you will find out how that plays out in F1 so you can take the lessons learned to your own racing career. Essential budgeting tips for racers, keeping sponsorship prospects engaged and … Read more
