Motorsport Sponsorship

The Business of Being a Race Driver for May 3, 2022

The Business of Being a Race Driver  for May 3, 2022

This week in The Business of Being a Race Driver I have a number of great tips and resources to assist you in your sponsorship acquisition efforts as well as a few available drives. Enzo Mucci discusses 5 sponsorship mistakes, Kim Skildum-Reid talks about what you need in your sponsorship proposal, advice on what to … Read more

One Electric Racing Driver’s Guide To Sustainable Blockchain

One Electric Racing Driver’s Guide To Sustainable Blockchain

I’d say I’m a pretty untraditional racing driver from an untraditional background. It only makes sense then, that we’re doing some pretty unconventional things at Ellysium Racing, leveraging technology to make headway in an opaque and expensive sport. One of the things my family is totally passionate and absolutely bullish about is blockchain technology and … Read more

Business of Motorsport for April 18, 2022-The Litigation Issue

Business of Motorsport for April 18, 2022-The Litigation Issue

This week’s Business of Motorsport is once again jam packed with motorsport industry news, updates on the people that make it all happen, developments in the world of sponsorship, new team news and various motorsport-related legal developments. Motorsport Industry News Front Office Sports reports that the recently announced Las Vegas Grand Prix F1 race may … Read more

The Business of Being a Race Driver for April 12, 2022-B2B and More

The Business of Being a Race Driver for April 12, 2022-B2B and More

This week in The Business of Being a Race Driver I focus on the importance of building B2B relationships in your sponsorship acquisition plans. Remember that is not so much what you can get from a sponsor that will entice them to become a partner, but what their business can get from the relationship. I … Read more

The Business of Being a Race Driver for April 5, 2022-What Is Your Brand?

Motorsport Series News for March 9, 2022

This week on The Business of Being a Race Driver I bring you news on some great resources and tips related to sponsorship acquisition, branding and more. Sponsorship and Marketing The Wulff Media Group is preparing to make available their How to Land Sponsors in 2022: An Introductory Guide. If you are interested in getting … Read more

The Business of Being a Race Driver for March 29, 2022-Sponsorship Resources and More

The Business of Being a Race Driver  for March 29, 2022

This week in the Business of Being a Race Driver, I bring you more fantastic resources to help you in your sponsorship acquisition efforts. Racing Mentor has completely updated their Big Guide to Motorsport Sponsorship, Megan Lingner brings you some important social media tips and I discuss some important considerations you should keep in mind … Read more

Business of Motorsport for March 25, 2022-ESG Factors and Formula 1

Business of Motorsport for March 25, 2022

This week in the Business of Motorsport I discuss how ESG factors may influence Formula 1 in more ways than one, how Saudi Arabia is attempting to change through motorsport, the challenges facing Formula E’s Gen3 car, developments in motorsport sponsorship, general motorsport industry news and more. The one thing constant in motorsport, both on … Read more

The Business of Being a Race Driver for March 22, 2022-Telling Your Story To Potential Sponsors

The Business of Being a Race Driver  for March 22, 2022

This week on The Business of Being a Race Driver I bring you some great resources for the business you need to engage in off the track. I look at how a bunch of friends raced at Daytona on a minimal budget, a new course on social media marketing for race drivers, a motorsport focused … Read more

The Business of Being a Race Driver for March 15, 2022-Social Media Engagement Tips, Available Drives and More

The Business of Being a Race Driver for March 15, 2022-Social Media Engagement Tips, Available Drives and More

This week on the Business of Being a Race Driver I have a number of great resources for you that focus on social media engagement, motorsport marketing and sponsorship acquisition. I also have information on a number of drives available with one of the leading teams in and out of the Netherlands. The Role of … Read more

Business of Motorsport for March 11, 2022-Business News Racers Can Use

Business of Motorsport for March 11, 2022-Business News Racers Can Use

Another week, another overflowing Business of Motorsport as teams, series and drivers are gearing up for the 2022 season. I have news from the world of single-seaters, sports cars, motorcycles and drag racing plus tons of sponsorship-related and motorsport industry news for you. Also, just a reminder that last week’s Business of Motorsport has been … Read more

Business of Motorsport for March 4, 2022-Unprecedented Times

Business of Motorsport for March 4, 2022

As I mentioned on Wednesday in my Motorsport Series News column, the Russian invasion of Ukraine is weighing heavily on a lot of us, making it sometimes difficult to focus on motorsport which is relatively insignificant when it comes to matters of life and death as a result of war. If you are able, one … Read more