Why storytelling matters is part of what you will learn in this week’s edition of The Business of Being a Race Driver. And as I always say, everybody has a story! You will also get tips on building your sponsorship deck, how to get a yes from sponsors and much more! The Business of Racing … Read more
The incredible commercial growth of Formula 1 headlines this week’s edition of the Business of Motorsport Roundup. I also have the latest drama from the FIA, this week’s motorsport sponsorship deals and bring you up to date on the most recent motorsport legal developments. All this and much more! Motorsport Industry News Formula 1 As … Read more
How to find and keep sponsors is just part of the advice you will receive in this week’s edition of The Business of Being a Race Driver. You will also find out about a free sponsorship course you can take, why you should be part of any sponsor’s budget discussions and what the practicalities and … Read more
Carlos Sainz Sr. is considering running for FIA president and I have all the details in this week’s Business of Motorsport Roundup. I also have details of how well the Miami Grand Prix went down last weekend, first quarter F1 financial results as well as all the latest sponsorship deals and much more! Motorsport Industry … Read more
In this week’s edition of The Business of Being a Race Driver, I delve into the topic of why visibility alone isn’t sufficient in sports sponsorship. Alongside this discussion, I also provide valuable insights for sponsorship sellers on effective strategies for surveying their audience. The Business of Racing From the Driver’s Point of View The … Read more
How F1 teams spend their money is just one of the topics covered in this week’s Business of Motorsport Roundup. I also have details of Shaila-Ann Rao’s shock return to the FIA, Zak Brown on the business of F1 and all the latest motorsport sponsorship deals plus much more. Motorsport Industry News Formula 1 Formula … Read more
Confidence is key when approaching potential sponsors and in this week’s Business of Being a Race Driver you will understand why and what to do about it. I also have advice on keeping track of your inventory of assets and using KPIs to track sponsorship success. The Business of Racing Enzo Mucci explains the importance … Read more
GTP/Hypercar is looking to stabilize their rule set for even longer as they experience an unprecedented boom, and you will understand why after reading this week’s Business of Motorsport Roundup. You will also understand the key managerial roles in a Formula One team, find out the latest FIA developments and learn about Saudi Arabia’s motorsport … Read more
In this week’s edition of the Business of Being a Race Driver, I explore how Preston Lambert leverages social media to fund his racing endeavors. This approach is just one of the many strategies I discuss regarding sponsorship in the racing world. Additionally, I’ll share insights on the crucial role of the audience section in … Read more
Motorsport sponsorship knowledge you can learn from is what The Business of Being a Race Driver column is all about and this week is no different. I have great advice from Day 1 of this year’s edition of the Motorsport Sponsorship Summit, a free webinar that you can take plus the tools to use when … Read more
Sponsorship advice you can use is the theme of this week’s Business of Being a Race Driver. There is advice on how to adjust your sponsorship sales pitch, why you should customize your sponsorship offering and much more. Check it out now! The Business of Racing From the Driver’s Point of View Scott Hall, Product … Read more
I have some sponsorship webinars for race drivers that you can attend this month with all the details in this week’s Business of Being a Race Driver. I also have some great videos with motorsport sponsorship advice, why you need to take risks in your career and more! The Business of Racing From the Driver’s … Read more
Treating your sponsors with a million-dollar mindset is just some of the advice you will find in this week’s edition of the Business of Being a Race Driver. You will also learn about accessing sponsor marketing and advertising budgets, a media training course for young drivers and the potential of F2 and F3 sponsorship. The … Read more
In this week’s edition of The Business of Being a Race Driver, we dive deep into the art of navigating the media landscape—a crucial skill for any aspiring driver. Discover strategies to not just manage media interactions but to truly shine in the spotlight. Additionally, learn how to differentiate yourself from the competition, join a … Read more
Determining your motorsport budget is just one of the topics covered in this week’s Business of Being a Race Driver. You will also find tips on how smaller teams can approach larger brands, how to attract and keep sponsors and the power of social media and digital marketing in motorsports. Plus, much more! The Business … Read more
Motorsport UK’s David Richards has launched a scathing attack on the FIA and in this week’s edition of the Business of Motorsport Roundup you will learn why. I also have details of Liberty Media’s Formula 1 financial results, NASCAR’s countersuit against Michael Jordan and how racing corvettes makes you a better lawyer. Motorsport Industry News … Read more
The impact of esports on motorsport sponsorship is one of the topics covered in this week’s Sim Racing Roundup. Read on for some concrete examples that you can take inspiration from. You will also find details on a driver development program that welcomes sim racers, how the Prodigy Racing League is breaking barriers in motorsport … Read more
Why you need to tell your story is one of the themes in this week’s Business of Being a Race Driver. You will also lean several techniques for your social media marketing, the valuable connections that can be made in the Paddock Club and more. The Business of Racing From the Driver’s Point of View … Read more
Identifying an ideal sponsor is just some of the advice featured in this week’s Business of Being a Race Driver. I also have a great free webinar you can attend this week, sponsorship strategies for North American racers in Europe and more. The Business of Racing From the Driver’s Point of View Are you in … Read more
Getting out of your comfort zone is, well uncomfortable. In this week’s Business of Being a Race Driver you will get some advice on how to break out of it and why you should. You will also get tips on how to get to meet and know sponsors, how to get yourself and your sponsors … Read more
