Motorsport Sponsorship

The Demise of ADAC F4 and European F4 Budgets

ADAC F4

The demise of ADAC F4 and European F4 budgets are just part of what are featured in this week’s The Business of Being a Race Driver. In addition to discussing the budgets of racing F4 in Europe, I bring you advice on social media caption mistakes you don’t want to make, a comprehensive online motorsport … Read more

The Business of Being a Race Driver is Being Social

Social Media Icons on Phone

The business of being a race driver is about being social, whether that is virtually or in real life off the track. Megan Meyer discusses the social part as she explains how to drive your social growth online while I look at being social in real life or as it is better known, networking. Being … Read more

Identifying Your Target Audience, Marketing Impressions and Racing on a Budget

Mini Cooper Racing Car

This week, the Business of Being a Race Driver covers topics as diverse as identifying your target audience, marketing impressions and racing on a budget. I also look at the reality facing women drivers and the teams that want to run them when it comes to finding sponsorship, some words of advice for sponsors on … Read more

F1 Teams Bicker over Andretti as Saudi Arabia Looks to Attract Teams to the Kingdom

Andretti Cadillac F1 Car

While F1 teams continue to bicker over the possible addition of Andretti-Cadillac to the grid, Saudi Arabia is looking to poach teams from Motorsport Valley in this week’s Business of Motorsport roundup. It is not just Andretti that wants to join the F1 circus either as two teams from Asia are also looking to join … Read more

The Business of Being a Race Driver is to be SMART

Race Driver

Much like one of the articles that I am linking to this week, the business of being a race driver is to be SMART. While that is a specific reference to social media marketing (Specific, Measurable, Achievable, Relevant, Time-Bound), it can also apply to all your off-track brand-building and sponsorship activities. In addition to this, … Read more

Andretti and Cadillac Announce F1 Bid and More Business of Motorsport

Andretti Cadillac F1 Announcement

With Andretti Global and GM subsidiary Cadillac announcing a joint Formula 1 team bid, it looks like there will in fact be new teams in F1 sometime in the near future. While the Andretti/GM announcement puts FIA President Mohammed Ben Sulayem’s announcement that F1 is open to new teams in context, it is not the … Read more

Networking Done Right and More Race Driver Business Advice

PRI trade Show

Networking is the key to success in any business and just as much so in the Business of Being a Race Driver. Whether at a trade show, at the track or even in a social situation, your skill at networking will help determine how successful you are in getting (and keeping) sponsors. This week I … Read more

Preparing for 2023 and the Business of Being a Race Driver

Hunter Yeany

As 2022 comes to an end, with respect to the business of being a race driver, you should already be preparing for 2023. This week’s Business of Being a Race Driver Roundup column contains plenty of ideas and information that will help. This week I feature a number of tips of what you can do … Read more

How to Get Racing Sponsorship According to ChatGPT

Olivier Bedard F1600

How to get racing sponsorship according to ChatGPT highlights this week’s edition of The Business of Being a Race Driver. Since everybody is asking the bot questions, I figured I would join in and ask the obvious on your behalf. In addition to this, I look at the return of a program to support grassroots … Read more

Selling Your Story to Sponsors

Canadian Tire Motorsport Park Finish Line

Much of the work that you will do in trying to get sponsors is selling your story and the sales skills required to do this are discussed in this week’s Business of Being a Race Driver. Before you even get to the point of discussing things like ROI, B2B and all the rest with a … Read more

Idle Rumors and Speculation in Formula 1

By Benh LIEU SONG (Flickr) - Hong Kong Harbour Night 2019, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=82284212

Idle rumors and speculation in Formula 1 are part of the package in this week’s Business of Motorsport. From rumors of mysterious investors in a new Formula 1 team to speculation on the next moves of a spurned manufacturer, it is all here this week. In addition to all that I have solid news from … Read more

A Race Driver’s Social Media Formula

Garett Grist Helmet

A race driver’s social media formula to best engage fans and sponsors headlines this week’s edition of The Business of Being a Race Driver. In addition to that, I cover issues such as dealing with a sponsor’s right of first refusal, protecting your reputation, an inexpensive way to whet your racing appetite, and some racing … Read more

Leveraging Your Current Partnerships and More Race Driver Business Advice

Spire Motorsports Car

Leveraging your current partnerships is so important as these partners already know and understand your value. This week in The Business of Being a Race Driver, I bring you details on a 3-Day Challenge that looks at how to leverage these partnerships. I also bring you 3 branding mistakes you must not make, how to … Read more

Why You Need to Think Like an Entrepreneur in Racing

Why You Need to Think Like an Entrepreneur in Racing

It is of critical importance that you think like an entrepreneur if you intend to succeed in your racing career plans and this edition of The Business of Being a Race Driver will help. Continuing on from yesterday’s column So, You Want to Be a Race Driver?, today we look both at 4 tips for … Read more

Why Are You Posting on Social Media?

Why Are You Posting on Social Media?

Why you are posting on social media is just as important as what you are posting, and Eddie Garrison explains how you should approach your social media marketing to best effect in this week’s edition of The Business of Being a Race Driver. In addition to social media marketing advice, this week I feature recommendations … Read more

Creating Your Racing CV and More

Laptop and Notebook

If you are struggling at creating your Racing CV so you can sell yourself to teams and sponsors, this week’s edition of The Business of Being a Race Driver is for you. Enzo Mucci will give you some tips on creating your racing CV for maximum effect, Daryl Curtis explains the importance of sponsorship research … Read more

Business of Motorsport for October 28, 2022

Red Bull F1 Sponsors

This week the Business of Motorsport overflows once again with business news racers can use. While I cover the Audi-Sauber tie-up, the kerfuffle over the cost cap regulations and the success of the U.S. Grand Prix, the death of Dietrich Mateschitz reminds us that motorsport is run by human beings, and it is important to … Read more

The Business of Being a Race Driver for October 25, 2022

Porache GT Cars at Toronto Indycar Race 2022

This week in the Business of Being a Race Driver, I kick things off with the announcement that a major automotive brands group has announced the opening of its sponsorship applications for the 2023 season. You have until December 15, 2022, to make your pitch. I also feature several actionable tips that you can use … Read more

The Business of Being a Race Driver for October 18, 2022

Formula One Miami Paddock Club Suite

Every week, the Business of Being a Race Driver column covers all aspects of the business side of racing, such as sponsorship acquisition, the costs involved in racing (car, equipment, insurance, etc.) as well as the availability of potential racing opportunities. While the focus is on you the race driver, it is essential that you … Read more

The Business of Being a Race Driver for October 11, 2022

The Business of Being a Race Driver for October 11, 2022

Do you feel like you are a sponsorship loser? In this week’s Business of Being a Race Driver, have a look at Diary of a Sponsorship Loser and see if there is any of you in there and what you should do about it. This week I also bring you advice on the importance of … Read more