This week’s edition of The Business of Being a Race Driver looks at how to build a strong case for sponsorship investment, being prepared before selling sponsorship and the finances of racing in Formula Regional Oceania. The Business of Racing In a recent article, SponsorPulse explains how to build a strong case for sponsorship investment. … Read more
New motorsport sponsors are announcing their plans for 2025 and in this week’s Business of Motorsport Roundup I have all the deals, partnerships and analysis. I also have updates on the latest motorsport legal news as well as what race teams are planning for the 2025 season. All this and much more as we accelerate … Read more
The importance of focusing on your potential motorsport sponsor needs is just one of the topics covered in this week’s Business of Being a Race Driver. You will also learn about what Fifth Third Bank is looking for in new sponsorship opportunities, how motorsports is evolving as a marketing platform and much more! The Business … Read more
Why social media should not be your main point of contact is just one of the topics covered in this week’s final 2024 edition of the Business of Being a Race Driver. You will also find out how Monster Energy selects teams and athletes to sponsor, get details on the PMH Powering Diversity Scholarship and … Read more
A series of webinars on how to secure a sponsorship highlight this week’s Business of Being a Race Driver. There is also a seminar on customizing sponsorship decks if you happen to be attending PRI as well as the cost of racing in F1 Academy and much more. The Business of Racing Slipstream Sponsorship Solutions … Read more
How PR and media can boost your racing career highlights this week’s Business of Being a Race Driver. You will also find out 3 reasons why a company will sponsor you that aren’t “exposure” as well as what Bell Helmets looks at to be considered for sponsorship. The Business of Racing The video above is … Read more
Building long-lasting sponsor partnerships is just one of the topics covered in this week’s edition of The Business of Being a Race Driver. I also have advice on why your social media engagement is stalling, the importance of investing in marketing like you invest in the car as well as details on opportunities to race … Read more
This week you will learn why professionalism is the key to a long-term motorsport career. You will also understand the chances of making F1 as well as building a sponsorship deck. All this and more in this edition of the Business of Being a Race Driver. The Business of Racing From the Driver’s Point of … Read more
The Motorsport Sponsorship Summit is returning in 2025 and this week in The Business of Being a Race Driver you will get all the details. I also have great advice on those dreaming of becoming a professional race driver, how to build strong relationships with your sponsors and what the FIA want to do to … Read more
Motorsport sponsorship advice that a race driver can use is what I feature every week on The Business of Being a Race Driver and this week is no exception. You will learn about the 5 sponsorship insights that every racer needs to know, how to create a winning mindset and what the C-Suite looks at … Read more
This week, Tyler Cooke has graciously contributed his thoughts on 5 sponsorship insights that every racer needs to know based on his personal experience. Tyler Cooke is a dedicated racing driver with over a decade of experience in motorsports. He has achieved success in prestigious races globally, such as the 24 Hours of Nürburgring and … Read more
Boosting your sponsorship ROI is just one of the topics covered in this week’s Business of Being a Race Driver. You will also find out if performance drives sponsorship, get advice on using networking for sponsorship acquisition and get 5 examples of how PR will set you apart from your competition. All this and much … Read more
More expert tips on becoming a pro race driver as well as on securing sponsorship are featured in this week’s Business of Being a Race Driver. You will also find out why it is important to personalize your sponsorship deck, get details on a free sponsorship process checklist that you can download and how sponsorship … Read more
Be aware of sponsorship exclusivity when signing a contract as a driver. Not sure what this means? You will find out in this week’s edition of The Business of Being a Race Driver. You will also find out about getting sponsorship for your sim racing, tips to price your sponsorship and a live webinar on … Read more
In this week’s edition of The Business of Being a Race Driver, you’ll discover how to build partnerships with brands, delve into the race driver’s mindset, and explore strategies for activating sponsorships. I’ll also cover how to connect with potential sponsors and secure the funding needed to fuel your racing career. All this and more … Read more
2025 Feed Racing Scholarship registrations are now open and this week in the Driver Development Roundup I have the details on how you can register. I also have great advice on how to develop a winning mindset, a new young driver development program for New Zealand racers and why you are not too old to … Read more
Details of the 2025 USF Pro Championship Scholarships have been announced and I have the details this week in The Business of Being a Race Driver. I also have advice on dealing with the media, how to find and network with centi-millionaires and much more! The Business of Racing From the Driver’s Point of View … Read more
Welcome to part two of a two-part series on the Evolution of F1 Sponsorship by aspiring Motorsport Lawyer, Anirban Aly Mandal. After evaluating stipulations regarding personal sponsors and racing overalls in part one, this article will focus on helmet designs and general sponsor expectations. Helmet Design Apart from race suits, driver helmets are pretty important … Read more
Rahal Letterman Lanigan Racing has had their race shop raided by the FBI and this week in the Business of Motorsport Roundup you will find out why. I also have details on Toyota joining Supercars, the future of IndyCar and details on the evolution of F1 sponsorship. All this and the latest motorsport sponsorship and … Read more
James Roe’s bold push to fuel his IndyCar dream by exploiting the series’ charter system is just one of the things you will learn about this week. You will also learn about the importance of PR for a race driver, the difference between sponsorship decks and proposals, and why a race driver needs spousal income … Read more
