Social media tips for the race driver is just some of what you will find in this week’s Business of Being a Race Driver. I also have tips on using AI to help with sponsorship research and much more. The Business of Racing Beat the Algorithm Are you tired of posting into a void and … Read more
A Macau Grand Prix opportunity awaits drivers competing in the Castrol Toyota Formula Regional Oceania Trophy and I have the details in this week’s Driver Development Roundup. I also have news for Estonian rally drivers, how Iron Dames is changing motorsport and more. Becoming a Professional Race Driver Toyota Gazoo Racing NZ Offers Biggest Ever … Read more
NASCAR is looking beyond business as usual as their recent race at an American naval base demonstrates, and this week’s Business of Motorsport Roundup has details on what could be next. I also have the latest motorsport legal news, F1’s potential return to India and more. Motorsport Industry News Apple Removes F1 Paywall for Austrian … Read more
On this week’s podcast, motorsport industry veteran Jim Bowie explains why drivers need a fundamental mindset shift when it comes to securing sponsorship. From the power of B2B partnerships to identifying the right prospects and leveraging AI-driven research, Jim shares practical insights that can help drivers build more effective sponsorship programs. Additional Resources Mentioned: Listen … Read more
It is time to start preparing for 2027 and this week’s Business of Being a Race Driver will explain why. I also have a webinar you should attend (hint it happens today), bottom-up branding explained and much more. The Business of Racing Bottom-Up Branding Tired of being told your program isn’t “big enough” for a … Read more
The Porsche Motorsport Asia Pacific Talent Pool Program assessment tests have been announced for 2027, and I have the details in this week’s Driver Development Roundup. I also have details on two more driver development opportunities, details on this week’s podcast guest and much more! Becoming a Professional Race Driver UCS Formula Cup Leader Suslov … Read more
Monaco opened a Pandora’s box for Formula 1 after multiple pitlane speeding infractions resulted in rights to review and a reinstatement that raised yet more questions and issues. This week’s Business of Motorsport Roundup covers the ongoing fiasco for the sport as well as an important decision in the Felipe Massa case. Motorsport Industry News … Read more
Why a cold sponsorship deck fails and what you can do to change that is just some of the advice found in this week’s Business of Being a Race Driver. I also have details on why you need to build a community, 10 career defining lessons from the podcast and much more! The Business of … Read more
Being a race driver is hard work which is why so many fail. This week on the Driver Development Roundup you will learn why race drivers need to put in the hard work every day to succeed plus much more! Becoming a Professional Race Driver Nico Rosberg: How Beating Lewis Hamilton Nearly Destroyed Me Nico … Read more
Formula 1 has extended the Las Vegas Grand Prix until 2037, and I have the details and the analysis in this week’s Business of Motorsport Roundup. I also have the latest motorsport legal news, sponsorship deals and much more. Motorsport Industry News Formula 1 extends Las Vegas Grand Prix contract to 2037 Formula 1 has … Read more
This week on the Motorsport Prospects Podcast I speak with Will Marotti. Will is the founder of Speedway Venture Studio, founder and owner of Marotti Autosport and the host of The Pits Are Open. Will explains the importance of thinking of your career as a business and why you need to lessen your reliance on … Read more
Networking and business advice is some of what is covered in this week’s Business of Being a Race Driver. You will also read what Lewis Hamilton thinks about the costs of karting and more! The Business of Racing Why You Need to Build a Community Featuring Will Marotti This week on the Motorsport Prospects Podcast … Read more
The FIA F4 World Cup is looking to attract top F4 teams to this year’s Macau Grand Prix and in this week’s Driver Development Roundup you will find out how and why. I also have details on training camps in India, karting in Africa and why you need to always ask yourself what your next … Read more
Why sponsorship activation is key to a successful business relationship is just part of what is covered in this week’s Business of Being a Race Driver. You will also learn about the importance of communication and PR, the cost of GT racing and more! The Business of Racing The Off-Track Skill That Could Make or … Read more
Sage Karam opens up on his mental health journey in this edition of the Driver Development Roundup. I also have advice on how to master a driver debrief, Motorsport UK’s new accessibility initiatives and much more! Becoming a Professional Race Driver Mental Health in Motorsport: One Driver’s Long Road Back When Sage Karam was leading … Read more
Gucci is entering Formula 1 as Alpine’s title sponsor next year and this week’s Business of Motorsport Roundup has all the analysis you need. I also have details on the business of the Indy 500, the latest sponsorship deals and more. Motorsport Industry News Gucci Enters Formula One with Alpine, Becoming its Title Partner Gucci … Read more
Budgeting for Formula 4 is just some of what you learn in this week’s Business of Being a Race Driver. I also have advice on building a brand in motorsport and more! The Business of Racing Trust Isn’t Given, It’s Proven — Featuring Ludovic Peze In motorsport, trusting the wrong person can cost you more … Read more
Mercedes-Benz Canada has launched a $50,000 motorsport scholarship and I have the details in this week’s Driver Development Roundup. I also have details on the importance of team debriefs, what’s coming up on the podcast and much more! Becoming a Professional Race Driver How Helio Castroneves Made Indy 500 History NBC Sports legend Leigh Diffey … Read more
The F1 paddock has becomes a startup deal hub and in this week’s Business of Motorsport Roundup you will find out why. I also have details on why this weekend’s Canadian Grand Prix is thriving and much more. Motorsport Industry News The Hottest Place for Startups to Strike a Deal? The F1 Paddock In “The … Read more
Why sponsor hospitality is important is just one of the topics covered in this week’s edition of The Business of Being a Race Driver. I also have 5 sponsorship tips for new racers and much more! The Business of Racing Timeline of a Sponsor Hospitality Day at Brands Hatch The Pro Sports Hub provides a … Read more
