WIMCanada x SurfinBerms Networking Event

What Brands Look For When Partnering with Athletes

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Brand partnership with an athlete

What brands look for when partnering with athletes is just some of what you will learn as we embark on another week of The Business of Being a Race Driver. You will also find out about the challenges facing women in motorsport when it comes to securing sponsorship, how to connect sponsorship with sales growth … Read more

Global Female Driver Development Roundup

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Driver Development Roundup

Last Friday was International Women’s Day and in light of this there were many driver development-related announcements aimed at encouraging female participation in motorsport. Here are some of the global female driver development-related announcements aimed at encouraging female participation in motorsport that were published over the last week or so as well as additional analysis … Read more