Queen’s Women in Automotive & Motorsport Conference

The Queen’s Women in Automotive & Motorsport Conference

Queen’s Women in Automotive and Motorsport Conference

(Co-founder Lindsay Stroz provides Motorsport Prospects readers with an overview and review of the recent Queen’s Women in Automotive & Motorsport Conference.) The Queen’s Women in Automotive and Motorsport Conference was created to generate female equity and support within the industries of focus. Queen’s University, located in Kingston, Ontario, Canada is a perfect landscape to … Read more

What Brands Look For When Partnering with Athletes

Brand partnership with an athlete

What brands look for when partnering with athletes is just some of what you will learn as we embark on another week of The Business of Being a Race Driver. You will also find out about the challenges facing women in motorsport when it comes to securing sponsorship, how to connect sponsorship with sales growth … Read more

Global Female Driver Development Roundup

Driver Development Roundup

Last Friday was International Women’s Day and in light of this there were many driver development-related announcements aimed at encouraging female participation in motorsport. Here are some of the global female driver development-related announcements aimed at encouraging female participation in motorsport that were published over the last week or so as well as additional analysis … Read more