Alexander Koreiba

How Brands Drive Sustainability Through Motorsport Partnerships

Eco-friendly brands and sustainable motorsport

In How Brands Drive Sustainability Through Motorsport Partnerships, professional race driver Alexander Koreiba explains how brands are aligning their green initiatives with strategic motorsport sponsorships. Brands are increasingly aligning themselves with sustainable motorsports and leveraging partnerships to showcase their own green initiatives. The growing emphasis on sustainability is a massive initiative in motorsports impacting these … Read more