Yes, you still need business cards in motorsport and in today’s Business of Being a Race Driver you will learn some tips and tricks on handing them out. Also featured this week is a free sponsorship research template that you can download, advice on measuring ROI and more.
It’s all in this week’s edition of the Business of Being a Race Driver on Motorsport Prospects.
The Business of Racing
This week I have three great resources from Racing Mentor.
The first is tips and tricks for handing out business cards. “Motorsport is still using business cards. It’s an uncomfortable feeling being asked for your business card when you don’t have one. Like stalling at the start line.”
The second is a free research template that you can download here. “Research is key when you’re pitching for racing sponsorship. We have a free template that will help you keep track of the companies you want to target and the emails you’ve sent.”
Finally the third is how to find a hook for your motorsport sponsorship pitch. “If you’re a racing driver looking to secure sponsorship and stand out among the competition, you’ll have noticed that you’re in a competitive market where being skilled on track isn’t always enough. You need a hook, a unique selling point that sets you apart from the rest. This will help you attract sponsors, partners, and even press coverage.”
Return on Investment (ROI) has been covered a lot in this column both in its importance and measurement. TLC Motorsports Marketing provides their take on ROI in Proving the Return on Investment of Your Sponsorship is a Load of Sh!t.
“The return on investment measures the success of your sponsorship for the sponsor. No two campaigns are alike which contributes to the fact that ROI is very hard to prove and measure from one marketing or sponsorship campaign to another. To try to do so would be like comparing apples to oranges. This is one reason I call bull shit when a company asks you what your ROI is.”