Sponsorship Acquisition

The Business of Being a Race Driver for October 4, 2022

Ryan Vargas

This week’s Business of Being a Race Driver once again brings you a mix of motorsport sponsorship advice, resources, case studies and more to assist you in finding the sponsors that enable you to race. Most importantly, if you are a female driver looking to race for a championship winning race team, make sure to … Read more

The Business of Being a Race Driver for September 27, 2022

Hyundai

In this week’s Business of Being a Race Driver I cover a number of things that you should be aware of as you build your racing brand both on and off the track. Racing is a business, more so than most other sports from a participant’s standpoint and so as a driver, there are certain … Read more

The Business of Being a Race Driver for September 20, 2022

Boardroom

This week’s Business of Being a Race Driver has a lot of video content so settle back with a coffee, tea or water and take notes. I kick things off with some inspiration from Enzo Mucci and then dive into various approaches you can make to potential sponsors, as well as the kinds of benefits … Read more

The Business of Being a Race Driver for September 13, 2022-Tweak That Deck!

Business Meeting Agreement

This week, The Business of Being a Race Driver has some great, actionable information to help you with your sponsorship acquisition efforts. There are tips on everything from how you need to be a “racentrepreneur” to how to maximize the effectiveness of business cards, from the right time to sign a sponsorship to the best … Read more

The Business of Being a Race Driver for August 30, 2022

The Business of Being a Race Driver for August 30, 2022

This week The Business of Being a Race Driver features a whole bunch of tips and tools that should help make the business of being a race driver that much easier and more effective for you. There is everything from advice on how to create sponsored YouTube content to tips on how to speak out … Read more

The Business of Being a Race Driver for August 16, 2022

The Business of Being a Race Driver for August 16, 2022

This week in The Business of Being a Race Driver, I bring you more curated tips and advice on how you can get the funding you need to race the way you want to race. There is advice on selling sponsored products on social media, a guide to motorsport sponsorship, dealing with sponsor bullies and … Read more

The Business of Being a Race Driver for July 5, 2022

The Business of Being a Race Driver for July 5, 2022

This week in The Business of Being a Race Driver I am featuring Megan Meyer’s report on the recent Motorsport Sponsorship Summit and what she considers the biggest takeaway from that day, the importance of confidence in searching out funding, the costs of racing a Legend car and more. The Business of Racing On June … Read more

The Business of Being a Race Driver for June 21, 2022

The Business of Being a Race Driver  for June 21, 2022

This week in the Business of Being a Race Driver I look at promoting a product for free in hopes of turning that into future sponsorship, technology sponsorships today and 7 common mistakes with sponsorship programs from the sponsor’s point of view. Megan Meyer talks to sponsorship consultant Alex Striler and asks the question, Do … Read more

The Business of Being a Race Driver for May 3, 2022

The Business of Being a Race Driver  for May 3, 2022

This week in The Business of Being a Race Driver I have a number of great tips and resources to assist you in your sponsorship acquisition efforts as well as a few available drives. Enzo Mucci discusses 5 sponsorship mistakes, Kim Skildum-Reid talks about what you need in your sponsorship proposal, advice on what to … Read more

The Business of Being a Race Driver for March 29, 2022-Sponsorship Resources and More

The Business of Being a Race Driver  for March 29, 2022

This week in the Business of Being a Race Driver, I bring you more fantastic resources to help you in your sponsorship acquisition efforts. Racing Mentor has completely updated their Big Guide to Motorsport Sponsorship, Megan Lingner brings you some important social media tips and I discuss some important considerations you should keep in mind … Read more

The Business of Being a Race Driver for March 22, 2022-Telling Your Story To Potential Sponsors

The Business of Being a Race Driver  for March 22, 2022

This week on The Business of Being a Race Driver I bring you some great resources for the business you need to engage in off the track. I look at how a bunch of friends raced at Daytona on a minimal budget, a new course on social media marketing for race drivers, a motorsport focused … Read more

The Business of Being a Race Driver for February 22, 2022-Researching Potential Sponsors and More

The Business of Being a Race Driver for February 22, 2022-Researching Potential Sponsors and More

This week on The Business of Being a Race Driver I bring you social media reposting tips, 5 ways to service your sponsors, reach vs engagement, the value of research and more including some available drives. Sponsorship and Marketing-Related Tips and Tools You Can Use Social Media Tips Megan (Meyer) Lingner is not only a … Read more

The Business of Being a Race Driver for January 18, 2022 – Finding Sponsorship Contacts and More

The Business of Being a Race Driver for January 18, 2022

As we all know, being a race driver not only involves competing on the track but being successful in raising sponsorship to meet the budget demands that the sport requires. The Business of Being a Race Driver constantly surveys the globe for the best tips, tools and resources to help you succeed in the boardroom … Read more

Motorsport Prospects Weekly Debrief for December 6, 2021 – Lemons of Love Giveaway, Self-Coaching and More

Motorsport Prospects Weekly Debrief for December 6, 2021 - Self-Coaching and More

Race driver development is what Motorsport Prospects is all about and the Weekly Debrief is the perfect symbol of that. Every week I comb the internet and curate the best resources, tips and tools that will help make you a better race driver both on and off the track. The goal is truly to be … Read more

The Motorsport Prospects Weekly Debrief for November 29, 2021 – The Race Driver as Entrepreneur and More

The Motorsport Prospects Weekly Debrief for November 29, 2021 - The Race Driver as Entrepreneur and More

This week on the Motorsport Prospects Weekly Debrief I feature actionable things that you can do to help with your social media marketing in the off-season, approaching your sponsorship search as an entrepreneur, a new driver development program and series in the UK, testing opportunities for the new GB4 car and more. Driver Development News, … Read more

Tami Powers is Connecting Corporate Brands with Women Racers and this is Important for the Future of Motorsport

Tami Powers is Connecting Corporate Brands with Women Racers and this is Important for the Future of Motorsport

The world is changing, and motorsport needs to reflect that change. And yet for some, the change seems to be happening at a glacial pace which is why there has been a concerted push by a number of people and organizations to take the bull by the horns and make things happen faster. Tami Powers … Read more

Motorsport Prospects Weekly Debrief for October 4, 2021 – Investing in a Driver Simulator and more

Motorsport Prospects Weekly Debrief for October 4, 2021 - Investing in a Driver Simulator and more

This week the Motorsport Prospects Weekly Debrief is once again jam-packed with information all race drivers can use. From webinars that you should attend to overcoming the fear of selling to tips on buying a driver simulator, there is something for everyone so let’s go! Driver Development News, Tips & Techniques Ross Bentley of Speed … Read more

Motorsport Prospects Weekly Debrief for September 27, 2021 – Using Music to Get You Ready to Race and More

Motorsport Prospects Weekly Debrief for September 27, 2021

This week’s Motorsport Prospects Weekly Debrief features a lot of great tips and information to help you both on and off the track. It also features some great videos and words of encouragement as you continue to develop and refine your racecraft plus all the usual news and views from the business of motorsport. Driver … Read more

Motorsport Prospects Weekly Debrief for September 20, 2021 – News Racers Can Use

Motorsport Prospects Weekly Debrief for September 20, 2021 - News Racers Can Use

The Motorsport Prospects Weekly Debrief is jam-packed again this week but I have to say I really enjoyed this week’s feature. A few weeks ago I had the chance to chat with Kevin O’Connor about the appeal of historic racing which is a type of racing that has always fascinated me. To be able to … Read more

Motorsport Prospects Weekly Debrief for September 13, 2021 – New Series for Young Drivers in the UK, a Lap of the Nordschleife and more!

Motorsport Prospects Weekly Debrief for September 13, 2021

This week’s Motorsport Prospects Weekly Debrief has a lot of great stuff including some interesting news related to young driver development in the UK and New Zealand, a new Lotus GT4, esports development and an awesome (and slightly terrifying) lap of the Nordschleife courtesy of Liam Lawson. Also this week get ready for a new … Read more