This week, The Business of Being a Race Driver has some great, actionable information to help you with your sponsorship acquisition efforts. There are tips on everything from how you need to be a “racentrepreneur” to how to maximize the effectiveness of business cards, from the right time to sign a sponsorship to the best layout for a sponsorship deck. Finally, there are two real world case study videos on what businesses look for in sponsorship decks and proposals. Get that notepad ready!
The Business of Racing
- In his latest Lesson For The Day, Daryl Curtis asks: Are You Looking Inward or Outward In Your Sponsorship Search? “When researching a company as a potential sponsor, what are you looking at? Are you looking inward or are you looking outward?“
- The Racing Mentor looks at tips and tricks for handing out business cards. “The good news is, motorsport is a very level playing field; it’s full of tradition but cutting edge in ways too. Professionalism, enthusiasm, talent and community spirit are highly valued in this sport. Introducing yourself well gets your foot through many doors.”
- Megan Meyer tackles the question of When Is the Right Time to Sign a Sponsorship? “As a motorsports racer with a real business, landing sponsorships is the core of the business side of your career. Beyond knowing which brands and companies to partner with, it’s also valuable to know when to sign a sports sponsorship contract.”
- I have mentioned in the past how important B2B is in the context of motorsport sponsorship and Marketing Week agrees. They elaborate why in This is the B2B century, and marketers will be the ones to lead it. “The biggest B2B categories are already bigger and faster-growing than the biggest FMCG categories. Cloud computing is a $791bn business, with an expected 17.9% CAGR. Soft drinks is a $434bn business, with an expected 4.7% CAGR. Amazon’s B2B business grew to $25bn in five years. It took 10 years for its B2C business to grow that big. There were 10 successful tech IPOs last year, and nine out of 10 were pureplay B2B businesses.”
What Does Your Sponsorship Deck Look Like?
The sponsorship deck is a fundamental tool in sponsorship acquisition. But are you doing it right? Here are a few resources that you should study and take then take a good look at what you are doing.
- Power Sponsorship looks at What’s the Best Layout of a Sponsorship Deck and the Acceptable Number of Pages? “A PowerPoint deck does not give you the ability to provide the amount and detail of information that a sponsor needs to make a decision. If anything, you should be erring on the side of providing more information, so long as it is pertinent to their objectives and presented in a sensible, easy-to-read manner.”
- Below are two real world case study videos that will help in answering the question of what sponsors are looking for in sponsorship decks and proposals.