Legal

A Week in The Life of a Motorsport Lawyer

Sarah Franklin

The type of work I undertake as a Motorsport Lawyer generally falls into two categories – National Court work and Contract work. My weekends are usually spent ‘on call’.  This means that a driver or team instruct me to be ‘on call’ for their race weekend (usually for the whole racing season or on an … Read more

How to Get Racing Sponsorship According to ChatGPT

Olivier Bedard F1600

How to get racing sponsorship according to ChatGPT highlights this week’s edition of The Business of Being a Race Driver. Since everybody is asking the bot questions, I figured I would join in and ask the obvious on your behalf. In addition to this, I look at the return of a program to support grassroots … Read more

Why Are You Posting on Social Media?

Why Are You Posting on Social Media?

Why you are posting on social media is just as important as what you are posting, and Eddie Garrison explains how you should approach your social media marketing to best effect in this week’s edition of The Business of Being a Race Driver. In addition to social media marketing advice, this week I feature recommendations … Read more

Why Ferrari Needs F1 and More Business of Motorsport News

Why Ferrari Needs F1 and More Business of Motorsport News

Ferrari is a great example of how a sports car manufacturer leverages the power of motorsport to sell more cars. This is just one of the stories covered in this week’s Business of Motorsport Roundup. I also bring you informed opinion on the legality of driver contracts, new and resurrected racetracks, the riskiest sports sponsorship … Read more

The Business of Being a Race Driver for October 25, 2022

Porache GT Cars at Toronto Indycar Race 2022

This week in the Business of Being a Race Driver, I kick things off with the announcement that a major automotive brands group has announced the opening of its sponsorship applications for the 2023 season. You have until December 15, 2022, to make your pitch. I also feature several actionable tips that you can use … Read more

The Business of Being a Race Driver for May 24, 2022-The Value of Motorsport Sponsorship

Race driver in business suit

This week in The Business of Being a Race Driver, I look at the value of motorsport sponsorships, being consistent in your motorsport marketing, the benefits of marketing minimalism, a great podcast on branding for the athlete, and more. This is marketing and sponsorship advice that race drivers can use. The Business of Racing Sport … Read more

Motorsport Prospects Weekly Debrief for September 27, 2021 – Using Music to Get You Ready to Race and More

Motorsport Prospects Weekly Debrief for September 27, 2021

This week’s Motorsport Prospects Weekly Debrief features a lot of great tips and information to help you both on and off the track. It also features some great videos and words of encouragement as you continue to develop and refine your racecraft plus all the usual news and views from the business of motorsport. Driver … Read more

Motorsport Prospects Weekly Debrief for September 20, 2021 – News Racers Can Use

Motorsport Prospects Weekly Debrief for September 20, 2021 - News Racers Can Use

The Motorsport Prospects Weekly Debrief is jam-packed again this week but I have to say I really enjoyed this week’s feature. A few weeks ago I had the chance to chat with Kevin O’Connor about the appeal of historic racing which is a type of racing that has always fascinated me. To be able to … Read more

Motorsport Prospects Weekly Debrief for September 13, 2021 – New Series for Young Drivers in the UK, a Lap of the Nordschleife and more!

Motorsport Prospects Weekly Debrief for September 13, 2021

This week’s Motorsport Prospects Weekly Debrief has a lot of great stuff including some interesting news related to young driver development in the UK and New Zealand, a new Lotus GT4, esports development and an awesome (and slightly terrifying) lap of the Nordschleife courtesy of Liam Lawson. Also this week get ready for a new … Read more

Fit for Purpose – Exploring the Role of the Lawyer in Motorsport with Genevieve Gordon Part 2

Fit for Purpose - Exploring the Role of the Lawyer in Motorsport with Genevieve Gordon Part 2

Last week in Part 1 of our interview with lawyer Genevieve Gordon of Tactic Connect we discussed topics such as when a driver should engage a lawyer, how to do so and why it is important. You can read Part 1 here. In Part 2 we get into more detail about how to find a … Read more

Fit for Purpose – Exploring the Role of the Lawyer in Motorsport with Genevieve Gordon Part 1

Fit for Purpose - Exploring the Role of the Lawyer in Motorsport with Genevieve Gordon Part 1

Motorsport, like all things in life is governed in some way or other by the rule of law. How the law impacts the sport is of critical importance to drivers, team and series officials and anybody else involved in the motorsport ecosystem. To get a better idea of the role of the lawyer in motorsport … Read more