Chip Ganassi Racing

Hydrogen-Powered Alpine Alpenglow Will Take to the Track at Spa

Alpine Alpenglow

The hydrogen-powered Alpine Alpenglow will be taking to the track in a demonstration run with the H24, an electric hydrogen racing prototype from MissionH24 at this year’s edition of the 6 Hours of Spa-Francorchamps. The Alpenglow concept is just yet another example of the incredible innovation that pervades sustainable motorsport and this week you will … Read more

Using Esports as a Launch Pad to a Motorsport Career

Jarno Opmeer

Using Esports as a launch pad to a motorsport career would have been unthinkable just 5 years ago but Jarno Opmeer is one sim racer who is following this new and very modern path. I also look at how simulators are integrated into real world racing with an example of their use during a race … Read more

Will Privateer Teams Be Priced Out of the Golden Age of Sports Car Racing?

World Endurance Championship Race Cars

Will privateer teams be priced out of the “Golden Age” of sports car racing? That is the fear of team owner Jim Glickenhaus who worries that the costs are just not sustainable for an independent. In addition to this, I look at the impact that Formula 1 is having on Las Vegas and Miami, IndyCar … Read more

IndyCar Believes It Has the Right Stuff to Compete with F1

IndyCar 2023

This week I look at why IndyCar believes it has the right stuff to compete with F1 in the latest edition of the Business of Motorsport Roundup. In addition to IndyCar, I look at how the casinos are raking it in as they get ready for the inaugural Las Vegas Grand Prix, why Porsche believes … Read more

Jota Goes for the Gold and More Business of Motorsport News

Jota Porsche 963

Jota has unveiled their striking gold livery and partners for the upcoming racing season, but it was the connection with NFL legend Tom Brady that turned heads. In addition to the Jota announcement, I look at F1’s record 2022 profits, the possibility of the EU suing F1 over potentially increasing entry fees, a resurrected Italian … Read more

Ford Possibly Returning to F1, IndyCar Marketing and Crypto Sponsorship Warnings

Red Bull Ford

Speculation that Ford could possibly return to F1, that IndyCar plans on revamping their marketing push and more warnings about crypto sponsorship in sports are just a few of the fascinating items in this week’s Business of Motorsport Roundup. In addition to all that, you will learn how F1 revenue is distributed amongst the teams, … Read more

Legal Judgements, Vegas, Diversity and More in this Week’s Business of Motorsport

Las Vegas Grand Prix Paddock

This week’s Business of Motorsport has all kinds of interesting developments that makes the business of motorsport endlessly fascinating. From legal judgements, Vegas paddock facilities, and debates on diversity and inclusion, the width and breadth of what goes on off the track is on full display. I also have the latest motorsport deals, team news, … Read more

Why Ferrari Needs F1 and More Business of Motorsport News

Why Ferrari Needs F1 and More Business of Motorsport News

Ferrari is a great example of how a sports car manufacturer leverages the power of motorsport to sell more cars. This is just one of the stories covered in this week’s Business of Motorsport Roundup. I also bring you informed opinion on the legality of driver contracts, new and resurrected racetracks, the riskiest sports sponsorship … Read more

Business of Motorsport for September 30, 2022

Nissan Z GT4

This week’s Business of Motorsport is the one for you if you want to know how the business of sponsorship works in Formula 1. Sponsorship Consultant Tim Silvey explains on the Last Lap Podcast how the nature of sponsorship in Formula 1 has evolved since 2007 and how it now encompasses more than just a … Read more

Business of Motorsport for July 15, 2022-Indycar Resurgence

Business of Motorsport for July 15, 2022

There is a lot to digest in this week’s Business of Motorsport. I look at the infamous Indycar “Split” and how the series is recovering and growing, the growth of the F1 brand, NASCAR racing on the streets of Chicago, racetrack good news and bad news and more. I also look as usual at the … Read more