The 2023 Formula 1 Power List is out and in this week’s Business of Motorsport you will find out who is on top, who has dropped and who is new to the list. I also feature news about the Canadian and Miami Grands Prix, IndyCar and NASCAR expansion plans, a new book on the future … Read more
American businesses are embracing Formula 1’s soaring popularity as much as American fans and in this edition of the Business of Motorsport, I bring you the numbers. I also look at McLaren Racing’s call for greater collaboration within motorsport on sustainability, the move to “regionalize” the F1 calendar, Hyundai going to the WEC and how … Read more
This week’s Business of Motorsport is the one for you if you want to know how the business of sponsorship works in Formula 1. Sponsorship Consultant Tim Silvey explains on the Last Lap Podcast how the nature of sponsorship in Formula 1 has evolved since 2007 and how it now encompasses more than just a … Read more