Wayne Taylor Racing

A New Era in Sustainable Motorsport

Wayne Taylor Racing 2023 Livery

From electric-powered fire trucks and sustainability-focused race teams at the Rolex 24 Hours to sustainably fueled MotoGP bikes, we are fully into a new era in sustainable motorsport. The Sustainable Motorsport Roundup has been tracking these developments for the last year and will continue to do so. This week I look at Michelin’s sustainable tire … Read more

Andretti and Cadillac Announce F1 Bid and More Business of Motorsport

Andretti Cadillac F1 Announcement

With Andretti Global and GM subsidiary Cadillac announcing a joint Formula 1 team bid, it looks like there will in fact be new teams in F1 sometime in the near future. While the Andretti/GM announcement puts FIA President Mohammed Ben Sulayem’s announcement that F1 is open to new teams in context, it is not the … Read more

Ford Possibly Returning to F1, IndyCar Marketing and Crypto Sponsorship Warnings

Red Bull Ford

Speculation that Ford could possibly return to F1, that IndyCar plans on revamping their marketing push and more warnings about crypto sponsorship in sports are just a few of the fascinating items in this week’s Business of Motorsport Roundup. In addition to all that, you will learn how F1 revenue is distributed amongst the teams, … Read more

Business of Motorsport for September 30, 2022

Nissan Z GT4

This week’s Business of Motorsport is the one for you if you want to know how the business of sponsorship works in Formula 1. Sponsorship Consultant Tim Silvey explains on the Last Lap Podcast how the nature of sponsorship in Formula 1 has evolved since 2007 and how it now encompasses more than just a … Read more

The Business of Being a Race Driver for July 26, 2022

The Business of Being a Race Driver  for July 26, 2022

This week in The Business of Being a Race Driver I have some great tips and advice on how to determine if your sponsorship has passed its effective date, how DTC brands are investing in racing, as well as future sports marketing trends. I also bring you a video on the costs of getting to … Read more

Racecraft & Driver Development Roundup for July 25, 2022

British GT Racer Tom Rawlings in Simulator

This week’s Racecraft and Driver Development Roundup is absolutely brimming over with great advice and information. In Racecraft Tips & Techniques, there is a case study on using a simulator to prepare for a sports car race, a guide to tire temperature, improving your corner entry speed and more. In Driver Development News & Resources, … Read more