Nissan Z GT4

Why Are You Posting on Social Media?

Why Are You Posting on Social Media?

Why you are posting on social media is just as important as what you are posting, and Eddie Garrison explains how you should approach your social media marketing to best effect in this week’s edition of The Business of Being a Race Driver. In addition to social media marketing advice, this week I feature recommendations … Read more

Ferrari Experiences Solid Demand for the New 296 GT3 and More

Ferrari 296 GT3

While this week’s Ferrari news was dominated by the 499P, arguably the bigger news for GT3 racers is the fact that Ferrari is experiencing strong demand for their 296 GT3 race car. This is just a sample of the news that you will find in this week’s Motorsport Series News Roundup. Not to be outdone, … Read more

Motorsport Series News for October 5, 2022

Ford Mustang GT3

This week in Motorsport Series News, I cover the introduction of the new Nissan Z GT4 and Mustang GT3, a new club racing electric single-seater series in the UK, a new youth series for NASCAR, the launch of the all-electric STCC and more. Sports Cars Nissan/NISMO have revealed the Nissan Z GT4 which will be … Read more

Business of Motorsport for September 30, 2022

Nissan Z GT4

This week’s Business of Motorsport is the one for you if you want to know how the business of sponsorship works in Formula 1. Sponsorship Consultant Tim Silvey explains on the Last Lap Podcast how the nature of sponsorship in Formula 1 has evolved since 2007 and how it now encompasses more than just a … Read more