Why Formula 1 is not as popular as you think would be a counterintuitive argument that goes against everything you have read since Drive to Survive burst onto the scene. This week you will find out how not everything is at it seems. I also have news on how Formula E is growing in popularity, … Read more
As Formula E begins its 10th season this month, it faces several growing pains as it seeks to balance its mission of electric mobility with becoming a competitive race series. While Formula E is in the spotlight, I have plenty of other sustainable motorsport news this week including a new hybrid-powered Prius endurance race car, … Read more
Liberty Media is taking a calculated bet that the inaugural Las Vegas Grand Prix will be a success. It is critical that it is a success as they promoting it. In addition to the Law Vegas Grand Prix, here are a couple of more highlights from this week’s Business of Motorsport. All this and much … Read more
Using Esports as a launch pad to a motorsport career would have been unthinkable just 5 years ago but Jarno Opmeer is one sim racer who is following this new and very modern path. I also look at how simulators are integrated into real world racing with an example of their use during a race … Read more
Who is in charge of Formula 1? That should have a relatively straightforward answer but based on the back and forth this week between the FIA and Liberty Media, most fans and possibly the teams and Liberty Media themselves may not be quite so sure of the answer. In addition to the FIA/Liberty war of … Read more
This week’s Business of Motorsport is the one for you if you want to know how the business of sponsorship works in Formula 1. Sponsorship Consultant Tim Silvey explains on the Last Lap Podcast how the nature of sponsorship in Formula 1 has evolved since 2007 and how it now encompasses more than just a … Read more
This week’s Motorsport Series News Roundup has a lot of news from Maserati as they rejoin the sports car racing fraternity. I also have news of Touring Cars at the Motorsport Games, IMSA on the streets of Chicago, BMW goes WEC, the Vanwall Hypercar on track and more. A lot of news this week from … Read more
While it has been just a few days between editions of the Sustainable Motorsport Roundup this week, I still have a lot to share with you. From Toyota’s hydrogen-fueled Corolla to the sustainable blockchain, Eco-friendly racing tires, and Porsche Supercup and MotoGP sustainability plans, you will find it all here and more. I also give … Read more
Today’s Business of Motorsport could be considered Part Two of the Easter-delayed column I published on Monday. I have news from the worlds of Formula 1, Formula E, Indycar, NASCAR, NHRA, MotoGP and more. Hear from today’s movers and shakers, team owners and other motorsport professionals. I also bring you some of the latest sponsorship … Read more
This week in the Business of Motorsport I have another full slate of business news from the always fascinating world of motorsport. From Formula 1’s attempt to entice Audi and Porsche while dealing with increasing freight costs to Indycar’s focus on ovals and against international races, it’s all here. I also bring you news from … Read more
