Hyundai

ACO Unveils Hydrogen-Powered H24 EVO

H24 EVO

The ACO has unveiled their hydrogen-powered H24 EVO and I have the details in this week’s edition of the Sustainable Motorsport Roundup. I also have details on new hydrogen and eco-friendly ICE engines being developed, SRO going 100% carbon neutral, and should Formula E be worried about F1’s sustainability push? All this and much more … Read more

American Businesses Are Embracing Formula 1’s Soaring Popularity

Formula 1 Partners 2023

American businesses are embracing Formula 1’s soaring popularity as much as American fans and in this edition of the Business of Motorsport, I bring you the numbers. I also look at McLaren Racing’s call for greater collaboration within motorsport on sustainability, the move to “regionalize” the F1 calendar, Hyundai going to the WEC and how … Read more

Who Is in Charge of Formula 1?

Stefano Domenicali and Mohammed Ben Sulayem

Who is in charge of Formula 1? That should have a relatively straightforward answer but based on the back and forth this week between the FIA and Liberty Media, most fans and possibly the teams and Liberty Media themselves may not be quite so sure of the answer. In addition to the FIA/Liberty war of … Read more

Legal Judgements, Vegas, Diversity and More in this Week’s Business of Motorsport

Las Vegas Grand Prix Paddock

This week’s Business of Motorsport has all kinds of interesting developments that makes the business of motorsport endlessly fascinating. From legal judgements, Vegas paddock facilities, and debates on diversity and inclusion, the width and breadth of what goes on off the track is on full display. I also have the latest motorsport deals, team news, … Read more

The Porsche 718 Cayman GT4 ePerformance is a Race Car to Its Core

Porsche 718 Cayman GT4 ePerformance

Porsche have been going out of their way to emphasize how the Porsche 718 Cayman GT4 ePerformance is a true race car to its core. In this week’s Sustainable Motorsport Roundup I bring you more reviews and details on this exciting electric race car and why people think they are right. I also bring you … Read more

Las Vegas Goes All Out as Crypto Crashes

Las Vegas Grand Prix Grandstands

With the announcement that Wynn Las Vegas is offering a $1 million package for the Las Vegas Grand Prix in the midst of a cryptocurrency sports sponsorship meltdown, it has been an interesting week in the Business of Motorsport. In addition to grandstands on the Strip, I look at the support for the upcoming Detroit … Read more

The Business of Motorsport for June 10, 2022

The Business of Motorsport for June 10, 2022

This week in the Business of Motorsport I take you from bidding on F1 digital rights to cost cap issues and on to the reign of manufacturers in F1. I also look at the rise of Hyundai in motorsport, what Indycar really thinks of F1 in the US, a YouTube star drawing attention to the … Read more