American businesses are embracing Formula 1’s soaring popularity as much as American fans and in this edition of the Business of Motorsport, I bring you the numbers. I also look at McLaren Racing’s call for greater collaboration within motorsport on sustainability, the move to “regionalize” the F1 calendar, Hyundai going to the WEC and how … Read more
Who is in charge of Formula 1? That should have a relatively straightforward answer but based on the back and forth this week between the FIA and Liberty Media, most fans and possibly the teams and Liberty Media themselves may not be quite so sure of the answer. In addition to the FIA/Liberty war of … Read more
This week’s Business of Motorsport has all kinds of interesting developments that makes the business of motorsport endlessly fascinating. From legal judgements, Vegas paddock facilities, and debates on diversity and inclusion, the width and breadth of what goes on off the track is on full display. I also have the latest motorsport deals, team news, … Read more
Porsche have been going out of their way to emphasize how the Porsche 718 Cayman GT4 ePerformance is a true race car to its core. In this week’s Sustainable Motorsport Roundup I bring you more reviews and details on this exciting electric race car and why people think they are right. I also bring you … Read more
With the announcement that Wynn Las Vegas is offering a $1 million package for the Las Vegas Grand Prix in the midst of a cryptocurrency sports sponsorship meltdown, it has been an interesting week in the Business of Motorsport. In addition to grandstands on the Strip, I look at the support for the upcoming Detroit … Read more
This week in the Business of Motorsport I take you from bidding on F1 digital rights to cost cap issues and on to the reign of manufacturers in F1. I also look at the rise of Hyundai in motorsport, what Indycar really thinks of F1 in the US, a YouTube star drawing attention to the … Read more