Red Bull Powertrains

American Businesses Are Embracing Formula 1’s Soaring Popularity

Formula 1 Partners 2023

American businesses are embracing Formula 1’s soaring popularity as much as American fans and in this edition of the Business of Motorsport, I bring you the numbers. I also look at McLaren Racing’s call for greater collaboration within motorsport on sustainability, the move to “regionalize” the F1 calendar, Hyundai going to the WEC and how … Read more

IndyCar Believes It Has the Right Stuff to Compete with F1

IndyCar 2023

This week I look at why IndyCar believes it has the right stuff to compete with F1 in the latest edition of the Business of Motorsport Roundup. In addition to IndyCar, I look at how the casinos are raking it in as they get ready for the inaugural Las Vegas Grand Prix, why Porsche believes … Read more

Why Won’t IMSA Let Glickenhaus Race?

Glickenhaus 007 LMH

Why won’t IMSA let Glickenhaus race is a question that team owner Jim Glickenhaus is asking himself, hinting that it could be a potential legal issue. This is just one of the stories in this week’s Business of Motorsport Roundup. I also bring you the latest business news from Formula 1, NASCAR, Supercars and Formula … Read more

Business of Motorsport for September 23, 2022

Diesel Beverages Sponsorship

I have another jam-packed Business of Motorsport for you this week. I cover everything from Red Bull Powertrain plans to the debate over Superlicense points, from the Porsche IPO to Ford’s motorsport plans, Aston Martin’s woes on and off the track and much more. I also have news on the latest motorsport sponsorship deals, the … Read more