This week you will read about the anatomy of a motorsport sponsorship deal that details why the sponsor got involved and what they get out of it. I also have news about a possible return of Toyota to F1, the differences between owning an F1 and Indycar team and the latest motorsport sponsorship deals and … Read more
NASCAR sings Sweet Home Chicago in this week’s edition of the Business of Motorsport Roundup as they successfully pulled of a street race despite horrible weather conditions. I also look at the latest developments regarding the new investor group buying into Alpine F1, the future of GT racing, why some brands waste their money in … Read more
This week I look at why IndyCar believes it has the right stuff to compete with F1 in the latest edition of the Business of Motorsport Roundup. In addition to IndyCar, I look at how the casinos are raking it in as they get ready for the inaugural Las Vegas Grand Prix, why Porsche believes … Read more
