Liberty Media

IndyCar is On a Roll

IndyCar

IndyCar is on a roll as they enter new media negotiations on the back of their best viewing numbers since 2016. It’s all part of this week’s Business of Motorsport. I also look at the two new racing teams that made Forbes’ list of the World’s 50 Most Valuable Sports Teams, the possible return of … Read more

Hugo Boss is Looking to Take Advantage of F1’s Booming Popularity

Hugo Boss Logo

Hugo Boss is looking to take advantage of F1’s booming popularity as they have ditched Formula E and are now focused on Formula 1. This is all part of this week’s Business of Motorsport Roundup. I also bring you details on Liberty Media’s approach to Verstappen’s dominance on track, the legal strategy Felipe Massa is … Read more

The Web3 Journey of McLaren Racing

McLaren Racing Web3

The Web3 journey of McLaren Racing is just one of the topics covered in this week’s Business of Motorsport Roundup. While you may think that NFTs have faded away, McLaren are demonstrating that done right, they can be a marketing success. In addition to McLaren’s Web3 journey I look at the cost of the Las … Read more

Alpine F1 Struggles Off-Track and On

Alpine F1 team

The Alpine F1 team is struggling on the track and off and you will find a lot of opinions on why in this week’s edition of the Business of Motorsport. I also look at why FIA president Mohammed Ben Sulayem is pressing ahead on new teams in F1 despite opposition, Toyota’s new sustainable WRC base … Read more

A Battle of Wills in Formula 1

FIA vs Liberty Media

It is no FISA-FOCA war but there appears to be a growing battle of wills in Formula 1 between the FIA on one side and Liberty Media and the F1 teams on the other. This week I bring some examples of the brewing conflict. I also bring you the latest F1 team valuations, inside a … Read more

NASCAR Sings Sweet Home Chicago

Grant Park 220

NASCAR sings Sweet Home Chicago in this week’s edition of the Business of Motorsport Roundup as they successfully pulled of a street race despite horrible weather conditions. I also look at the latest developments regarding the new investor group buying into Alpine F1, the future of GT racing, why some brands waste their money in … Read more

Alpine F1 Goes Hollywood

Alpine F1 Nose Cone

Alpine F1 has gone Hollywood as it has attracted a new investor group that includes actor Ryan Reynolds. How this investment factors into both the valuation of F1 teams and the series is covered in this week’s Business of Motorsport Roundup. In addition to F1 business news I cover Michael Andretti’s potential move into NASCAR, … Read more

How the Canadian Grand Prix Has Persevered All These Years

Canadian Grand Prix

This week I feature a great article on how the Canadian Grand Prix has persevered all these years. In typical Canadian fashion, the race has quietly become one of the most popular races on the calendar. In addition to this, this week’s edition of the Business of Motorsport is jam-packed due to my being away … Read more

Honda Makes Surprising Reversal in F1 and Other Intriguing Motorsport Developments

Invicta Virtuosi Racing

Honda making a surprising reversal in F1 highlights this week’s Business of Motorsport Roundup as I cover that and other intriguing motorsport developments. I also look at whether the AlphaTauri F1 team is or is not for sale, what it is like running the “greatest spectacle in racing,” the possibility of the return of A1 … Read more

A Sponsor Lawsuit and More Business of Motorsport News

Williams ROKiT F1

A sponsor lawsuit kicks off this week’s edition of the Business of Motorsport and that is not the only motorsport-related legal issue for this week. In addition to the sponsor lawsuit, I look at how Felipe Massa is considering legal action regarding the 2008 F1 season and the infamous “crashgate” incident at the Singapore Grand … Read more

Las Vegas Goes All Out as Crypto Crashes

Las Vegas Grand Prix Grandstands

With the announcement that Wynn Las Vegas is offering a $1 million package for the Las Vegas Grand Prix in the midst of a cryptocurrency sports sponsorship meltdown, it has been an interesting week in the Business of Motorsport. In addition to grandstands on the Strip, I look at the support for the upcoming Detroit … Read more

Business of Motorsport for August 12, 2022-Lessons From the Piranha Club

Eddie Jordan and Michael Schumacher

A few weeks ago, the Business of Motorsport brought you Tales from the Piranha Club. This week starts off with a few lessons from the same infamous “Piranha Club” where tales of competing contracts, broken promises and midnight deadlines abound. I also look at F1’s record second quarter results, Supercars boardroom news, Formula E’s formula … Read more

Business of Motorsport for July 22, 2022

Business of Motorsport for July 22, 2022

This week in the Business of Motorsport news roundup there are all kinds of developments to digest. From the growth of Formula One since Liberty Media bought the commercial rights, to Indycar’s quest for a third engine supplier, to IMSA’s new look GTP class and how the concept evolved. I also sadly bring news of … Read more

The Business of Motorsport for May 20, 2022

Theeba Motorsport Mercedes

The Business of Motorsport column is getting longer and longer each Friday as the motorsport business news shows no signs of slowing down. In fact, things are accelerating, with major developments in Formula E, Formula 1 and international sportscar racing. I also have some motorsport sponsorship updates, the latest Business of Running a Race Team … Read more

Business of Motorsport for May 13, 2022- The Highs and the Lows

Business of Motorsport for May 13, 2022

This week’s Business of Motorsport is filled with the highs and the lows of this ever-changing sport. I look at the highs and the lows of the Miami Grand Prix, Michael Andretti’s attempts to enter a team in Formula 1, the reasons behind the cancellation of the Vancouver ePrix and more. There is news about … Read more

Business of Motorsport For April 1, 2022-The Complexities of Motorsport

Business of Motorsport For April 1, 2022

This week in the Business of Motorsport I look at some of the major developments in the business of Formula One, highlight some of the latest motorsport sponsorship partnerships, bring you some general motorsport industry news and take a look at three teams and how their plans for 2022 and beyond are progressing. Formula 1 … Read more