F1 sponsors have gone all in at the Las Vegas Grand Prix, and you will get plenty of examples in this week’s Business of Motorsport Roundup. I also cover the latest on the potential future of Liberty Media, why Roger Penske bought the Long Beach Grand Prix and MotoGP’s new look. All this plus the … Read more
Formula 1 has signed a massive 10-year sponsorship deal with LVMH and that was just one of three major Business of Motorsport stories that happened over the last week. In addition to the LVMH deal, Michael Andretti stepped back from an ownership role with his Andretti Global race team and 23XI Racing and Front Motorsports … Read more
This week’s Business of Motorsport Roundup will explore whether an F1 team can achieve a valuation similar to the recent $10 billion valuation of the Dallas Cowboys. I also have news on charter negotiations in both NASCAR and IndyCar, the future of the Supercars calendar and why the Stake F1 team must operate under a … Read more
