How Taylor Swift has changed Formula 1 is just one of the stories covered in this week’s Business of Motorsport. I also have news on where race drivers stand in the list of the 50 most marketable athletes, the costs of putting on the Grand Prix of Arlington and the latest motorsport sponsorship deals, partnership … Read more
Formula 1 has signed a massive 10-year sponsorship deal with LVMH and that was just one of three major Business of Motorsport stories that happened over the last week. In addition to the LVMH deal, Michael Andretti stepped back from an ownership role with his Andretti Global race team and 23XI Racing and Front Motorsports … Read more
Motorsport is aiming to become Net Zero and this week in the Sustainable Motorsport Roundup you will learn about some initiatives that it hopes will get it there. I also have a look at a very cool project between P1 Fuels and Tilke, recycled E-Fluids and an open test day for junior drivers interested in … Read more
What Las Vegas Grand Prix organizers learned from the 2023 race is just part of this week’s Business of Motorsport Roundup. You will also get analysis of Dorna’s landmark MotoGP deal, who’s blaming who over stalled NASCAR charter negotiations and the latest team news and motorsport sponsorship developments plus much more. Motorsport Industry News Formula … Read more
There has been a lot of speculation with respect to Renault’s commitment to Formula 1 with their works Alpine F1 outfit. Recently, Renault shut down its Viry-Châtillon factory, marking at least the end of a works Renault engine deal with Alpine. This news came against the backdrop of reports that Alpine would enter into a … Read more
Liberty Media are under an antitrust investigation by the United States Department of Justice following their rejection of the Andretti F1 bid, and I have the details. Elsewhere in this week’s Business of Motorsport Roundup I have a legal analysis of George Russell’s exclusion from the Belgian Grand Prix, the business challenges facing NASCAR and … Read more
MotoGP has gone retro to celebrate their 75th anniversary and you will get a chance to see some of the retro liveries in this week’s Business of Motorsport Roundup. I also have news on the turmoil at Alpine F1, the Rally di Roma Capitale’s WRC aspirations and how Michael Schumacher’s Benetton contract demonstrates the importance … Read more
Toyota is preparing to race hydrogen at Le Mans in 2028 and this week I have a look on how they will go about it. I also have details on Mercedes F1’s latest sustainability report, a new partner for MissionH24 and the exciting future of synthetic fuels in motorsport and beyond. All this and much … Read more
As Honda finalizes its rebranding of Honda Performance Development, the announcement that it will be involved in the development of the next Honda F1 engine may cause IndyCar even more reason for concern. It is all part of the Business of Motorsport this week. I also have a look at who really made money from … Read more
