Alpine

Sim Racing as a Pathway to Real World Motorsport

Alpine GT4 Race Car

If you are a regular reader, you know that I am a strong believer that sim racing can be a pathway to real world motorsport and this week I bring more examples. From Alpine’s esport series that gives you the chance to test a GT4 car to Screen to Speed giving the winner of their … Read more

The Business of Motorsport for July 1, 2022-Lola is Back!

The Business of Motorsport for July 1, 2022-Lola is Back!

The big news in this week’s Business of Motorsport is the welcome return of Lola to the international motorsport scene. I also have news on F1’s new media rights deal in the United States, turmoil at a legendary Canadian racetrack, sponsorship news and my usual selection of how racing teams go about their business. All … Read more