There are a number of developments in the sports world that have occurred in the last 1-2 years that will have a direct impact on how athletes can monetize their careers, and motorsport is no exception. From American college athletes now being able to control their NIL (Name, Image, Likeness) rights to athletes dropping NFTs … Read more
This week in the Business of Motorsport news roundup there are all kinds of developments to digest. From the growth of Formula One since Liberty Media bought the commercial rights, to Indycar’s quest for a third engine supplier, to IMSA’s new look GTP class and how the concept evolved. I also sadly bring news of … Read more
This week in the Business of Being a Race Driver, I bring you four nuggets of information you may find useful as you pursue your motorsport goals off the track and in the boardroom and online. Everything from building your brand outside of social media, to the details of how to ensure your social media … Read more
I’d say I’m a pretty untraditional racing driver from an untraditional background. It only makes sense then, that we’re doing some pretty unconventional things at Ellysium Racing, leveraging technology to make headway in an opaque and expensive sport. One of the things my family is totally passionate and absolutely bullish about is blockchain technology and … Read more
As a companion to my Motorsport Prospects article One Electric Racing Driver’s Guide to Sustainable Blockchain, here is a Sustainable Blockchain Source Guide for more information and context. Overall info The Web3 Starter Pack Sponsorship Formula E establishes first blockchain title sponsorship with Avalanche The rise of crypto sponsorships in sports Is cryptocurrency sponsorship too … Read more