This week in The Business of Being a Race Driver, I look at why you should consider becoming a motorsport content creator. In short, it will increase the visibility of your brand and bring you increased sponsorship opportunities. In addition to this advice, I bring you an explanation of the relationship between social media and … Read more
There are a number of developments in the sports world that have occurred in the last 1-2 years that will have a direct impact on how athletes can monetize their careers, and motorsport is no exception. From American college athletes now being able to control their NIL (Name, Image, Likeness) rights to athletes dropping NFTs … Read more
Ron Dennis once described Formula 1 to new team owner Eddie Jordan as “The Piranha Club” and it certainly seems like that description fits the business of motorsport as a whole these days. Not only was Alex Palou named to different teams for next year’s Indycar season but, unbelievably, the same thing has happened in … Read more
