driver contracts

Why Are You Posting on Social Media?

Why Are You Posting on Social Media?

Why you are posting on social media is just as important as what you are posting, and Eddie Garrison explains how you should approach your social media marketing to best effect in this week’s edition of The Business of Being a Race Driver. In addition to social media marketing advice, this week I feature recommendations … Read more

Why Ferrari Needs F1 and More Business of Motorsport News

Why Ferrari Needs F1 and More Business of Motorsport News

Ferrari is a great example of how a sports car manufacturer leverages the power of motorsport to sell more cars. This is just one of the stories covered in this week’s Business of Motorsport Roundup. I also bring you informed opinion on the legality of driver contracts, new and resurrected racetracks, the riskiest sports sponsorship … Read more

Business of Motorsport for August 05, 2022-Tales From the Piranha Club

Business of Motorsport for August 05, 2022-Tales From the Piranha Club

Ron Dennis once described Formula 1 to new team owner Eddie Jordan as “The Piranha Club” and it certainly seems like that description fits the business of motorsport as a whole these days. Not only was Alex Palou named to different teams for next year’s Indycar season but, unbelievably, the same thing has happened in … Read more