United Autosports

The Business of Motorsport for July 1, 2022-Lola is Back!

The Business of Motorsport for July 1, 2022-Lola is Back!

The big news in this week’s Business of Motorsport is the welcome return of Lola to the international motorsport scene. I also have news on F1’s new media rights deal in the United States, turmoil at a legendary Canadian racetrack, sponsorship news and my usual selection of how racing teams go about their business. All … Read more

The Business of Motorsport for June 24, 2022-Managing a Different Kind of Crash

The Business of Motorsport for June 24, 2022

This week in The Business of Motorsport I touch on everything from racing calendar challenges and opportunities, the impact of the crypto crash on sports sponsorships to how one sports car manufacturer manages multiple sports car programs. All this plus the usual motorsport sponsorship news and the latest motorsport industry movers and shakers. Motorsport Industry … Read more

Business of Motorsport For April 1, 2022-The Complexities of Motorsport

Business of Motorsport For April 1, 2022

This week in the Business of Motorsport I look at some of the major developments in the business of Formula One, highlight some of the latest motorsport sponsorship partnerships, bring you some general motorsport industry news and take a look at three teams and how their plans for 2022 and beyond are progressing. Formula 1 … Read more